Morgan Stanley

E*TRADE from Morgan Stanley Announces 2022 End of Year Platform Enhancements

Dec 19, 2022

E*TRADE delivers more control, customization, and dynamic features through access to expanded social media research analytics, price movement and earnings push alerts, a scrolling trade options tool, and a Market Depth tool to view Level II quotes

New York - 

E*TRADE from Morgan Stanley today announced recent enhancements to its investing and trading platforms. Enhanced functionalities include:

  • Clients can now more easily scan for equities and ETFs that are creating buzz on social media, through expanded social media research analytics on the Power E*TRADE web and app. Social Sentiment scores and scans are now on the Live Action tool and Quote Pages.
  • Clients now have more control in how they choose to stay informed on what’s going on in the markets, through the creation of customized price movement and earnings push alerts in three categories: Portfolio Notifications; Watch List Notifications; and Market Notifications.
  • A new cutting-edge options tool, Trade Tape, that allows traders to analyse trade activity and view a live scrolling record of options trading activity across all symbols.
  • Clients can now easily view the depth of the market including bid and ask prices through the Market Depth tool’s new Level II quotes visualization.

“Amid volatile markets our clients seek the most sophisticated and powerful tools to manage their finances—and with these enhancements we aim to deliver just that,” said Chris Larkin, Managing Director of Trading at E*TRADE from Morgan Stanley. “We listen closely to our clients and always aim to further raise the bar in order to offer an intuitive investing experience on all of our platforms.”

These enhancements come on the heels of E*TRADE from Morgan Stanley announcing the elimination of mutual fund commissions and early redemption fees. Mutual funds are now part of E*TRADE’s $0 online commission offering along with US-listed stocks, ETFs, and options trades. E*TRADE from Morgan Stanley also recently was named the 2022 Best Online Broker by Kiplinger.

E*TRADE from Morgan Stanley’s 2023 roadmap includes the introduction of even more customization on the LiveAction scanner through new pre-defined scans, the full depth of the market on your mobile device with Level II quotes on the Power E*TRADE app, and a refreshed and modernized charting experience on Power E*TRADE web.

E*TRADE aims to enhance the financial independence of traders and investors through a powerful digital offering and professional guidance. To learn more about E*TRADE trading and investing platforms and tools, visit

For useful trading and investing insights from E*TRADE, follow the company on Twitter, @ETRADE.


The tools available on Power E*TRADE are not designed to yield variable results specific to your individual financial situation, risk tolerance, or investment goals, and none of the tools should be relied upon in any way to determine the suitability of an investment for you. Before buying or selling any investment, you should carefully consider your individual financial situation, investment objectives, risk tolerance, and liquidity needs, and consult licensed financial and tax professionals to determine for yourself whether the investment is suitable for you.

Options involve risk and are not suitable for all investors. For more information, please read the Characteristics and Risks of Standardized Options before you begin trading options. Because of the importance of tax considerations to all options transactions, the investor considering options should consult their tax advisor as to how taxes affect the outcome of each options strategy. Commissions and other costs may be a significant factor. An options investor may lose the entire amount of their investment in a relatively short period of time.

E*TRADE charges $0 commission for online US-listed stock, mutual fund, ETF, and options trades. Exclusions may apply and E*TRADE reserves the right to charge variable commission rates. The standard options contract fee is $0.65 per contract (or $0.50 per contract for customers who execute at least 30 stock, ETF, and options trades per quarter). The retail online $0 commission does not apply to Over-the-Counter (OTC) securities transactions, foreign stock transactions, large block transactions requiring special handling, futures or fixed income investments. Underlying mutual fund/ETF expenses apply. Service charges apply for trades placed through a broker ($25). Stock plan account transactions are subject to a separate commission schedule. Additional regulatory and exchange fees may apply. All fees and expenses as described in the prospectus still apply. For more information about pricing, visit

About E*TRADE from Morgan Stanley and Important Notices
E*TRADE from Morgan Stanley provides financial services to retail customers. Securities products and services offered by E*TRADE Securities LLC, Member SIPC. Investment advisory services offered by E*TRADE Capital Management, LLC, a Registered Investment Adviser. Commodity futures and options on futures products and services offered by E*TRADE Futures LLC, Member NFA. Banking products and services are offered by Morgan Stanley Private Bank, National Association, Member FDIC. All are separate but affiliated subsidiaries of Morgan Stanley. More information is available at

The information provided herein is for general informational purposes only and should not be considered investment advice. Past performance does not guarantee future results.

In Kiplinger's annual Best Online Brokers and Trading Platforms Review of ten firms across eight categories, issued August 26, 2022, and based on evaluation conducted from August 26, 2021 – August 26, 2022, E*TRADE earned an overall score of 87.3 out of 100. E*TRADE’s ratings for all category rankings include: Overall (#1), Commissions and Fees (#7), Investment Choices (#3), Mobile App (#1), Tools (#1), Research (#1), User Experience (#5), and Advisory Services (#3). Read the full "Best Online Brokers and Trading Platforms, 2022" survey. From Kiplinger's Personal Finance. © 2022 The Kiplinger Washington Editors. All rights reserved. Used under license obtained via compensation paid to Kiplinger.

E*TRADE from Morgan Stanley, E*TRADE, and the E*TRADE logo are trademarks or registered trademarks of E*TRADE from Morgan Stanley. ETFC-G

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Media Relations: Daniel Fay,