Eagles for Impact

As a Proud Partner of THE PLAYERS®, Morgan Stanley congratulates all of the competitors at TPC Sawgrass, especially the 53 players whose combined 62 eagles helped us to donate 93,000 books to children in need through Book Trust as part of our Eagles for Impact Challenge. #EagleUp

Book Tracker
For each eagle made, we’re donating $5,000 to Book Trust, which provides approximately 1,500 books to students in need.*
books donated
Eagles made
Eagle Tracker
Eagle #
View all Eagles
Countdown to the Championship
*Through a Morgan Stanley grant to Book Trust, we will donate $5,000 for each eagle up to but not exceeding $250,000.

Giving Back

Committed to
Helping Our Children

Golfer Justin Rose and child
Justin Rose with one of the students benefiting from Book Trust and discovering the joy of reading.
children with Book Trust donated books
Thanks to Book Trust and Morgan Stanley Eagles for Impact, children in need get to choose books they want to read.
Morgan Stanley volunteer reading to child
A Morgan Stanley volunteer with a student at a Book Trust “Feed the Read” celebration.
children with Scholastic Book Club catalogs
Kids pore over the Scholastic Book Club catalog to select books of their choice through Book Trust.
Golfer Justin Rose and Morgan Stanley executives Mandell Crawley and Audrey Choi
Justin Rose with Morgan Stanley’s Mandell Crawley and Audrey Choi kicked off the 2018 Eagles for Impact Challenge at THE PLAYERS® Championship. #EagleUp
Book Trust logo
For more than 50 years, Morgan Stanley has been committed to giving children the opportunities needed to succeed. By partnering with communities in which we live and work, we strive to develop initiatives that provide children with the basic learning blocks for a bright future. Last year, Morgan Stanley donated 96,000 books to children in need thanks to a record-breaking number of eagles made at THE PLAYERS® Championship.
Learn more about Book Trust

Giving Back

Journey of a

Journey of a book from PGA player making eagle to child taking home Scholastic Book Club book
Eagle Up!
Every time an Eagle is made, 1,500 books are donated to Book Trust’s Program
The Program
Students at Book Trust partner schools from around the U.S. participate in the program
The Journey Begins
Each student chooses 1-3 books from the Scholastic catalog
The Eagle Has Landed
Books arrive and students celebrate the books in the classroom
Reading Time
Students read books in school independently or with a partner
The Joy of Reading
Students take books home to read with their families
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