Morgan Stanley

E*TRADE Wins Top Spot for Options Trading, Trader App, and Web Trading Platform by

Jan 25, 2021

E*TRADE also earns nine Best in Class distinctions

Arlington, Virginia -

E*TRADE Financial Holdings, LLC today announced top accolades from's 2021 Online Broker Review. E*TRADE took the #1 spot for Best Trader App, Web Trading Platform, and Options Trading. E*TRADE also received the following Best in Class distinctions:

  • Overall: Best in Class 11 years running
  • Options Trading: Best in Class 11 years running1
  • Mobile Trading: Best in Class nine years running
  • Beginners: Best in Class four years running
  • Active Trading: Best in Class two years running
  • IRAs: Best in Class two years running
  • Futures Trading: Best in Class two years running
  • Offering of Investments
  • Banking

“For casual and active options traders, Power E*TRADE offers the perfect blend of usability, excellent tools (screening via StrategySEEK, scanning via LiveAction), and seamless position management (custom grouping, real-time streaming greeks, risk analysis, and more),” said Blain Reinkensmeyer, Head of Research at “And, for newer investors, there isn't a better platform than Power E*TRADE on which to learn how to trade options. For example, using the Snapshot Analysis tool, not only is Risk/Reward translated with smiley faces, but key events to watch out for are also listed alongside a P&L chart. It's a work of art.”

The 2021 Online Broker Review assessed 11 online brokers on 256 different variables across eight categories. E*TRADE earned 4.5 out of 5.0 overall stars.

“Amid gangbuster retail activity we have continued to train our focus squarely on customer needs and their experience, so beginning investors and veteran active traders alike can engage the markets with confidence,” said Chris Larkin, Managing Director, Trading and Investing Product at E*TRADE Financial. “Our best-in-class tools and customizable digital experience put customers in the driver’s seat regardless of where they are in their investing careers. Digital innovation is deep-rooted in our DNA, and we are humbled to earn such recognition from the experts at”

E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about E*TRADE trading and investing platforms and tools, visit

For useful trading and investing insights from E*TRADE, follow the company on Twitter, @ETRADE.

1. OptionsHouse secured Best in Class Distinction for Options Trading seven years in a row before being acquired by E*TRADE.

In's 2021 Online Broker Review of 11 firms across 256 different variables, E*TRADE was awarded the #1 Trader App, #1 Options Trading, and #1 Web Trading Platform Awards. In addition, E*TRADE received nine Best in Class distinctions: Mobile Trading, Options Trading, Beginners, IRAs, Futures Trading, Active Trading, Banking, Offering of Investments, and Overall. E*TRADE's star ratings for all category rankings out of 5: Overall (4.5 stars), Commissions & Fees (4.5 stars), Offering of Investments (5.0 stars), Platforms & Tools (4 stars), Research (4.5 stars), Mobile Trading (5.0 stars), Ease of Use (5.0 stars), and Education (4.0 stars). Read the 2021 Online Broker Review.

About, an industry-leading source for online brokers, is wholly owned by Reink Media Group. A Michigan-based company founded in 2009, Reink Media Group owns and operates multiple finance-based websites. The organization strives to provide pertinent resources, tools, and education for successful self-directed investing. For more information, please visit the company's website at E*TRADE Securities LLC participates in an affiliate marketing program with

About E*TRADE Financial Holdings, LLC and Important Notices

E*TRADE Financial Holdings, LLC and its subsidiaries provide financial services including brokerage and banking products and services to retail customers. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Commodity futures and options on futures products and services are offered by E*TRADE Futures LLC (Member NFA). Managed Account Solutions are offered through E*TRADE Capital Management, LLC, a Registered Investment Adviser. Bank products and services are offered by E*TRADE Bank, and RIA custody solutions are offered by E*TRADE Savings Bank, both of which are national federal savings banks (Members FDIC). More information is available at

The information provided herein is for general informational purposes only and should not be considered investment advice. Past performance does not guarantee future results.

E*TRADE Financial, E*TRADE, and the E*TRADE logo are registered trademarks of E*TRADE Financial Holdings, LLC. ETFC-G


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