The Home Depot: ‘Our Culture is Our Differentiator’

Oct 4, 2023

Ted Decker, CEO of The Home Depot, talks about the outlook for home improvement after its pandemic-driven boom, why technology makes DIY more accessible, and how he plans to lead The Home Depot through the next phase of growth while preserving the culture that made the company successful.

WATCH: Simeon Gutman speaks with Ted Decker


When Ted Decker stepped in as CEO of The Home Depot in 2022, it was the best of times and the worst of times.  COVID-19 created a surge in home improvement projects alongside record sales. But this can be a tricky handoff for a CEO trying to make his mark.


In the latest episode of Exceptional Leaders / Exceptional Ideas, Retail analyst Simeon Gutman sits down with Decker to discuss the role of AI in the customer experience, how VR will scale productivity and what defines the company’s culture. 

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Watch other episodes in this series from Morgan Stanley Research, as the firm’s equity analysts sit down with business leaders at world-class global companies to unpack broad foundational changes in sectors, industries and markets.

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