Morgan Stanley

Morgan Stanley Smith Barney Celebrates Second Anniversary of the Women Financial Advisors Forum

Jul 19, 2011

New York —


As it celebrates its second anniversary, Morgan Stanley Smith Barney’s Women Financial Advisors Forum (WFAF), has spotlighted more than 100 successful women financial professionals and continues to attract thousands of readers interested in exploring the potential of a financial advisor career.

The pioneering WFAF blog was launched in 2009 and has since inspired the launch of the Multicultural Financial Advisors Forum, which went live this past January.  So far, these sites have reached a combined audience of over 92,000 viewers  with over 410,000 page views.  Each individual profile is averaging more than 2,000 viewers. 

The sites showcase the opportunities, challenges and advantages of a Financial Advisor career for women and people of diverse backgrounds.  Visitors to the WFAF have come from 106 countries, with the largest audience residing in the United States followed by the United Kingdom, India, Australia, France, Hong Kong, Canada, and Asia-Pacific. 

"We are proud of the many women and people from multicultural backgrounds who are forging successful careers as Morgan Stanley Smith Barney Financial Advisors.  With them as our most effective ambassadors, we’re using the blogs to reach out to a diverse audience of people who may be interested in exploring a similar career here.  Through Facebook, LinkedIn and Twitter, we’re able to amplify our message and reach an even wider audience,” said

Andy Saperstein, Head of Wealth Management, U.S.

The WFAF site is the first blog developed by an investment firm specifically for women interested in becoming Financial Advisors.  It contains information on the job requirements of a Financial Advisor, how to apply, career development as well as weekly profiles of Morgan Stanley Smith Barney professionals, articles written by guest bloggers such as marketing expert Delia Passi and the National Council for Research on Women (NCRW), weekly polls and recommended events.

Morgan Stanley Smith Barney, a global leader in wealth management, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, credit and lending, cash management, annuities and insurance, retirement and trust services.  For further information about

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Media Relations Contact: Tricia Nestfield, 914.225.6369