Morgan Stanley

Morgan Stanley Returns to THE PLAYERS Championship with the Third Year of the Eagles for Impact Challenge

Mar 12, 2019

New York —

Morgan Stanley (NYSE: MS) today announced the return of the Morgan Stanley Eagles for Impact Challenge at THE PLAYERS Championship. For every eagle made throughout the tournament, Morgan Stanley will donate 1,500 books to Book Trust, a national early literacy nonprofit that tackles generational poverty by inspiring kids’ passion for reading. The Firm will be tracking eagles made this week at THE PLAYERS Stadium Course at TPC Sawgrass in Ponte Vedra Beach, Florida, with the goal of providing 75,000 books to students across the country.

Justin Rose, Morgan Stanley Brand Ambassador and a 10-time PGA TOUR champion, will match Morgan Stanley’s commitment to Book Trust by donating 1,500 books for every eagle he personally makes throughout the tournament.   

“Building upon the success of the 2018 challenge, where we donated over 96,000 books to students across the country, we are excited to return as a Proud Partner of THE PLAYERS with year three of the Eagles for Impact Challenge,” said Audrey Choi, Chief Marketing Officer and Chief Sustainability Officer, Morgan Stanley. “At Morgan Stanley, we are committed to giving back in the local communities where we live and work and are excited to celebrate great play at THE PLAYERS this year by providing children in need with the opportunity to choose, own and love their own books.”

“I am proud to be back at THE PLAYERS with Morgan Stanley to support a cause we both are passionate about – giving back to youth-related charities,” said Justin Rose, PGA TOUR Professional. “Through the Morgan Stanley Eagles for Impact Challenge, we are making a tangible difference in young students’ lives by creating a passion for reading and learning that they will carry with them moving forward.”

Book Trust uniquely delivers choice and ownership of books to children − increasing literacy, inspiring a joy of reading and fostering life-long learning. This year, Book Trust will deliver one million books to 57,000 kids in 21 states.

“We are grateful and excited to be returning for a second year as Morgan Stanley’s Eagles for Impact charity partner at THE PLAYERS Championship,” said Tiffany Kuehner, Book Trust’s President and CEO. “We share Morgan Stanley’s commitment to giving back and providing all children with the tools necessary for a bright and healthy future. It’s partners like Morgan Stanley and Justin Rose who make our work each day possible and who inspire others to become involved in this important mission.”

As a Proud Partner of THE PLAYERS, Morgan Stanley will provide multiple opportunities to follow along as eagles are made, including:

  • Broadcasting the entire tournament on the Morgan Stanley Headquarters building signage in the heart of Times Square. The nearly 350,000 pedestrians in Times Square on any given day will be able to watch the live tournament broadcast Thursday - Sunday, view a live tournament leaderboard and get real-time updates on the of eagles made and total books donated.
  • At TPC Sawgrass, fans will be able to join in on the action at the Morgan Stanley Eagles for Impact tent to take a swing in a Topgolf simulator and pose for an augmented reality photo featuring Morgan Stanley Brand Ambassador Justin Rose.
  • Golf fans will be able to follow along as eagles are made using #EagleUp and visiting

“Morgan Stanley’s Eagles for Impact Challenge at THE PLAYERS exemplifies their continuous commitment to giving back to children in need and promoting youth education, a key charitable pillar of this tournament,” said Jared Rice, Executive Director of THE PLAYERS. “We are honored to call Morgan Stanley a Proud Partner of THE PLAYERS, and we look forward to continuing the initiative this year, which celebrates excellent play on the course while also having a positive impact off the course on students’ education and future learning.”

Morgan Stanley employees around the country will also be doing their part in support of Book Trust, by volunteering at Book Trust events, providing children with the opportunity to choose and take home books supplying the basic foundation for a bright future. Prior to THE PLAYERS, Morgan Stanley employees held a Feed the Read celebration with first graders at Mayport Elementary in Jacksonville, Floriday, handing out books and reading with students.

THE PLAYERS will air Thursday and Friday on the Golf Channel from 1 p.m.-7 p.m. and Saturday and Sunday on NBC: 2 p.m.-7 p.m. on Saturday and 1 p.m.-6 p.m. on Sunday. 

Visit to learn more and follow along on social using #EagleUp and #THEPLAYERS. For more information about THE PLAYERS, visit


Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit

Media Relations Contacts: Mary Claire Delaney, 212. 761.2427, Katherine Stueber, 212.761-1349

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