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The Power of Partnership: The Integrated Firm at THE PLAYERS®

Mar 3, 2026

As a Proud Partner of THE PLAYERS Championship, this tournament brings our values to life through elevated client experiences, meaningful opportunities for young leaders and seamless collaboration of our integrated teams.

At Morgan Stanley, excellence is built through partnership—grounded in preparation, accountability, and respect for the collective effort. Our long‑standing relationship with THE PLAYERS Championship reflects how an Integrated Firm shows up with rigor and humility to serve clients, communities, and partners.

Now in our 11th year as a Proud Partner, THE PLAYERS continues to be a meaningful platform for demonstrating how collaboration across the Firm enables strong outcomes. It brings our values to life by aligning diverse expertise, deepening relationships, and creating opportunities to learn from the discipline and teamwork that define championship performance.

In 2026, we are building on this foundation with thoughtful engagement, expanded community programming, and purposeful innovation—each designed to reflect how integrated execution helps others reach their full potential.

“Our partnership with THE PLAYERS Championship highlights the strength of Morgan Stanley’s Integrated Firm and our ability to put clients at the center of everything we do. It reinforces our commitment to delivering best in class client experiences through collaboration, innovation, and shared excellence.”

Jess Schnurr

Morgan Stanley Chief Marketing Officer

An Integrated Approach to Client Engagement

Morgan Stanley’s presence at THE PLAYERS is shaped by a simple belief: meaningful relationships are built through insight and shared purpose. Our programming brings together leaders from the world of golf and the Firm in settings designed to foster conversation, perspective, and connection.

Throughout the week, clients participate in small‑scale engagements with PGA TOUR players and legends that highlight the preparation, trust, and teamwork behind elite performance. These moments are intentionally designed to enable dialogue and learning—reinforcing the same principles that guide how our teams partner with clients every day.

Select on‑course access offers a closer look at the discipline, precision, and coordination required at the highest levels of competition. Across every interaction, the focus remains on service and substance, reflecting a long‑standing commitment to partnership rather than spectacle.

Making a Difference Together: Strengthening Our Commitment to First Tee

Community impact remains central to Morgan Stanley’s presence at THE PLAYERS. Since 2017, the Firm’s Eagles for Impact program has contributed $5,000 for every eagle or double eagle recorded during the tournament—generating nearly $2 million in donations to youth development organizations nationwide.

In 2025, Eagles for Impact provided critical funding to First Tee’s coaching pipeline, expanding access for young golfers across the country. This support helped train 72 coaches across 33 chapters, resulting in more than 69,000 hours of programming and mentorship.

The investment in these training programs empowers First Tee to deliver high‑quality golf instruction alongside core life skills, including confidence, resilience, and character, which help young people succeed beyond the course. This year, we look forward to advancing opportunities for young leaders and coaches in even more impactful ways.

“Our work with First Tee reflects Morgan Stanley’s belief in the power of access and mentorship. By showing up at THE PLAYERS Championship and investing in programs that combine golf with life and career skills, we’re helping young people gain confidence and see pathways to success they may not have imagined.”

Valerie Wong Fountain

Managing Director and Head of Morgan Stanley’s Family Office Resources Platform and Partner Management and First Tee – Metropolitan New York Board Member

Precision, Preparation, and Purposeful Innovation

Innovation at THE PLAYERS is guided by the same principles that define Morgan Stanley’s approach to excellence: precision, preparation, and thoughtful execution.

At the Morgan Stanley Fan Experience Tent, fans can step into The Putting Precision Lab—a club‑in‑hand activation that uses advanced laser projection technology to deliver real‑time feedback on alignment, break, and putt trajectory. Within our hospitality tents, clients will enjoy AI‑enabled experiences that personalize engagement and streamline their journey throughout the tournament.

These technology‑enabled moments are designed not as features, but as reflections of the analytical rigor and disciplined execution that underpin championship golf and the Firm’s integrated approach.

Driving Excellence Through Partnership

Progress is never a solitary pursuit. Achieving one’s potential requires rigor—the discipline to prepare relentlessly, execute with precision, and hold ourselves to high standards—paired with humility, the recognition that enduring success is built through learning from others and valuing every contribution.

These principles define both professional golf and Morgan Stanley’s Integrated Firm. By bringing together diverse expertise with a shared commitment to accountability and partnership, we deliver outcomes that matter for clients, communities, and partners.

“Golf may look like an individual sport, but success is never achieved alone. The preparation, trust and teamwork behind every shot mirror the same principles that define Morgan Stanley—where the right partnership and shared commitment make all the difference.”

Justin Rose

Morgan Stanley Brand Ambassador and 13-time PGA Tour Winner

Looking Ahead

Our commitment to partnership, discipline, and community impact remains steadfast. Through purposeful engagement, long‑term investment in youth development, technology grounded in precision, and authentic storytelling, we continue to demonstrate that excellence is achieved together.

As we look to 2026 and beyond, Morgan Stanley remains focused on creating lasting impact—on the course, in our communities, and across every partnership we pursue.