Morgan Stanley

E*TRADE from Morgan Stanley Recognized as #1 Online Broker for Mobile Investing and Web Trading by

Feb 7, 2024

E*TRADE from Morgan Stanley also earns 15 “Best in Class” distinctions, including education, research, and platforms & tools.

New York —

E*TRADE from Morgan Stanley today announced multiple top honors from's 2024 Online Broker Review. E*TRADE earned 5 out of 5 stars overall and was ranked the #1 Investor App for the second year in a row, and the #1 Web Trading Platform for the 12th year in a row. E*TRADE also received “Best in Class” distinctions in 15 categories:

  • Overall: Best in Class 14 years running
  • Mobile Trading Apps: Best in Class 12 years running
  • Platforms & Tools: Best in Class two years running
  • Investment Options: Best in Class four years running
  • Options Trading: Best in Class eight years running1
  • Research: Best in Class two years running
  • Beginners: Best in Class seven years running
  • Education: Best in Class three years running
  • Ease of Use: Best in Class three years running
  • Bank Brokerage: Best in Class two years running
  • Futures Trading: Best in Class five years running
  • IRA Accounts: Best in Class five years running
  • Penny Stock Trading: Best in Class two years running
  • Commissions & Fees (first year)
  • High Net Worth Investors (first year)

In its review, cited E*TRADE from Morgan Stanley’s ease of use, depth of research, and wide range of investing and trading tools.

“E*TRADE provides almost everything an investor should expect from a full-service brokerage,” said Sam Levine, senior writer and reviewer. “Morgan Stanley’s 2020 acquisition of E*TRADE has bolstered the research offerings. E*TRADE provides everyday investors with everything they need to conduct in-depth market analysis across stocks, ETFs, mutual funds, bonds, and more. The browser version of Power E*TRADE is responsive, unfussy and comes with some compelling tools.”

The 2024 Online Broker Review assessed 17 online brokers on 181 unique variables across eight primary categories.

“These results demonstrate our ability to deliver comprehensive, user-friendly investing technology and services to our clients,” said Chris Larkin, Head of Trading and Investing at E*TRADE from Morgan Stanley. “With E*TRADE now part of the Morgan Stanley Wealth Management ecosystem, investors have access to best-in-class trading tools, industry-leading intellectual capital, and a full suite of financial planning resources—a whole that is truly greater than the sum of its parts."

Notable enhancements from the past year include:

  • Improved Power E*TRADE web charting featuring customizable tools with built-in definitions and education along with new technical analysis studies, drawing tools, chart types, and display options that allow traders to visualize market information from multiple vantages.
  • Enhanced options trading functionality on the Mobile App, including the ability to chart options, view positions, see contract data, and use analysis tools without leaving an options chain.
  • A revamped Bond Resource Center that serves as a one-stop-shop for all fixed income clients, from new investors to the most experienced fixed income traders. Easy-to-navigate and customizable capabilities make it even easier to uncover fixed income ideas, access exhaustive educational content, and execute trades.
  • A “Platinum” service level for high-net-worth clients, which provides a dedicated Relationship Manager, exclusive access to select Morgan Stanley thought leadership, and banking and lending solutions from Morgan Stanley Private Bank, among other benefits.

E*TRADE from Morgan Stanley’s mission is to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about our trading and investing platforms and tools, visit

About Morgan Stanley Wealth Management

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.

About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm’s employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit

1 OptionsHouse secured: Best in Class Distinction for Options Trading seven years in a row before being acquired by E*TRADE.

In's` 2024 Online Broker Review of 17 firms across 181 different variables, E*TRADE was awarded the #1 Mobile Trading App and #1 Web Trading Platform Awards. In addition, E*TRADE received 15 “Best in Class” distinctions: Overall, Mobile Trading Apps, Platforms & Tools, Investment Options, Options Trading, Research, Beginners, Education, Ease of Use, Bank Brokerage, Futures Trading, IRA Accounts, Penny Stock Trading, Commissions & Fees, and High Net Worth Investors. E*TRADE's star ratings for all category rankings: Overall (5/5), Commissions & Fees (4.5/5), Research (5/5), Platforms & Tools (4.5/5), Mobile Trading Apps (5/5), Investment Options (4.5/5), Education (5/5), and Ease of Use (5 stars). Read the 2024 Online Broker Review.

About is wholly owned by Reink Media Group, LLC (RMG) a privately held Michigan based company founded in February 2009. RMG's mission is to provide financial education and advice that puts people first before profits. As a Certified B Corporation, we adhere to the high, independently verified standards of social and environmental performance and public transparency. Primary holdings include:,,, and For more information, visit E*TRADE from Morgan Stanley participates in an affiliate marketing program with


The tools available on Power E*TRADE are not designed to yield variable results specific to your individual financial situation, risk tolerance, or investment goals, and none of the tools should be relied upon in any way to determine the suitability of an investment for you. Before buying or selling any investment, you should carefully consider your individual financial situation, investment objectives, risk tolerance, and liquidity needs, and consult licensed financial and tax professionals to determine for yourself whether the investment is suitable for you.

Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options before you begin trading options. Because of the importance of tax considerations to all options transactions, the investor considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Commissions and other costs may be a significant factor. An options investor may lose the entire amount of their investment in a relatively short period of time.

About E*TRADE from Morgan Stanley and Important Notices

E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by Morgan Stanley Smith Barney LLC, Member SIPC. Investment advisory services offered by Morgan Stanley Smith Barney LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All separate but affiliated subsidiaries of Morgan Stanley.

More information is available at

The material provided by E*TRADE from Morgan Stanley is for educational purposes only and is not an individualized recommendation. This information neither is, nor should be construed as, an offer or a solicitation of an offer to buy, sell, or hold any security, financial product, or instrument discussed herein or to engage in any specific investment strategy by E*TRADE.

E*TRADE from Morgan Stanley, E*TRADE, and the E*TRADE logo are registered trademarks of Morgan Stanley or its affiliates.

© 2024 E*TRADE from Morgan Stanley. All rights reserved.


E*TRADE Media Relations