Hard Lessons Series

Hard Lessons: Rick Rieder

E5 • April 9, 2026
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Rick Rieder: The Market Doesn’t Care If You’re Right

E5 • April 9, 2026

BlackRock’s CIO of Global Fixed Income shares what he learned about investment sizing, liquidity and discipline by investing in breakthrough technologies and managing painful losses. He explains what drives long-term returns and why it’s critical to seek views outside the consensus.

Rick Rieder

I think this market has become much more of a gambling institution, and you see everybody lined up on one way and then, you know, being a contrarian and going against consensus has become much more, I think, profitable.

 

 

Narrator

From Morgan Stanley, this is Hard Lessons, where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out-of-consensus calls: one that was on the money and one that wasn't.

 

Today on the show Rick Rieder, BlackRock's Chief Investment Officer of Global Fixed Income, in conversation with Seth Carpenter, Morgan Stanley's Global Chief Economist and Head of Macro Research.

 

At BlackRock, Rieder helps oversee $2.7 trillion in assets under management across global bond and asset markets. He's an influential voice on interest rates, inflation, and market structure and chairman of BlackRock's firm-wide investment council.

 

 

Seth Carpenter

It actually has been a while since you and I sat down and talked together.

 

 

Rieder

Good to be here. Thanks for having me on it.

 

 

Carpenter

You've been at BlackRock now for seventeen years.

 

 

Rieder

Seventeen years.

 

 

Carpenter

Yeah, that's a long time.

 

 

Rieder

Hard to believe. It's hard to believe.

 

 

Carpenter

What's it been like, that journey at BlackRock?

 

 

Rieder

I remember in ‘09, like I had, I had a hedge fund and all my partners were discussing should we go to BlackRock or not? And, and I remember saying, uh, this place, you know, could be the epicenter of finance, but not thinking that the firm would grow to the scale it did. We were right before the acquisition of BGI and iShares and which has transformed part of the transformation of the ETF industry.

 

And to think about, you know, over $14 trillion in assets. And when I joined, we were a tiny fraction of that. And it's become like a pretty, pretty amazing place. So it's been, uh, it's been fun.

 

 

Carpenter

You did say epicenter, which I think is a useful word, because how many billions of dollars of assets under management. Did you think you'd be able to talk about trillions of dollars of assets under management?

 

 

Rieder

I chair the board of charter schools in Newark, New Jersey, and I did a talk about how much we managed. And I said, does anybody know how many zeros in trillions? And then somebody gave the answer, and I really didn't know. And I had to actually do, I actually had to think about it and say, oh, hold on. I gotta actually think about how many zeros. And it was actually a funny thing.

 

But when you think about, you know, the sheer scale of it and, you know, it is pretty extraordinary. You know, certainly in the portfolios I run we’re like maniacal about precision in each of them. So it doesn't feel, like, untenable.

 

It feels very manageable in terms of that scale.

 

 

Carpenter

Trillion dollars, trillions of dollars. That's a lot. Do you think the sheer size of it is part of the secret to success? What is it that's the secret?

 

 

Rieder

There, there are some benefits that come alongside of it in terms of the amount of flow we see across different asset classes, seeing thousands of situations. The odds statistically are just better that we can look at so many different things. And by the way, not that I make all the right decisions or many of them, but it is the ability to actually look and say, okay, that makes sense, and see relative value in places that you wouldn't even think. Like, being able to put the pieces together.

 

It gives you an ability to actually try and build the puzzle effectively.

 

 

Carpenter

So I'm gonna shift to try to draw wisdom out of you and dissect a little bit that process that you go through when you think about your career. There are places where you have been out-of-consensus, and it turned out you were right.

 

 

Rieder

Maybe I'll start with describing, like when you say the wisdom. I actually don't think, like I don't, I don't feel like I, I should be characterized as having wisdom because I don't, like, I think everything is like you have to do immense amounts of work. And I don't think there, for me at least, there's no innate, distinctive skill set.

 

I just think you try and put all the pieces together and then have conviction about it. And some people are like, you're in it, you have conviction, and then you double down. If people don't believe in it, you're not very good at that. I think, though, what I've been able to do is look at things like technology.

 

I am a huge fan geek in terms of technology. When a new technology comes out, I have to be the first in line. And every new technology that comes out, my wife laughs at me. I got to go to the store. I got to stand in line. I got to be with my peeps. And I got, I got to learn what this is. And I just love tech. And I never forgot when EV cars came out.

 

And there was this, you know, they're not going to, it's not going to work. The battery's too expensive. It can't compete. You have these huge players that are entrenched in gas-powered vehicles and like it can't it can't work. And I don't remember doing all the work and looking at that it wasn't really an auto business.

 

It was an energy business. So you think about, is it efficient? Can you create real scale around it? And I remember doing all the work. I can remember sitting in rooms, and I was the only dope in the room. And you start to think, by the way, there were times I'm, you know, I have no problem describing my conviction.

 

But I'll tell you, just getting in early on these things, I remember first driving when I was like, oh my God, it's fast, it's clean, it's quiet. I'm like, this is a better product. And I do it with, like, everything. The same thing when– I remember when the Mac first came out and I remember when the AirPod came out and like, this works and this is just distinctive, but to me it's like, okay.

 

And then you, then you understand what's the time of the market, what's the the size of the market? How can you bring costs down over time? What's your cash flow on the back side of it?

 

 

Carpenter

So there's a really disciplined, humble process that you just described. But there's also a bit of a lonely process being sort of all by yourself sometimes. And everybody else saying that maybe you're crazy. What do you do in those moments?

 

 

Rieder

So I would say 99% of the time, it's all about collaboration, team, because everybody tends to move with the consensus, myself included, most of the time, virtually all the time. And there are some people who are different, who maybe have your view that are also out-of-consensus. And you check yourself a lot with those people and you say, okay, what do we miss saying?

 

What do we have wrong? And then I like to read a lot of people with a different perspective and like, why do they think this makes no sense or what have you. So I tend to go with people that are aligned on the view, and then the people who aren't. Really try and study it and then try and get confident. But like I say, I've learned over time that we're not in the business of being right. We’re in the business of generating return for clients.

 

And what happens is the market perception can stay wrong longer. And I remember studying in school the efficient markets thesis. I actually think they should throw that out because that is so far from the truth. You know, I think markets are wrong a ton. But you got, you got to survive and you could be out of capital by the time the markets get it, get it in theory, right. So I try and stay in it. I'm not very good at doubling down when people go against me because, you know, your confidence goes. But I try and stay in what I have and then try and develop the thought deeper. And like this. This is going to work.

 

 

Carpenter

Oh, that's that's fascinating. It's funny. I think it was, uh, Keynes who was at least attributed for saying the market can stay irrational longer than you can stay liquid. Do you find it– and this is very self-serving as a sell-side analyst– but do you find it more helpful for you to read people who have sort of the same general view so you can corroborate what you're thinking, or is it more helpful to find people who disagree with you so you can pressure test and find out where you might be wrong?

