Your 2025 Guide to Holiday Giving

As you reconnect with loved ones for the holidays, consider these impactful ways to give.

Key Takeaways

  • The end of the year can be a good time to consider how you can support the people and causes you value.
  • Donations to Donor Advised Funds (DAF) can provide a potential federal income tax deduction, and you can recommend when and where to make distributions.
  • High earners might consider front-loading charitable donations in 2025 because tax benefits for charitable donations may become less valuable starting in 2026.
  • In 2025 you can give up to $19,000 per individual without filing a federal gift tax return ($38,000 if married and electing to split gifts).
  • Contributing to a 529 education savings plan may be a tax-efficient way to help loved ones with education expenses.

Along with holiday celebrations and family gatherings, the spirit of giving helps make this season so magical. For many, that includes giving not only to family and friends but also to charities aligned with your values.

 

Here are some financially smart strategies to help you support the people and causes you value most.

Giving to Others in Need

There are many creative and traditional ways to give back.

  • One strategy is to contribute to a donor advised fund (DAF), such as the Morgan Stanley Global Impact Funding Trust (MS GIFT). When you donate to a DAF, you may take a federal income tax deduction in the year the donation is made, subject to certain limitations.1 The assets donated to the DAF can then stay invested and potentially grow, tax-free with respect to federal income tax, until you recommend which charities you want to receive a cash donation, giving you and your family time to decide where your gift could have the greatest impact. 
  • Moreover, if you’ve been investing for a while, you may hold securities that have appreciated significantly. Donating appreciated securities may help to reduce the potential tax hit from capital gains that you might otherwise incur by selling the securities and subsequently donating the cash.
  • If you’re retired, consider donating your retirement distribution to charity. If you’re at least 70½ and are the owner of an Individual Retirement Account (IRA) or Inherited IRA, you can usually make a Qualified Charitable Distribution (QCD) to an eligible organization of up to $108,000 per year (as indexed for inflation for tax year 2025) directly from your IRA. QCDs generally come with no federal tax costs to you or the charity receiving the donation—allowing you to count a QCD toward your required minimum distribution for the year if certain rules are met, reduce your taxable estate, and feel good about supporting a cause you care for.2
  • To help make the most of potential federal tax benefits, evaluate front-loading future gifts in 2025. Under the One Big Beautiful Bill Act (OBBBA), starting in 2026, the tax benefit of itemized charitable deductions will be capped at 35% for taxpayers in the top federal income tax bracket, rather than at their 37% marginal tax bracket for 2025.3 The OBBBA will also impose a 0.5% floor on donations by individuals, such that charitable contributions will only be deductible to the extent that they exceed 0.5% of the taxpayer’s adjusted gross income.4 Front-loading large future gifts before the end of 2025 may help lock in the full 37% deduction value before the cap and the 0.5% floor take effect.

How you contribute depends on the causes you value most. For example, at Morgan Stanley, one of our priorities is to address youth mental health issues, which are on the rise across the U.S., especially in underserved communities. The Morgan Stanley Alliance for Children’s Mental Health Innovation Awards identify and fund early-stage, innovative healthcare solutions for children and young adults across the U.S.

 

Of course, there are many worthy causes. The strategies above can help you decide how to support the ones that matter to you.

 

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Donating appreciated securities may help to reduce the potential tax hit from capital gains that you might otherwise incur by selling the securities and subsequently donating the cash.

Giving to Loved Ones

Giving gifts to family members remains a cherished part of the holiday routine for many families, and the chance to reconnect may have you considering how to best give to family. These simple questions can help: 

 

  • Do you want to give family members a financial gift? If so, remember that you can give up to $19,000 per individual this year without having to file a federal gift tax return ($38,000 if married and electing to split gifts). However, gifts exceeding $19,000 per individual count against your lifetime federal gift and estate tax exemption of $13.99 million per individual (and $27.98 million per married couple) in 2025. 
 
  • Does your loved one need money to pay bills or fund other basic necessities? 

—If Yes: Do they need it more this year than other years? Should you increase the amount? This might be the year to think closely about how your generosity can best help.

—If No: Are they saving toward something (education, a house, a passion project) that you could contribute to? If you know a loved one who struggles to save, funding an initiative directly, such as college tuition, which is not subject to the federal gift tax limitations, might make a great gift.

 

  • Have you considered opening or contributing to a 529 education savings plan? A 529 plan is an investment vehicle established for paying qualified education expenses of the designated beneficiary. Earnings potentially grow tax-free with respect to federal income tax, and withdrawals are generally exempt from federal income tax, if you use the funds for qualified higher education expenses, including post-secondary education, private school tuition or fees for credentials such as professional licenses or certificates.5 Anyone, including grandparents, can contribute up to $19,000 per year ($38,000 for married couples electing to split gifts) to any individual’s 529 plan per beneficiary, without reducing one’s lifetime gift and estate tax exemption amount. In addition, you can bundle five years of contributions into one $95,000 contribution ($190,000 for married couples electing to split gifts) per beneficiary, provided you make the required election on a federal gift tax return for the year of the contribution.6
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Morgan Stanley’s fourth-quarter 2025 Wealth Management Pulse Survey found that nearly half of respondents (47%) feel that high inflation is still a top concern when it comes to their portfolio, followed by tariffs (33%) and market volatility (21%). ⁷

The Gift of Financial Wellness

As the holidays approach, prioritizing your own financial well-being can ensure a sound start to the new year.

 

Morgan Stanley’s fourth-quarter 2025 Wealth Management Pulse Survey found that nearly half of respondents (47%) feel that high inflation is still a top concern when it comes to their portfolio, followed by tariffs (33%) and market volatility (21%).7

 

Staying focused on your goals can help you avoid getting too anxious about your portfolio. If you find yourself stressed—whether about giving this holiday season or prioritizing your financial wellness—your Morgan Stanley Financial Advisor can help.

 

Connect with your Financial Advisor to discuss how you can financially prepare for year-end and set yourself up for success in 2026.

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