Morgan Stanley

E*TRADE from Morgan Stanley Recognized as #1 Online Broker for Mobile Investing and Web Trading by

Mar 2, 2023

E*TRADE also earns 13 Best in Class distinctions including education, ease of use, and research

New York —

E*TRADE from Morgan Stanley today announced top accolades from's 2023 Online Broker Review. E*TRADE earned 5.0 out of 5.0 stars and took the #1 spot for Best Mobile Investor App and Web Trading Platform. E*TRADE received the following Best in Class distinctions:

  • Overall: Best in Class 13 years running
  • Options Trading: Best in Class 13 years running1
  • Mobile Trading Apps: Best in Class 11 years running
  • Beginners: Best in Class six years running
  • IRA Accounts: Best in Class four years running
  • Futures Trading: Best in Class four years running
  • Investment Options: Best in Class three years running
  • Education: Best in Class two years running
  • Ease of Use: Best in Class two years running
  • Research
  • Platform & Tools
  • Penny Stocks
  • Banking Services

“E*TRADE is an industry leader in its mobile and web trading offerings, thanks to Power E*TRADE,” said Blain Reinkensmeyer, head of research at Sam Levine, lead writer for the 2023 review, added, “Morgan Stanley’s acquisition has bolstered its research offerings and E*TRADE now provides everyday investors with everything they need to conduct in-depth market analysis across stocks, ETFs, mutual funds, bonds, and more. Regardless of your investing style, E*TRADE is a reliable, full-service broker that sets a high bar for competitors.”

The 2023 Online Broker Review assessed 17 online brokers on 196 different variables for a total of 3,332 data points.

“Now as part of Morgan Stanley, the value we deliver to clients has never been more pronounced, defined by best-in-class trading and investing platforms, world-class intellectual capital, and a full spectrum of advice offerings,” said Chris Larkin, Managing Director of Trading at E*TRADE from Morgan Stanley. “And when it comes to the client experience we haven’t taken our foot off the gas in enhancing functionality for everyone from the beginning investor to the experienced active trader—especially important amid the sustained volatility we’ve experienced post pandemic. These accolades demonstrate that as a client of E*TRADE from Morgan Stanley, you have access to the tools and guidance to take control of your financial life.”

Notable enhancements from the past year include:

  • The elimination of mutual fund commissions and early redemption fees. Mutual funds are now part of E*TRADE’s $0 online commission offering along with US-listed stocks, ETFs, and options trades.2
  • Continuing to host market outlook events, we bring Morgan Stanley’s brightest minds into the homes of E*TRADE clients through short form live videos discussing current market happenings.
  • Expanded social media research analytics wherein clients can now more easily scan for equities and ETFs that are creating buzz on social media through Power E*TRADE web and app. Social Sentiment scores and scans are now on the Live Action tool and Quote Pages.
  • A new cutting-edge options tool, Trade Tape, allows traders to analyze trade activity and view a live scrolling record of options trading activity across all symbols.
  • New Level II quotes visualization through the Market Depth tool, wherein clients can now easily view the depth of the market including bid and ask prices.
  • A new hub dedicated to financial literacy across life events. The Your Life and Your Money page offers content from Morgan Stanley on aimed to help you plan for key goals and milestones that may come up throughout your life.

E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about E*TRADE trading and investing platforms and tools, visit

For useful trading and investing insights from E*TRADE, follow the company on Twitter, @ETRADE.

1 OptionsHouse secured Best in Class Distinction for Options Trading seven years in a row before being acquired by E*TRADE.
2 E*TRADE charges $0 commission for online US-listed stock, mutual fund, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. The standard options contract fee is $0.65 per contract (or $0.50 per contract for customers who execute at least 30 stock, ETF, and options trades per quarter). The retail online $0 commission does not apply to Over-the-Counter (OTC) securities transactions, foreign stock transactions, large block transactions requiring special handling, futures or fixed income investments. Underlying mutual fund/ETF expenses apply. Service charges apply for trades placed through a broker ($25). Stock plan account transactions are subject to a separate commission schedule. Additional regulatory and exchange fees may apply. All fees and expenses as described in the prospectus still apply. For more information about pricing, visit

In's 2023 Online Broker Review of 17 firms across 196 different variables, E*TRADE was awarded the #1 Mobile Trading App and #1 Web Trading Platform Awards. In addition, E*TRADE received 13 Best in Class distinctions: Overall, Options Trading, Mobile Trading Apps, Beginners, IRA Accounts, Futures Trading, Investment Options, Education, Ease of Use, Research, Platform & Tools, Penny Stocks, and Banking Services. E*TRADE's star ratings for all category rankings out of 5: Overall (5.0 stars), Commissions & Fees (4.5 stars), Offering of Investments (4.5 stars), Platforms & Tools (4.5 stars), Research (5.0 stars), Mobile Trading Apps (5.0 stars), Ease of Use (5.0 stars), Education (5.0 stars), and Customer Service (4 stars). Read the 2023 Online Broker Review.

About, an industry-leading source for online brokers, is wholly owned by Reink Media Group. A Michigan-based company founded in 2009, Reink Media Group owns and operates multiple finance-based websites. The organization strives to provide pertinent resources, tools, and education for successful self-directed investing. For more information, please visit the company's website at E*TRADE Securities LLC participates in an affiliate marketing program with


The tools available on Power E*TRADE are not designed to yield variable results specific to your individual financial situation, risk tolerance, or investment goals, and none of the tools should be relied upon in any way to determine the suitability of an investment for you. Before buying or selling any investment, you should carefully consider your individual financial situation, investment objectives, risk tolerance, and liquidity needs, and consult licensed financial and tax professionals to determine for yourself whether the investment is suitable for you.

Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options before you begin trading options. Because of the importance of tax considerations to all options transactions, the investor considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Commissions and other costs may be a significant factor. An options investor may lose the entire amount of their investment in a relatively short period of time.

About E*TRADE from Morgan Stanley and Important Notices
E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by E*TRADE Securities LLC, Member SIPC. Investment advisory services offered by E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. More information is available at

The information provided herein is for general informational purposes only and should not be considered investment advice. Past performance does not guarantee future results.

E*TRADE from Morgan Stanley, E*TRADE, and the E*TRADE logo are trademarks or registered trademarks of E*TRADE from Morgan Stanley. ETFC-G


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