 

 

Rieder

I would say the most sophisticated answer was to challenge yourself with the people of a different view, and I, I just don't as much as I should. You know, there are people who I respect and I trust and I like to look at, you know, whether they're right or wrong. I like to go or not. But a situation when you're very against consensus, and I try and read a lot about the people who are aligned on the view.

 

And the one thing you learn is that everybody tends to move together and then goes. And I think social media has has made this even more intense. Everybody moves in the same direction. And, you know, I found maybe just being old or doing this for a long time, there's a time when you see like everybody's moving and prices moved and then now like, okay, now it's done and now it's time to, to go the other way.

 

And I think this market has become much more of a gambling institution. And you see everybody lined up on one way. And then, you know, being a contrarian and going against consensus has become much more, I think, profitable. And particularly when the news flow is so intense, like it's been a pretty good trade. Market goes one way and you just fade it, then it goes the other way, you fade it and you realize you're staying on the line of a trend.

 

 

Carpenter

And I'd say, though, if basically the whole market is in one place, it is harder to make money that way because it's all already in the price. And so where are you going to be there?

 

 

Carpenter

There are probably some times where you have gone through, dotted your Is, crossed your Ts, and still ended up not having the trade work out. Maybe the consensus was right for a reason. When you think through those experiences where it hasn't panned out, what, what comes to mind?

 

 

Rieder

The ones where I didn't get it right come right to the fore and the, and it's, you know, because I think you learn much more from when you got things wrong. You tend to forget or hope that part of what you train for your whole life, you're going to get more right than wrong, hopefully. But I remember, like with bonds, the coupon, the maturity of something.

 

20 years ago, it was early in my career. I was right out of school and I figured I must be right on this and I could buy more. And it was an incredible lesson that, like, the world thinks I'm wrong. You got to get out or you've got to reduce your size to the point that it doesn't ruin, or one security ruin your whole career.

 

But that was lesson one that was like, you got to manage your risk, you got to manage your size. And then, you know, it's a small industry and everybody gets a sense you're in a bad spot. Not a good place to be. Not a good place. And it's a pretty vicious industry. Like when people think you're on the wrong side.

 

 

Carpenter

Sort of taste the blood in the water.

 

 

Rieder

Oh my God. And they can press you. But I'll remember Peloton. I was one of the original owners of it. I remember it was more personal and I got in. It was incredible. And I watched the technology and then Covid hit, which was a fortunate situation for it. And then the thing exploded to the upside. And then, you know, you get more bought into the ecosystem.

 

And it's one of those things like it's very hard when you think like you had the right perspective on it, and then all of a sudden it starts to go the other way. And there are a lot of people who say why it went the other way. Listen, I think there were a few things that I learned during that in terms of how do you manage cash flow?

 

You grow too fast. People say Covid, you know, maybe there's a little bit of that, but stop loss is a pretty healthy thing to do. And, you know, you hold the conviction. I really believe in this, that I have this theory that you believe three out of four times, you're right, you're right, you're right. And then, okay, time to move on.

 

But you know, this industry in one situation can hurt you in such an extreme way that I believe in this, particularly on the bond side. Diversify. Make sure you've got liquid assets. Get it right 60, 65% or 60% of the time in illiquid. If you get it right 70% of the time on the fixing. Like I really feel like doing it more times than not.

 

Just do it like a casino.

 

 

Carpenter

Law of large numbers.

 

 

Rieder

But in equities, and the reason why I remember the big ones were in equities is you can have explosive wins and losses, and those are the ones that you've got to be really thoughtful about. You know you got to cultivate the ones that you're winning on and the ones that you're wrong. Like make sure you just scale to the size that you can absorb.

 

 

Carpenter

Let me let me push you on that a little bit more. Because you did talk about the price trajectory for Peloton. And there was a time where it was exploding and you said you held on to it. So I manage a whole team of analysts. I'm an economist by training, and one of the things I try to teach my team is that if you're on the buy side, there's a term for getting the analytics exactly right, but getting the timing wrong.

 

It's called being wrong. Right?

 

 

Rieder

Right.

 

 

Carpenter

Right. So for you with the this Peloton trade, do you think it was that you were wrong or do you think it was it was just timing.

 

 

Rieder

I mean, I quite frankly thought the company could have reversed course, could have changed course. They didn't. And I think they were slow to change course. And I will say one thing that I've learned more than anything else, particularly with equities coming from a credit background, you look at cash flow, interest coverage, collateral, hard asset coverage, and you think about all the metrics.

 

And with companies, you know, you think about their business model, how they generate cash flow. But the one thing that I learned is the person running your company is a huge deal, not just the person, but the team that runs the company. Because invariably companies evolve, the industry evolves, technology evolves, and you got to pivot.

 

Some of the most successful companies, I mean, I would say most of them started as something very different. And then they pivoted to something and they got into, you know, a thick vein of opportunity. Whereas they probably started in something that was a good idea at the time, but then they had to change.

 

Now I spend more time with CEOs and like in getting a feel for it, do they know the numbers? Do they know the business? Are they good operators? And that to me is like the whole gig.

 

 

Carpenter

So getting into those levels of details, though, does it help you differentiate between possibly pivoting to seize opportunities that exist? That seems like a good thing. Another version of the world is somebody who can't stick with their core competencies, and they're always chasing the next shiny object.

 

What gives you the ability to sort of sift through the details to come up with that kind of distinction?

 

 

Rieder

So, you know, I would say a couple of things, particularly in technology, there are people who have the acuity to actually think about where's the world going? And then they adapt their business to that. And then there are people that, like you say, are all over the map. They're disorganized, they're trying to do too many things or catch the hot trend and they're behind it.

 

But I found there's some really unique people over time that I've studied who are just really good at finding, like, getting their companies positioned before the wave comes their way. There are some people are tips of the waves and, you know, they could talk at a high level, but it's the ones who are in the mess to understand, like what's going on and how do you adapt.

 

 

Carpenter

It sounds a little bit like some of what you were describing about your own process, where you said, I don't know if there's wisdom, I just try to get down to the details, build things up from the bottoms up, learn as much as possible. I think that skill set is actually pretty transferable across lots of different endeavors.

 

 

Rieder

I think, I'll tell you one thing I've just been terrible about my whole career, like reading. There's so much analysis and research and so many smart things to read that if we divide and conquer, you take this, you take this, that. I feel like that I got a read as much as I can and I don't know, I do these monthly calls and I feel like we have a great team and we brainstorm.

 

And then I got to get in a room, and I got to think through it myself. Hopefully I can just do it for me. But but my guess is I'm still going to use AI to help me think through it all, but just me being able to absorb more, faster.

