Morgan Stanley

Graystone Consulting Named a Quality Leader Again by Coalition Greenwich

Apr 25, 2023

New York —

Graystone Consulting, a business of Morgan Stanley (NYSE: MS), announced today that it was named by Coalition Greenwich, a leading global provider of strategic benchmarking, analytics, and insights to the financial services industry, as one of three consulting firms to receive the 2022 Greenwich Quality Leader* designation in Overall U.S. Investment Consulting among large consultants. This is Graystone’s second consecutive year as a recipient of this distinction.

“Over the past few years, we have invested significantly in our business to support our Graystone investment consulting teams, allowing them to focus exclusively on delivering intellect, innovation, and creative solutions to their clients,” said Jeremy France, Head of Graystone Consulting. “We’re thrilled to receive this honor again, which reflects the level of customized investment advice and service that our teams are able to provide.”

Its overall score, which is the compilation of investment counselling and service factor scores, was one of the three highest among large consultants that received at least 10 evaluations in the Coalition Greenwich study.

This award was determined by research based on in-depth interviews with U.S. institutional investors between February and November 2022, Coalition Greenwich interviewed 727 individuals from 590 of the largest tax-exempt funds in the United States, including corporate, public, union, and endowment and foundation funds, with either pension or investment pool assets greater than $150 million.

About Graystone Consulting

Graystone Consulting, a business of Morgan Stanley Smith Barney LLC, provides a complete range of investment consulting services to institutional clients, which include corporations, educational institutions, faith-based institutions, endowments and foundations, healthcare organizations, insurance entities, and Taft-Hartley funds. Tailored investment advice is delivered by experienced investment professionals, supported by a dedicated team and the broad resources of Morgan Stanley. To learn more, please visit

About Morgan Stanley

Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals.  For more information about Morgan Stanley, please visit

About Coalition Greenwich

Coalition Greenwich, a division of CRISIL, an S&P Global Company, is a leading global provider of strategic benchmarking, analytics, and insights to the financial services industry.

*Source: Coalition Greenwich 2022 U.S. Institutional Investors Study (April 2023). The 2022 Coalition Greenwich Quality Leader in Overall U.S. Investment Consulting (Large Firms) designation was awarded to three firms and is based on the results of interviews conducted by Coalition Greenwich as described above. The award is the product of numerical scores in Coalition Greenwich’s proprietary studies that are generated from the study interviews. In addition to study interviews, the award is based on other criteria including assets under management and industry experience. Investment performance is not a criterion because client objectives and risk tolerances vary, and advisors rarely have audited performance reports. Neither Morgan Stanley Smith Barney LLC nor Graystone Consulting pays a fee to Coalition Greenwich in exchange for the award; Graystone does not pay to have its clients to participate in the study. The award is not indicative of participating firm’s nor their financial advisors’ past or future performance and may not be representative of any one client's experience because the results represent an average of all experiences of responding clients only. Coalition Greenwich is a division of CRISIL. Morgan Stanley is not affiliated with Coalition Greenwich.

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CRC 5637060 04/2023

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