Morgan Stanley
  • Research
  • Jul 25, 2022

Nubank: Inside One of the World’s Largest Digital Banks

On this episode of Exceptional Leaders / Exceptional Ideas, Morgan Stanley sits down with David Vélez, CEO of Nubank, to discuss about how the fintech attracted 60 million customers largely through word of mouth.


Technology is rewriting the rules of banking for incumbents and upstarts alike—and with implications not just for the industry but for billions of people globally who have limited or no access to financial services.

In the latest episode of Exceptional Leaders/Exceptional Ideas, Morgan Stanley’s Latin American financial services analyst, Jorge Kuri, travels to Brazil to sit down with David Vélez, the CEO of Nubank, one of the world’s largest digital banks. They talk about what inspired Vélez to reimagine banking, how the company won over 60 million customers almost exclusively through word of mouth and why the customer is king.

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