 

 

Carpenter

Yeah, no. My strongly held forecast is that AI is going to serve all of that up to you, but you are still going to go through it yourself.

 

 

Rieder

I think, I think so, but the decision-making process should be more efficient because you just have to. And I found that as humans you can think on only so many planes. Like when I look at our portfolios and think about risk. If you can think multi dimensionally and think about what technology allows you to do for stress testing, scenario analysis, putting different pieces together. I think that is going to be hugely valuable.

 

 

Carpenter

Yeah. Help flag the areas where you really need to devote your attention and sort of leave the other things behind.

 

 

Rieder

I think so.

 

 

Carpenter

So when we talked about being out of consensus, you said comes to mind right away all of the times where you've made some mistakes and apparently you learn best right after having made a mistake? I always assumed when I was in elementary school and my mother would say that to me, it was to make me feel better and to sort of salvage my ego.

 

But apparently it's science. Curious to hear from you when you think back over all of your career, which of those lessons were the hardest lessons?

 

 

Rieder

I mean, you know, the financial crisis was, I think, one, two and three for me. And because I had started a hedge fund, because when you think about the financial assets, when everything correlates to one, we had some leverage on it. And then all of a sudden, like everything correlated to the downside.

 

 

Carpenter

And so, just to be clear, starting a hedge fund during the financial crisis.

 

 

Rieder

Or a few months before, which I thought was actually a good time because things were becoming volatile, interesting, etc., I didn't anticipate the cavalcade of events that happened after that. And we had a good business and things were going well. And then all of a sudden, like the world was disrupted in an incredibly, I think, surprising way, unexpected way in terms of where policy went, etc..

 

But I'll never forget the stress that that provided. There were some days I'd walk into the office and then we'd walk through a long causeway, and I remember I would walk in and say, this is going to be so hard, this is going to be so hard. And I try and pump myself up until I got to the door. It's like it's still hard, and I'll never forget that.

 

I mean, I'll just never forget that period. But I mean, like you say, it teaches you so much and how you think about it. And I will say to this day, thinking about liquidity, thinking about leverage, thinking about, you know, you can right tail risk. And, you know, people don't think you're ever going to hit that tail.

 

But the way I think about like, gosh, what if the incredibly unexpected happens is going to take me out? But like I said, I've had to fight my entire career to actually think through, okay, that's probably not going to happen again tomorrow. We got to be in a business of investing. We have to be in the business of generating return.

 

We got to the business of taking risk. And so you got to think about, okay, what's my escape hatch? How do I, how do I think about exit strategy in virtually every asset or every position, every portfolio construction you have. And if you know what your exit strategy is, you know what your escape hatch is.

 

It helps you in terms of planning and thinking through. Okay, I thought through this. Time to, time to execute plan B, but that being said, we're in the risk business. I have to say I like stress, not too much, but I like, you know, I think anybody who's been in the investing business like, you know, you got to enjoy stress.

 

Like I like it in the airport. You know, I don't have to get there 2.5 hours early. Like I think I thrive off of, like, you know, why would I waste time sitting in an airport? If you haven't missed a flight in your life, you're probably not taking enough risk.

 

 

Carpenter

There you go.

I think your point about the crisis, the maybe the extreme version of risk, seeing exactly just how wrong things can go, uh, it's often attributed, I guess, to Churchill. Uh, war plans are useless, but war planning is critical. And I sort of feel like that's every day.

 

 

Rieder

Totally. And, you know, you realize in the investment business, so much of what drives valuation is emotion. And markets go down five times faster than they go up. People tend to make money slowly and they lose it quickly. I mean, you watch that play out in certain commodities recently. I think you make money slowly and it's like going to then bam, and you're going to have that experience where all of a sudden there's a piece of news or something that came out.

 

And like your thesis, your structural positioning just got disrupted. Yeah, it's as much anticipating what people will think as much as it is I think that asset makes sense or not. It's like, well, how will people interpret that asset? Two months, three months hence. That is a little bit of psychology added to it, which I wasn't any good at in school.

 

But I've learned a little bit about in the investment side.

 

 

Carpenter

Well, Rick has been great. I really appreciate your time. Thank you, sir.

 

 

Rieder

Thanks for having me. It's interesting. Fun. Appreciate it.

 

Narrator

You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit MorganStanley.com/HardLessons.

Transcript

Rick Rieder

I think this market has become much more of a gambling institution, and you see everybody lined up on one way and then, you know, being a contrarian and going against consensus has become much more, I think, profitable.

 

 

Narrator

From Morgan Stanley, this is Hard Lessons, where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out-of-consensus calls: one that was on the money and one that wasn't.

 

Today on the show Rick Rieder, BlackRock's Chief Investment Officer of Global Fixed Income, in conversation with Seth Carpenter, Morgan Stanley's Global Chief Economist and Head of Macro Research.

 

At BlackRock, Rieder helps oversee $2.7 trillion in assets under management across global bond and asset markets. He's an influential voice on interest rates, inflation, and market structure and chairman of BlackRock's firm-wide investment council.

 

 

Seth Carpenter

It actually has been a while since you and I sat down and talked together.

 

 

Rieder

Good to be here. Thanks for having me on it.

 

 

Carpenter

You've been at BlackRock now for seventeen years.

 

 

Rieder

Seventeen years.

 

 

Carpenter

Yeah, that's a long time.

 

 

Rieder

Hard to believe. It's hard to believe.

 

 

Carpenter

What's it been like, that journey at BlackRock?

 

 

Rieder

I remember in ‘09, like I had, I had a hedge fund and all my partners were discussing should we go to BlackRock or not? And, and I remember saying, uh, this place, you know, could be the epicenter of finance, but not thinking that the firm would grow to the scale it did. We were right before the acquisition of BGI and iShares and which has transformed part of the transformation of the ETF industry.

 

And to think about, you know, over $14 trillion in assets. And when I joined, we were a tiny fraction of that. And it's become like a pretty, pretty amazing place. So it's been, uh, it's been fun.

 

 

Carpenter

You did say epicenter, which I think is a useful word, because how many billions of dollars of assets under management. Did you think you'd be able to talk about trillions of dollars of assets under management?

 

 

Rieder

I chair the board of charter schools in Newark, New Jersey, and I did a talk about how much we managed. And I said, does anybody know how many zeros in trillions? And then somebody gave the answer, and I really didn't know. And I had to actually do, I actually had to think about it and say, oh, hold on. I gotta actually think about how many zeros. And it was actually a funny thing.

 

But when you think about, you know, the sheer scale of it and, you know, it is pretty extraordinary. You know, certainly in the portfolios I run we’re like maniacal about precision in each of them. So it doesn't feel, like, untenable.

 

It feels very manageable in terms of that scale.

