Plan, Responsively

Helping you create financial security for your organization, and the people you serve

Who We Are

With roots tracing back to 1973, Graystone Consulting, an institutional consulting business of Morgan Stanley, adheres to a simple mission: to set the industry standard in institutional investment consulting services for sophisticated investors. Our services and advice have always centered on your fiduciary needs.

Our Focus Is on You

At Graystone, we are focused on providing you with holistic, objective investment advice and delivering the best of two worlds to you: the personalized service of a consulting boutique, and the resources of a global financial powerhouse. You’ll get deeply experienced institutional consultants and access to subject matter experts who’ll take the time to truly understand you and your organization, develop innovative strategies to address your challenges — and build a long-term relationship based on trust.

Providing You With Boutique Service, on a Global Scale
We combine the fresh thinking and spirit of a modern entrepreneurial consulting boutique, with the financial resources and power of Morgan Stanley’s vast network — including access to manager research, philanthropy management, and impact investing professionals — to help you more effectively monitor and react to financial events around the world, with confidence.
Guiding You Through Complexity
We provide you with customized, innovative, flexible strategies to meet your organization’s most sophisticated investment needs. We shine light on your institutional challenges and goals, and help you create a path to reach them, while remaining responsive to everything the world throws at your long-term plan along the way.
Giving You an Independent and Objective Fiduciary Partner
With our open investment architecture, we maintain complete fiduciary independence with objective, unbiased advice. We work solely in your interests to help you build real and lasting financial security for your organization, your mission, and your people.

Collaborative Flexibility

Whether you want help with a special project, full discretionary portfolio management — or something in between — we can provide the intellectual capital, expertise, specialized resources, and analytical tools you need to implement a customized investment strategy.  We’ll meet you wherever your needs are and chart a path forward together. 


We also offer these services and more:


Manager Search


Portfolio Construction and Implementation 


Portfolio Monitoring and Performance Reporting 


Advice on Investment Objectives and Guidelines


Collaborative Portfolio Management 


Outsourced Chief Investment Office (OCIO)




Risk Management


Retirement Plan Consulting and Participant Education

Distinctive Focus

Our client teams have the knowledge and experience required to service a great number of industries. Some of our most prominent client categories include:

Strong Framework. Better Approach.

Organizational Assessment
Our relationship begins with a conversation. Your Graystone institutional consultant will gain a thorough understanding of your organization’s mission and history, investment objectives, asset & liability structure, liquidity requirements, time horizon, risk tolerances, and overall financial condition.
Investment Policy and Statement Review
We work with you to align our advice and guidance with your organization’s mission. Once your goals are clearly understood and defined, we evaluate your investment policy statement to ensure appropriate benchmarks and procedures are aligned with your objectives.
Asset Allocation Study³
To assist in creating a custom asset allocation tailored to your investment constraints and risk considerations, we build your investment strategy and leverage the work of our highly experienced Morgan Stanley Wealth Management Global Investment Committee.
Ongoing Review and Monitoring
Our sophisticated measurement and risk analysis reporting tools and our enhanced customized reports are designed to present a clear picture of your investment results. We regularly monitor and review changing market conditions, investment performance, and your evolving organizational goals.
Reporting and Communication
We’ll keep your investment committee well-apprised of performance. As often as you wish, we’ll work with them to provide up-to-date information.
Investment Manager Evaluation
We have the flexibility to conduct due diligence on managers you retain, even those not covered by our manager due diligence team.
Featured Perspective
Drawing on Morgan Stanley’s investment banking and investment consulting experience guiding healthcare systems through transactions, we examine how retirement plans can influence valuations and other aspects of negotiations. We also examine ways management teams of hospital systems can prepare for decisions related to retirement plans that will arise during the diligence process and beyond.

Graystone Insights

We bring the collective power of Morgan Stanley's resources to help you map out an intelligent path to your goals, while remaining responsive to the ever-changing landscape.

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Let's Talk

We look forward to starting the conversation on how we can help.

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