Morgan Stanley

Morgan Stanley’s Portfolio Risk Platform Wins Celent Model Wealth Manager 2021 Award for Products and Platforms

Mar 9, 2021

Firm recognized for industry-leading risk management technology solutions and analytics that help its Financial Advisors mitigate risk in client portfolios.

New York —

Morgan Stanley today announced that its Portfolio Risk Platform has won Celent’s Model Wealth Manager 2021 Award in the Products and Platforms category, honored for best practices of technology usage in different areas critical to success in wealth management.

Celent, a global research and advisory firm for the financial services industry, recognizes financial institutions as ‘model wealth managers’ for their outstanding technology initiatives. Celent’s Model Wealth Manager Products and Platforms category recognizes new products and/or platforms (or significant improvements to existing ones) for retail, high net worth and family office clients, as well as innovation in their delivery.

Morgan Stanley’s Portfolio Risk Platform and the risk analytics integrated into their proprietary platform applications help its Financial Advisors leverage dynamic risk insights across thousands of risk factors. Built in partnership with BlackRock and powered by Aladdin, Financial Advisors are able to instantly analyze an entire book of business, including assets held away, which helps identify and mitigate risk in client portfolios.

“We are truly honored to receive this award from Celent for our innovative risk management platform,” said Chris Scott-Hansen, Managing Director and Head of Portfolio and Trading Solutions at Morgan Stanley Wealth Management. “We’ve continued to enhance the platform based on feedback from our Financial Advisors and clients, which is a key differentiator and driver of our success. We are proud to be recognized as the best solution to help meet their needs.”

According to Neil Sheehan, Analyst at Celent: “The Model Wealth Manager Awards recognize how institutions are using technology to change the face of wealth management. These firms should serve as an inspiration to others looking for strong examples of best practice implementation that will have a truly meaningful impact on business results and the industry overall. The entry from Morgan Stanley clearly demonstrated this.”

Since the launch of Morgan Stanley’s Portfolio Risk Platform in 2018, the firm enacted unique technology integrations that now support Financial Advisors and their teams daily with respect to portfolio and risk advice decisions. It is particularly valued for its ability to provide Financial Advisors with hypothetical illustrations of the effect of market shocks and historical events within client portfolios. Morgan Stanley’s Portfolio Risk Platform also received Money Management Institute (MMI) and Barron’s award for digital innovation in 2019.

For more information about Morgan Stanley Wealth Management’s Portfolio Risk Platform, please visit:

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit

The Celent Model Wealth Manager 2021 Award for Products and Platforms was granted to Morgan Stanley Smith Barney LLC (“Morgan Stanley”) following an evaluation process conducted by Celent analysts. To be considered for this award, Morgan Stanley submitted a Model Wealth Manager 2021 Nomination Award Worksheet to Celent on or about October 28, 2020 and provided a live demonstration of Morgan Stanley’s Portfolio Risk Platform to representatives of Celent on or about November 9, 2020. Morgan Stanley was the only firm to win this award out of more than 30 submissions. Celent judged each submission on three criteria: (1) Measurable business benefits of live initiatives; (2) degree of innovation relative to the industry; and (3) technology or implementation excellence. In order to win, the initiatives must demonstrate clear business benefits, innovation, and technology or implementation excellence.

Celent does not receive compensation from the participating firms in exchange for the award and Morgan Stanley did not pay a fee to Celent in exchange for the award. Morgan Stanley is not affiliated with Celent. This award was granted to Morgan Stanley based on the time period from October 2017 to November 2020. Celent is a global financial services research and advisory firm and is responsible for determining the recipient of this award.

© 2021 Morgan Stanley Smith Barney LLC. Member SIPC.

CRC 3476474 (03/21)

Media Relations Contact: Katrina Clay,

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