 

 

Carpenter

Trillion dollars, trillions of dollars. That's a lot. Do you think the sheer size of it is part of the secret to success? What is it that's the secret?

 

 

Rieder

There, there are some benefits that come alongside of it in terms of the amount of flow we see across different asset classes, seeing thousands of situations. The odds statistically are just better that we can look at so many different things. And by the way, not that I make all the right decisions or many of them, but it is the ability to actually look and say, okay, that makes sense, and see relative value in places that you wouldn't even think. Like, being able to put the pieces together.

 

It gives you an ability to actually try and build the puzzle effectively.

 

 

Carpenter

So I'm gonna shift to try to draw wisdom out of you and dissect a little bit that process that you go through when you think about your career. There are places where you have been out-of-consensus, and it turned out you were right.

 

 

Rieder

Maybe I'll start with describing, like when you say the wisdom. I actually don't think, like I don't, I don't feel like I, I should be characterized as having wisdom because I don't, like, I think everything is like you have to do immense amounts of work. And I don't think there, for me at least, there's no innate, distinctive skill set.

 

I just think you try and put all the pieces together and then have conviction about it. And some people are like, you're in it, you have conviction, and then you double down. If people don't believe in it, you're not very good at that. I think, though, what I've been able to do is look at things like technology.

 

I am a huge fan geek in terms of technology. When a new technology comes out, I have to be the first in line. And every new technology that comes out, my wife laughs at me. I got to go to the store. I got to stand in line. I got to be with my peeps. And I got, I got to learn what this is. And I just love tech. And I never forgot when EV cars came out.

 

And there was this, you know, they're not going to, it's not going to work. The battery's too expensive. It can't compete. You have these huge players that are entrenched in gas-powered vehicles and like it can't it can't work. And I don't remember doing all the work and looking at that it wasn't really an auto business.

 

It was an energy business. So you think about, is it efficient? Can you create real scale around it? And I remember doing all the work. I can remember sitting in rooms, and I was the only dope in the room. And you start to think, by the way, there were times I'm, you know, I have no problem describing my conviction.

 

But I'll tell you, just getting in early on these things, I remember first driving when I was like, oh my God, it's fast, it's clean, it's quiet. I'm like, this is a better product. And I do it with, like, everything. The same thing when– I remember when the Mac first came out and I remember when the AirPod came out and like, this works and this is just distinctive, but to me it's like, okay.

 

And then you, then you understand what's the time of the market, what's the the size of the market? How can you bring costs down over time? What's your cash flow on the back side of it?

 

 

Carpenter

So there's a really disciplined, humble process that you just described. But there's also a bit of a lonely process being sort of all by yourself sometimes. And everybody else saying that maybe you're crazy. What do you do in those moments?

 

 

Rieder

So I would say 99% of the time, it's all about collaboration, team, because everybody tends to move with the consensus, myself included, most of the time, virtually all the time. And there are some people who are different, who maybe have your view that are also out-of-consensus. And you check yourself a lot with those people and you say, okay, what do we miss saying?

 

What do we have wrong? And then I like to read a lot of people with a different perspective and like, why do they think this makes no sense or what have you. So I tend to go with people that are aligned on the view, and then the people who aren't. Really try and study it and then try and get confident. But like I say, I've learned over time that we're not in the business of being right. We’re in the business of generating return for clients.

 

And what happens is the market perception can stay wrong longer. And I remember studying in school the efficient markets thesis. I actually think they should throw that out because that is so far from the truth. You know, I think markets are wrong a ton. But you got, you got to survive and you could be out of capital by the time the markets get it, get it in theory, right. So I try and stay in it. I'm not very good at doubling down when people go against me because, you know, your confidence goes. But I try and stay in what I have and then try and develop the thought deeper. And like this. This is going to work.

 

 

Carpenter

Oh, that's that's fascinating. It's funny. I think it was, uh, Keynes who was at least attributed for saying the market can stay irrational longer than you can stay liquid. Do you find it– and this is very self-serving as a sell-side analyst– but do you find it more helpful for you to read people who have sort of the same general view so you can corroborate what you're thinking, or is it more helpful to find people who disagree with you so you can pressure test and find out where you might be wrong?

 

 

Rieder

I would say the most sophisticated answer was to challenge yourself with the people of a different view, and I, I just don't as much as I should. You know, there are people who I respect and I trust and I like to look at, you know, whether they're right or wrong. I like to go or not. But a situation when you're very against consensus, and I try and read a lot about the people who are aligned on the view.

 

And the one thing you learn is that everybody tends to move together and then goes. And I think social media has has made this even more intense. Everybody moves in the same direction. And, you know, I found maybe just being old or doing this for a long time, there's a time when you see like everybody's moving and prices moved and then now like, okay, now it's done and now it's time to, to go the other way.

 

And I think this market has become much more of a gambling institution. And you see everybody lined up on one way. And then, you know, being a contrarian and going against consensus has become much more, I think, profitable. And particularly when the news flow is so intense, like it's been a pretty good trade. Market goes one way and you just fade it, then it goes the other way, you fade it and you realize you're staying on the line of a trend.

 

 

Carpenter

And I'd say, though, if basically the whole market is in one place, it is harder to make money that way because it's all already in the price. And so where are you going to be there?

 

 

Carpenter

There are probably some times where you have gone through, dotted your Is, crossed your Ts, and still ended up not having the trade work out. Maybe the consensus was right for a reason. When you think through those experiences where it hasn't panned out, what, what comes to mind?

 

 

Rieder

The ones where I didn't get it right come right to the fore and the, and it's, you know, because I think you learn much more from when you got things wrong. You tend to forget or hope that part of what you train for your whole life, you're going to get more right than wrong, hopefully. But I remember, like with bonds, the coupon, the maturity of something.

 

20 years ago, it was early in my career. I was right out of school and I figured I must be right on this and I could buy more. And it was an incredible lesson that, like, the world thinks I'm wrong. You got to get out or you've got to reduce your size to the point that it doesn't ruin, or one security ruin your whole career.

 

But that was lesson one that was like, you got to manage your risk, you got to manage your size. And then, you know, it's a small industry and everybody gets a sense you're in a bad spot. Not a good place to be. Not a good place. And it's a pretty vicious industry. Like when people think you're on the wrong side.

 

 

Carpenter

Sort of taste the blood in the water.

 

 

Rieder

Oh my God. And they can press you. But I'll remember Peloton. I was one of the original owners of it. I remember it was more personal and I got in. It was incredible. And I watched the technology and then Covid hit, which was a fortunate situation for it. And then the thing exploded to the upside. And then, you know, you get more bought into the ecosystem.

 

And it's one of those things like it's very hard when you think like you had the right perspective on it, and then all of a sudden it starts to go the other way. And there are a lot of people who say why it went the other way. Listen, I think there were a few things that I learned during that in terms of how do you manage cash flow?

