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Will 2026 Tame the Bull Market?

A resilient economy and strong corporate earnings are likely to drive continued equity gains in 2026. But these gains may be tempered, with optimism already priced into valuations and policy risks looming.

From M&A in the telecom industry to the latest developments in GenAI, discover the most important trends shaping technology, media and telecom from our 25th TMT conference in Barcelona.

Thoughts on the Market Podcast

Our CIO and Chief U.S. Equity Strategist Mike Wilson discusses key catalysts that investors may be...

Transcript

Welcome to Thoughts on the Market. I'm Mike Wilson, Morgan Stanley’s CIO and Chief U.S. Equity Strategist.

 

Today on the podcast I’ll be discussing the converging market forces bolstering our bullish outlook for 2026.

 

It's Monday, January  5th at 11:30am in New York.  

 

So, let’s get after it.

 

The New Year is usually a time to look forward. But today, I want to take a step back and talk about what the market is missing. A series of bullish catalysts are lining up at the same time, and the market is still underestimating their collective impact.

 

There’s been a lot of focus on individual positives—solid earnings growth, further Fed easing—but in our view, the real story is how these forces are reinforcing one another. Deregulation, positive operating leverage, accommodative monetary policy, and increasingly supportive fiscal policy are all working in the same direction. And as we head into mid-term elections later this year, these policy levers are likely to stay supportive.

Importantly, this isn’t a market that’s already priced for the outcomes I envision.

 

Positioning in cyclical trades remains relatively light, and sentiment in economically sensitive areas is far from exuberant. That combination—of improving fundamentals with cautious positioning—is exactly what tends to characterize the early stages of a recovery.

 

I continue to believe these tailwinds are most underappreciated in cyclical areas like Consumer Discretionary Goods, Financials, Industrials, and small- and mid-cap stocks. Many of the indicators we track are only just beginning to turn higher. This doesn’t look late-cycle to me—it looks early in what I have deemed to be a rolling recovery.

 

One reason investors have been hesitant is the sluggishness of traditional business-cycle indicators, particularly the ISM Manufacturing Purchasing Managers Index. There’s been a reluctance to press cyclical trades until those gauges clearly re-accelerate; and beneath that hesitation is a lingering anxiety that the U.S. economy could even slip back into a growth scare.

 

My view is different. I believe a three year rolling recession ended with Liberation Day. If that’s true, then the moderate softness we’re now witnessing in lagging labor data is constructive for equities because it keeps the Fed leaning dovish for longer and more aggressive—a positive for equities.

 

I see the second half of 2025 as the bottoming process for key macro indicators; with 2026 shaping up as a year of re-acceleration. Longer-cycle analysis supports this. Specifically, the 45-month cycle of the ISM Manufacturing Purchasing Managers Index points to a rebound. That recovery has been delayed—but not cancelled.

 

Another tailwind that doesn’t get nearly enough attention is energy prices. Gasoline prices in particular are sitting near five-year lows, which is providing real economic relief for lower- and middle-income consumers. That cushion matters, especially as other parts of the economy firm. This past weekend’s events in Venezuela argue for lower oil prices for longer.

 

From a sector standpoint, Financials stand out as the key beneficiary of deregulation and these stocks have been great performers over the past year in anticipation of these changes. I think there is more to go in 2026. Housing could be another important piece of the recovery. Subdued wage growth and falling rents may pressure home prices, while some builders are prioritizing volume over margins. While that may cap profitability for the builders, it could unlock housing velocity and feed into a more dovish inflation backdrop.

 

Of course, there are also risks. Liquidity has been our top concern since September, and markets have reflected that through weakness in speculative assets. The good news is that the Fed has responded by ending quantitative tightening early and restarting asset purchases through the Reserve Management Program. This effectively adds liquidity to a system that was showing signs of stress this past several months.

 

Another risk is a renewed slowdown in AI CapEx, particularly as markets demand clearer payback from debt-funded spending. And geopolitically, the U.S. intervention in Venezuela raises new questions. Strategically, it reinforces U.S. influence in the Western Hemisphere and supports our ‘Run It Hot’ thesis—but the key wildcard remains whether China chooses to react.

 

Net-net, we think the balance of risks and rewards still favor leaning into this early-cycle recovery and our bullish outlook for US equities in 2026. 

 

Thanks for tuning in; I hope you found it informative and useful. Let us know what you think by leaving us a review. And if you find Thoughts on the Market worthwhile, tell a friend or colleague to try it out!

 

Our U.S. Economist Heather Berger discusses how larger tax refunds in 2026 could boost income and...

Transcript

Welcome to Thoughts on the Market and Happy New Year! I’m Heather Berger, from Morgan Stanley’s US Economics Team.

 

On today’s episode – why U.S. consumers can expect higher tax refunds, and what that means for the overall economy.

 

It’s Friday, January 2nd, at 10am in New York.

 

As we kick off 2026, it’s not just a fresh start. It’s also the time when tax refund season is right around the corner. For many of us, those refunds aren’t just numbers on a page; they shape the way we budget for many everyday expenses. The timing and size of our refunds this year could make a real difference in how much we’re able to save, spend, or get ahead on bills.

 

In the wake of the One Big Beautiful Bill Act, this year’s tax refund season is shaping up to be bigger than usual. The new fiscal bill packed in a variety of tax cuts for consumers. It also included spending cuts to programs such as SNAP benefits and Medicaid, but most of those cuts don’t pick up until later this decade. Altogether, this means that we’ll likely see personal incomes and spending power get a boost in 2026.

 

Many of the new deductions and tax credits for consumers in the bill  were made retroactive to the 2025 fiscal year. These include deductions for tips and overtime, a higher child tax credit, an increased senior deduction, and a higher cap on state and local tax deductions, among others. The retroactive portion of these measures should be reflected in tax refunds early this year. Overall, we’re expecting these changes to increase refunds by 15 to 20 percent on average. And different groups will benefit from different parts of the bill. For example, the higher state and local tax cap is likely to help high-income consumers the most, while deductions for tips and overtime will be most valuable to middle-income earners.

 

Historically, U.S. consumers receive about 30 to 45 percent of tax refunds by the end of February, with then 60 to 70 percent arriving by the end of March. Because of the new tax provisions, we're anticipating a noticeable boost in personal income during the first quarter of the year. While we do also expect this legislation to encourage higher spending, it's unlikely that we'll see spending rise as sharply as income right away. According to surveys, most consumers say they use their refunds mainly for saving or paying down debt. This can lead to healthier balance sheets, which is shown by higher prepayment rates and fewer loan delinquencies during the tax refund season.

 

When people choose to spend all or some of their tax refunds, they typically put that money toward everyday needs, travel, new clothes, or home improvements. Looking ahead, we do still see some near-term headwinds to spending, such as expected increases in inflation from tariffs and the expiration of the Affordable Care Act credits, which will most affect low-income consumers. As we progress throughout the year, though, we’re anticipating steady growth in real consumer spending as the labor market stabilizes, inflation decelerates, and lagged effects of easier monetary policy flow through. On top of that, this year’s larger tax refunds should give another lift to household spending.

 

The boost to spending, along with other corporate provisions in the bill, should give the broader economy a push this year too. We expect the bill as a whole to support GDP growth in 2026.  But it then becomes a drag on growth in later years when more of the spending cuts take effect.

 

Thanks for listening. If you enjoy the show, please leave us a review wherever you listen and share Thoughts on the Market with a friend or colleague today.

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