Morgan Stanley (NYSE: MS) today announced a new partnership with LPGA tour professional, Cheyenne Woods. Woods will serve as a brand ambassador for Morgan Stanley and will support the Firm’s giving back initiatives alongside Justin Rose, including the “Eagles for Impact” program.
“We are very proud to have Cheyenne join Morgan Stanley as a brand ambassador,” said Audrey Choi, Chief Marketing Officer and Chief Sustainability Officer at Morgan Stanley. “Cheyenne is not only a terrific golfer, but she also embodies many of our Firm’s core values. Her sportsmanship and dedication is an inspiration to women, particularly minority women, who are interested in pursuing the sport.”
As the niece of legendary golfer Tiger Woods, Cheyenne Woods has continued her family’s success in the golf world by taking her place amongst the best on the LPGA Tour. Since turning pro in 2015, Cheyenne has had five top-25 finishes on the LGPA Tour, including among her biggest achievements a win at the Australian Ladies Masters and runner-up finish at the Hero Women’s Indian Open.
Beyond her golf game, Woods is committed to giving back to local and global communities. In 2016, for example, she helped raise $15,000 to bring a fresh-water well to service several remote areas of Zambia in partnership with the "Golf 'Fore' Africa" fundraiser. Woods is also a champion of diversity and women’s empowerment. As part of this mission, she has volunteered in the LPGA*USGA Girls Golf program in her home city of Phoenix for over 20 years. Through this program, she helps mentor young women with an interest in the sport and strives to set an example that, through perseverance and hard work, they can make it in golf.
“I am honored to be joining the Morgan Stanley team as a brand ambassador,” said Cheyenne Woods. “Morgan Stanley has a longstanding commitment to values that are rooted in my core, particularly their ongoing mission to giving back to local communities. I am excited to combine forces on several impactful initiatives in the upcoming year.”
Morgan Stanley is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.