 

You grow too fast. People say Covid, you know, maybe there's a little bit of that, but stop loss is a pretty healthy thing to do. And, you know, you hold the conviction. I really believe in this, that I have this theory that you believe three out of four times, you're right, you're right, you're right. And then, okay, time to move on.

 

But you know, this industry in one situation can hurt you in such an extreme way that I believe in this, particularly on the bond side. Diversify. Make sure you've got liquid assets. Get it right 60, 65% or 60% of the time in illiquid. If you get it right 70% of the time on the fixing. Like I really feel like doing it more times than not.

 

Just do it like a casino.

 

 

Carpenter

Law of large numbers.

 

 

Rieder

But in equities, and the reason why I remember the big ones were in equities is you can have explosive wins and losses, and those are the ones that you've got to be really thoughtful about. You know you got to cultivate the ones that you're winning on and the ones that you're wrong. Like make sure you just scale to the size that you can absorb.

 

 

Carpenter

Let me let me push you on that a little bit more. Because you did talk about the price trajectory for Peloton. And there was a time where it was exploding and you said you held on to it. So I manage a whole team of analysts. I'm an economist by training, and one of the things I try to teach my team is that if you're on the buy side, there's a term for getting the analytics exactly right, but getting the timing wrong.

 

It's called being wrong. Right?

 

 

Rieder

Right.

 

 

Carpenter

Right. So for you with the this Peloton trade, do you think it was that you were wrong or do you think it was it was just timing.

 

 

Rieder

I mean, I quite frankly thought the company could have reversed course, could have changed course. They didn't. And I think they were slow to change course. And I will say one thing that I've learned more than anything else, particularly with equities coming from a credit background, you look at cash flow, interest coverage, collateral, hard asset coverage, and you think about all the metrics.

 

And with companies, you know, you think about their business model, how they generate cash flow. But the one thing that I learned is the person running your company is a huge deal, not just the person, but the team that runs the company. Because invariably companies evolve, the industry evolves, technology evolves, and you got to pivot.

 

Some of the most successful companies, I mean, I would say most of them started as something very different. And then they pivoted to something and they got into, you know, a thick vein of opportunity. Whereas they probably started in something that was a good idea at the time, but then they had to change.

 

Now I spend more time with CEOs and like in getting a feel for it, do they know the numbers? Do they know the business? Are they good operators? And that to me is like the whole gig.

 

 

Carpenter

So getting into those levels of details, though, does it help you differentiate between possibly pivoting to seize opportunities that exist? That seems like a good thing. Another version of the world is somebody who can't stick with their core competencies, and they're always chasing the next shiny object.

 

What gives you the ability to sort of sift through the details to come up with that kind of distinction?

 

 

Rieder

So, you know, I would say a couple of things, particularly in technology, there are people who have the acuity to actually think about where's the world going? And then they adapt their business to that. And then there are people that, like you say, are all over the map. They're disorganized, they're trying to do too many things or catch the hot trend and they're behind it.

 

But I found there's some really unique people over time that I've studied who are just really good at finding, like, getting their companies positioned before the wave comes their way. There are some people are tips of the waves and, you know, they could talk at a high level, but it's the ones who are in the mess to understand, like what's going on and how do you adapt.

 

 

Carpenter

It sounds a little bit like some of what you were describing about your own process, where you said, I don't know if there's wisdom, I just try to get down to the details, build things up from the bottoms up, learn as much as possible. I think that skill set is actually pretty transferable across lots of different endeavors.

 

 

Rieder

I think, I'll tell you one thing I've just been terrible about my whole career, like reading. There's so much analysis and research and so many smart things to read that if we divide and conquer, you take this, you take this, that. I feel like that I got a read as much as I can and I don't know, I do these monthly calls and I feel like we have a great team and we brainstorm.

 

And then I got to get in a room, and I got to think through it myself. Hopefully I can just do it for me. But but my guess is I'm still going to use AI to help me think through it all, but just me being able to absorb more, faster.

 

 

Carpenter

Yeah, no. My strongly held forecast is that AI is going to serve all of that up to you, but you are still going to go through it yourself.

 

 

Rieder

I think, I think so, but the decision-making process should be more efficient because you just have to. And I found that as humans you can think on only so many planes. Like when I look at our portfolios and think about risk. If you can think multi dimensionally and think about what technology allows you to do for stress testing, scenario analysis, putting different pieces together. I think that is going to be hugely valuable.

 

 

Carpenter

Yeah. Help flag the areas where you really need to devote your attention and sort of leave the other things behind.

 

 

Rieder

I think so.

 

 

Carpenter

So when we talked about being out of consensus, you said comes to mind right away all of the times where you've made some mistakes and apparently you learn best right after having made a mistake? I always assumed when I was in elementary school and my mother would say that to me, it was to make me feel better and to sort of salvage my ego.

 

But apparently it's science. Curious to hear from you when you think back over all of your career, which of those lessons were the hardest lessons?

 

 

Rieder

I mean, you know, the financial crisis was, I think, one, two and three for me. And because I had started a hedge fund, because when you think about the financial assets, when everything correlates to one, we had some leverage on it. And then all of a sudden, like everything correlated to the downside.

 

 

Carpenter

And so, just to be clear, starting a hedge fund during the financial crisis.

 

 

Rieder

Or a few months before, which I thought was actually a good time because things were becoming volatile, interesting, etc., I didn't anticipate the cavalcade of events that happened after that. And we had a good business and things were going well. And then all of a sudden, like the world was disrupted in an incredibly, I think, surprising way, unexpected way in terms of where policy went, etc..

 

But I'll never forget the stress that that provided. There were some days I'd walk into the office and then we'd walk through a long causeway, and I remember I would walk in and say, this is going to be so hard, this is going to be so hard. And I try and pump myself up until I got to the door. It's like it's still hard, and I'll never forget that.

 

I mean, I'll just never forget that period. But I mean, like you say, it teaches you so much and how you think about it. And I will say to this day, thinking about liquidity, thinking about leverage, thinking about, you know, you can right tail risk. And, you know, people don't think you're ever going to hit that tail.

 

But the way I think about like, gosh, what if the incredibly unexpected happens is going to take me out? But like I said, I've had to fight my entire career to actually think through, okay, that's probably not going to happen again tomorrow. We got to be in a business of investing. We have to be in the business of generating return.

 

We got to the business of taking risk. And so you got to think about, okay, what's my escape hatch? How do I, how do I think about exit strategy in virtually every asset or every position, every portfolio construction you have. And if you know what your exit strategy is, you know what your escape hatch is.

 

It helps you in terms of planning and thinking through. Okay, I thought through this. Time to, time to execute plan B, but that being said, we're in the risk business. I have to say I like stress, not too much, but I like, you know, I think anybody who's been in the investing business like, you know, you got to enjoy stress.

 

Like I like it in the airport. You know, I don't have to get there 2.5 hours early. Like I think I thrive off of, like, you know, why would I waste time sitting in an airport? If you haven't missed a flight in your life, you're probably not taking enough risk.

 

 

Carpenter

There you go.

I think your point about the crisis, the maybe the extreme version of risk, seeing exactly just how wrong things can go, uh, it's often attributed, I guess, to Churchill. Uh, war plans are useless, but war planning is critical. And I sort of feel like that's every day.

 

 

Rieder

Totally. And, you know, you realize in the investment business, so much of what drives valuation is emotion. And markets go down five times faster than they go up. People tend to make money slowly and they lose it quickly. I mean, you watch that play out in certain commodities recently. I think you make money slowly and it's like going to then bam, and you're going to have that experience where all of a sudden there's a piece of news or something that came out.

 

And like your thesis, your structural positioning just got disrupted. Yeah, it's as much anticipating what people will think as much as it is I think that asset makes sense or not. It's like, well, how will people interpret that asset? Two months, three months hence. That is a little bit of psychology added to it, which I wasn't any good at in school.

 

But I've learned a little bit about in the investment side.

 

 

Carpenter

Well, Rick has been great. I really appreciate your time. Thank you, sir.

 

 

Rieder

Thanks for having me. It's interesting. Fun. Appreciate it.

 

Narrator

You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit MorganStanley.com/HardLessons.

Hosted By
  •  Iliana Bouzali
    Seth Carpenter

Rick Rieder: Extended Audio Version

Hard Lessons

Transcript

Narrator: From Morgan Stanley, this is Hard Lessons… where iconic investors reveal the critical moments that have shaped who they are today.

You’ll hear about two out-of-consensus calls. One that was on the money and one… that wasn’t.

Rick Rieder: I think this market has become much more of a gambling institution. You see everybody lined up on one way and then, you know, being a contrarian and going against consensus has become much more, I think, profitable.

Narrator: Today on the show —  Rick Rieder — Chief Investment Officer of Global Fixed Income and Head of the Global Allocation Investment Team at BlackRock. 

He helps to oversee $2.7 trillion in assets across global bond and multi-asset markets. Rick is an influential voice on interest rates, inflation and market structure, and Chairman of BlackRock’s Firmwide Investment Council.

Rieder:  So much of what drives valuation is emotion. And markets go down five times faster than they go up. People tend to make money slowly and they lose it quickly.

(Ambience tape from The Campbell running under)

Narrator: He sat down with Seth Carpenter, Global Chief Economist and Head of Macro Research at Morgan Stanley.

Seth Carpenter: It actually has been a while since you and I sat down and talked together.

Rieder: Good to be here. Thanks for having me on it.

Narrator: They met at The Campbell, inside Grand Central Terminal.

Listen in to hear how Rick built early conviction in EV technology, the key qualities he looks for in a CEO, and how the 2008 crisis taught him that having an exit plan can matter more than being right.

 (Theme up and out)

Carpenter: You've been at BlackRock now for 17 years.

Rieder: 17 years, yeah.

Carpenter: That's a long time.

Rieder: Hard to believe. Hard to believe.

Carpenter: You started in 2009, which in some ways feels like a very different world than where we are now. What's it been like, that journey at BlackRock?

Rieder: So, first of all, I remember, uh, you know, coming out of '08, which was unbelievably stressful, the most stressful of my career, certainly, and I think a lot of people's career. And then I remember in ‘09, like I had started a hedge fund and all my partners were discussing should we go to BlackRock or not. And, and I remember saying, uh, this place, you know, it could be the epicenter of finance or is the epicenter of finance, uh, at the time, or one of them…but not thinking that the firm would grow to the scale it did. We were right before the acquisition of BGI and iShares, which has transformed part of the transformation of the ETF industry and to think about, you know, over 14 trillion in assets and when I joined, we were a tiny fraction of that and it's become like a pretty amazing place.

So it's been, uh, it's been fun and, you know and by the way, I found that like this industry is pretty funny about how every year, like there's finality and then we, we transition to something very different and you see that play out again.

Carpenter: There's always a lot of reinvention that's going on. Uh, you did say epicenter, which I think is a useful word because there’s always the discussion of how many billions of dollars of assets under management. Did you think you'd be able to talk about trillions of dollars of assets under management?

Rieder: No. In fact, uh, by the way, I did a, did an event at, um, I chair the board of our charter schools in Newark, New Jersey, and I did an event and I asked the question to people. I said, they talked about how much we manage, and I said, “does anybody know how many zeros in trillions?” And then somebody gave the answer and I really didn't know. And I had to actually do, I actually, I had to think about it and say, oh hold on. I gotta actually think about how many zeroes in, uh, it was actually a funny thing. But no, I mean, and when you think about…you know, the sheer scale of it and, uh, you know, certainly in the portfolios I run, we're like maniacal about precision in each of 'em. So it doesn't feel, like, untenable. It feels very manageable in terms of that scale.

Carpenter: Do you think the sheer size of it is part of the secret to success?

Rieder: You know, there are some benefits that come alongside of it in terms of the amount of flow we see across different asset classes, seeing thousands of situations. The odds statistically are just better.

Carpenter: Right, right.

Rieder: That you can look at so many different things and make then, and by the way, not that I make all the right decisions or many of them, but it is the ability to actually look and say: okay, that makes sense. And see relative value in places that you wouldn't even think, like why is Dollar, Yen trading here relative to where swaps are trading and like being able to put the pieces together. And think about regime and with the ability to actually look across different asset classes. I'm a very much bottoms up person, and if I can understand or try to understand, like this is happening here, and this happening in this region and this happening in this part of the cap stack and they’re raising equity for this. It gives you an ability to actually try and build the puzzle effectively.

Carpenter: Um, I wanna try to draw wisdom out of you and dissect a little bit that process that you go through with your team. So when you think about your career, are there places where you have been out of consensus and it turned out you were right?

Rieder: So maybe I'll start with describing, like when you say the wisdom — I actually don't think I should be characterized as having wisdom because you have to do immense amounts of work. For me at least, there's no innate, distinctive skillset.

I just think you try and put all the pieces together and then have conviction about it. You know, but I'll tell you, I'm not very good at, um, you know, some people are like, you are in it, you have conviction, and then you double down if people don't believe in it. I'm not very good at that. I think, though, what I've been able to do is look at things like technology. I am a huge fan, geek in terms of technology. And I'll never forget when EV cars came out and there was this, you know, they're not gonna, it's not gonna work, the battery's too expensive. It can't compete. You have these huge players that are entrenched in gas powered vehicles and like it can't, it can't work. And I remember doing all the work and looking at that it wasn't really an auto business, it was an energy business.

Carpenter: Mmm mmm.

Rieder: And actually, if you think about, you know, an energy business and you think about: is it efficient? Can you create real scale around it? And you get a sense of like, gosh, this thing could work. And it fits a whole lot of things in terms of where people are, whether it's environmental or it's that it's here, it's a more efficient engine in theory. But I, I remember on TV seeing people talk about, uh, my God, it's so ridiculous. And like everybody knows they're ridiculous and who, and there were people shorting 'em. You know, I, I have no problem describing my conviction, but there are times that I have to say that people thought I was so dumb that I just wouldn't even talk because I wouldn't want to describe it. But I stayed in it. I will say there were times that I said, you know, I gotta reduce, maybe I, maybe I don't have this right. But that was a really big one for me because it was, it was, you know, this pipe dream of this, of this thing. And you had —

Carpenter: like a transformative…

Rieder: Yeah.

Carpenter: …technology.

Rieder: And then it exploded higher, and then it's leveled off. And… But I'll tell you, just getting in early on these things and thinking through, and I, you know, a little bit I remember hearing about was Peter Lynch and how he, you know, he would try things. For me, it's huge. Like if I, I remember first driving one, I was like, oh my God, it's fast, it's clean, it's quiet. I'm like, this is a better product. And I do it with, with like everything, the same thing when, uh, I remember when the Mac first came out. And, I remember when the AirPod came out and like, this works and this is distinctive. But to me it’s like —

Carpenter: It just works better.

Rieder: Okay. And then you, then you understand what's the TAM of the market, what's the, the size of the market, how can you bring costs down over time? What's your cash flow on the backside of it?

Carpenter: So there's a really disciplined, humble process that you just described, but there's also a bit of a lonely process…

Rieder: Totally.

Carpenter:…being sort of, uh, all by yourself sometimes and everybody else saying that maybe you're crazy. What do you do in those moments when it feels a little bit lonely?

Rieder: So I would say 99% of the time it's all about collaboration and team. I actually think on those situations, it's actually not, because everybody tends to move with the consensus, myself included most of the time, virtually all the time. But you, then you just gotta stay in. There are some people who are different, who have maybe have your view, that are also outta consensus, and you check yourself a lot with those people.

Carpenter: Sure.

Rieder: And you say, okay, what are we missing? What do we have wrong? And then I, I like to read a lot of people with a different perspective and like why do they think this makes no sense or what have you? So I tend to go with people that are aligned on the view and then the people who aren't, really try and studied it, and then try and get confident. But like I say, I’ve learned over time that we're not in the business of being right. We're in the business of generating return for clients.

Carpenter: Mm-hmm.

Rieder: And what happens is, the market perception can stay wrong longer. And I remember studying as you did in school the efficient markets thesis. I actually think they should throw that out. Because that is so far from the truth. You know, I think markets are wrong a ton but you got, you gotta survive and you could be outta capital by the time the markets get it, get it in theory right. So anyway, I try and stay in it. I'm not very good at doubling down when people go against me, ‘cause, you know, your confidence goes. But I try and stay in what I have and then, you know, try and develop the thought deeper and like this, this is gonna work.

Carpenter: It's funny, I, I think it was, uh, Keynes who, who's at least attributed for saying, uh, the market can stay irrational longer than you could stay liquid. And, uh, that makes it super tricky. Do you find it more helpful for you to read people who have sort of the same general view so you can corroborate what you're thinking? Or is it more helpful to find people who disagree with you so you can pressure test and find out where you might be wrong?

Rieder: You know, a situation when you're very against consensus, you try and I try and read a lot about the people who are aligned on the view and you know, one thing you learn is everybody tends to move together and I think social media has, has made this even more intense.

Carpenter: I completely agree.

Rieder: Everybody moves in the same direction and, you know, I found maybe just from being old or doing this for a long time, there is a time when you see like everybody's moving and price has moved and then now like, okay, now it's, and now it's time to, to go the other way. And, I think this market has become much more of a gambling institution. And, uh, you see everybody lined up on one way and then, you know, being a contrarian and going against consensus has become much more, I think, profitable. And, um, particularly when the news flow is so intense. Like, it's been a pretty good trade. The market goes one way and uou just fade it, then it goes the other way, you fade it and you realize you're staying on the line of a trend.

Carpenter: Yeah, I, and I have to say though, if basically the whole market is in one place, it is harder to make money that way 'cause it's all already in the price. And so where are you gonna be there? But there are probably some times where you have gone through, done all the same thing, dotted your i's, crossed your t's, and still ended up not having the trade work out. Maybe the consensus was right for a reason. When you think through those experiences where it hasn't panned out, what, what comes to mind?

Rieder: The ones where I didn't get it right come right to the fore and the uh, and it's, you know, because I think you learn much more from when you got things wrong. You tend to forget or hope that part of what you train for your whole life, you're gonna get more right than wrong, hopefully. But I remember, I don't know, I could give you, I don't know how many, including like with bonds, the coupon, the maturity of something 20 years ago, in fact, including one where I studied, I was early in my career, I was right outta school and I figured I must be right on this. I kept buying more and it was an incredible lesson that, like, the world thinks I'm wrong. You gotta get out or you've gotta reduce your size, to the point that it doesn't ruin your, one security can ruin your whole career. But that was lesson one, that was like, you gotta manage your risk, you gotta manage your size and then, you know, it's a small industry and everybody gets a sense, you're in a bad spot? Not a good place to be. Not a good place. And it's a pretty vicious industry. Like when people think you're on the wrong side…

Carpenter: Sort of taste the blood in the water.

Rieder: Oh my God. And they can press you. And so, anyway, that was early on. But I'll remember also a technology one, where, uh, it was same thing. Like I knew the technology was good. It was, I remember Peloton.

Carpenter: Yeah.

Rieder: And, and like, I got in, I was one of the original owners of it. I remember it more personal, and I got in, it was incredible. And I watched the technology and then COVID hit, which was a fortunate situation for it. And then the thing exploded… the upside.

And then, you know, you get more bought into the ecosystem. And it's one of those things, like, it's very hard when you think like you had the right perspective on it, and then all of a sudden it starts to go the other way. And there are a lot of people who say why it went the other way. Listen, I think there were a few things that I learned during that in terms of how do you manage cash flow, you grow too fast. People said it was COVID, you know, maybe there's a little bit of that, but you know, stop loss is a pretty healthy thing to do. And you know, you hold your conviction. I really believe in this, that, uh, I have this theory that you believe three outta four times. You're right, you're right, you're right. And then, okay, time to move on. But you know, this industry, I mean, it is very much, um, one situation can hurt you in such an extreme way that I believe in this, particularly in, on the bond side, diversify, make sure you've got, and I believe in the odds. Like if, if we can get in liquid assets. Get it right 60, 65… 60% of the time, in illiquid get it right 70% of the time on the fixing. Like I really feel like doing it more times than not. Just do it like a casino. Tip the odds in your favor.

Carpenter: Yeah. Law of large numbers.

Rieder: Yeah. And just keep doing it that way versus making… but in equities, and the reason why, I remember the big ones were in equities, is you can have explosive wins and losses, and those are the ones that you gotta be really thoughtful about. You know, you gotta cultivate the ones that you're winning on and the ones that you're, you're wrong. Like, make sure you're, you're just scaled to the size that you can absorb.

Carpenter: Let me, let me push you on that a little bit more, because you did talk about the price trajectory for Peloton, and there was a time where it was exploding…

Rieder: Incredible.

Carpenter: …and you, you said you held onto it. So I, uh, I manage a whole team of analysts. I'm an economist by training, and one of the things I try to teach my team is that if you're on the buy side, there's a term for getting the analytics exactly right, but getting the timing wrong. It's called being wrong.

Rieder: Right, right, right.

Carpenter: Um, so for you with the, this Peloton trade, do you think it was that you were wrong or do you think it was, it was just timing?

Rieder: I mean, I quite frankly thought the company could have reversed course, could have changed course. They didn't, and I think they were slow to change course. And I, I will say one thing that I've learned more than anything else, particularly with equities, coming from a credit background… you look at cash flow, interest coverage, collateral, hard asset coverage, and you think about all the metrics. And with companies, you know, you think about their business model, how they generate cash flow. But the one thing that I learned is the person running your company is a huge deal. Not just the person, but the team that runs the company. Because invariably companies evolve, the industry evolves, technology evolves, and you gotta pivot.

Carpenter: Mm.

Rieder: And you… like some of the most successful companies, I mean, I would say most of them, started as something very different and then they pivoted to something and they got into, into a thick vein of opportunity. Whereas they probably started in something that was a good idea at the time, but then they had to change. And now I spend more time with CEOs and like, and getting a feel for: do they know the numbers? Do they know the business? Are they good operators? And, um, like that is, for equities particularly, that is, that to me is like the whole gig.

Carpenter: So getting into those levels of details though, does it help you differentiate between possibly pivoting to seize opportunities that exist? That seems like a good thing. Another version of the world is somebody who can't stick with their core competencies and they're always chasing the next shiny object. How, I mean… what gives you the ability to sort of sift through the details to come up with that kind of distinction?

Rieder: So, you know, I would say a couple of things. I would say particularly in technology, there are people who have the acuity to actually think about: where's the world going? And then they adapt their business to that. And then there are people that, like you say, are all over the map. They're disorganized and they're trying to do too many things or catch the hot trend and they're behind it. But I've found there's some really unique people over time that I've studied who are just really good at finding, like getting their companies positioned before the wave comes their way. Like there's some people that are tips of the waves and you know, they, they could talk at a high level, but it's the ones who are in the mess to, uh, to understand like, what's going on and how do you adapt?

Carpenter: Yeah. I mean it sounds a little bit like some of what you were describing about your own process where you said, uh, I don't know if there's wisdom. I just try to get down to the details, build things up from the bottoms up, learn as much as possible. Uh, I think that skillset is actually pretty transferable across lots of different endeavors.

Rieder: I'll tell you one thing I've just been terrible at my whole career. Like I've tried every year to think about: okay, we've gotta divide and conquer. Like reading, there's so much analysis and research and so many smart things to read… that if we divide and conquer, you take this, you take this, and I failed at it my whole career. That I feel like that I gotta read as much as I can. And I don't know, I do these monthly calls and I feel like we have a great team and we brainstorm, and then I gotta get in a room and I gotta think through it myself. And, you know, hopefully AI can just do it for me, but, uh, but my guess is I'm still gonna use AI to help me think through it all, but just me being able to absorb more faster.

Carpenter: Yeah. No, my, my strongly held forecast is that AI is gonna serve all of that up to you, but you are still going to go through everything and read it yourself. I think that’s probably right.

Rieder: I think so, but in theory though, the decision…I think it's more than theory, the decisionmaking process should be more efficient. Because you…

Carpenter: Absolutely.

Rieder: And I found that humans, you can think on only so many planes. Like when I look at our portfolios and think about risk. If you can think multi-dimensionally and think about what technology allows you to do — for stress testing, scenario analysis, putting different pieces together and so forth — that, that I think is gonna be hugely valuable.

Carpenter: Yeah. Help flag the areas where you really need to devote…

Rieder: I think so.

Carpenter: … your attention and sort of leave the other things behind.

Rieder: I think so.

Carpenter: Um, so when we talked about being outta consensus you said comes to mind right away all of the times where you've made some mistakes and apparently you learn best right after having made a mistake, and I always assumed when I was in elementary school and my mother would say that to me it was to make me feel better and to sort of salvage my ego. But apparently it's, uh, science. Uh, curious to hear from you when you think back over all of your career, which of those lessons were the hardest lessons?

Rieder: The financial crisis was I think one, two, and three for, for me, and, uh, because I started a hedge fund. Because when you think about the financial assets, when everything correlates to one, we had some leverage on it and then all of a sudden, like everything correlated to the downside.

Carpenter: So just to be clear, starting a hedge fund during the financial crisis?

Rieder: Yeah, yeah. A few months before, which I thought was actually a good time, ‘cause things were becoming volatile, interesting, et cetera. I didn't anticipate the cavalcade of events that happened after that, but then starting it, we had a good business and things were going well, and then all of a sudden, like the world was disrupted in an incredibly, I think, surprising way, unexpected way in terms of where policy went, et cetera. But I'll never forget the stress that that provided. I mean I, there, so there were some days I'd walk into the office and then we'd walk through a long causeway and I remember I would walk in and say, this is gonna be so hard. This is gonna be so hard. And I’d try and pump myself up ‘til I got to the door, and like, it's still hard. And I'll never forget that. I mean, I'll just never forget that period. But I mean, you know, like you say, it teaches you so much in how you think about it. And I will say to this day, thinking about liquidity, thinking about leverage, thinking about — you know, you can write, I find so many people in this industry write tail risk.

Carpenter: Mm.

Rieder: And you know, people don't think it's, you're ever gonna hit that tail. But the way I think about, like, gosh, what if the incredibly unexpected happens, is it gonna take me out.

Carpenter: Yeah.

Rieder: But I've had to fight my entire career to actually think through, okay, that's probably not gonna happen again tomorrow. We gotta be in the business of investing, we gotta be in the business of generating return. We gotta be in the business of taking risk. And so you gotta think about, okay, what's my escape hatch? How do I, how do I think about exit strategy? And virtually every asset or every position, every portfolio construction you have and that, like, that, that has been super helpful because you get blips like it. And if you know what your exit strategy is, you know what your escape hatch is. It helps you in terms of planning and thinking through: Okay…

Carpenter: No, that makes a lot of sense.

Rieder: … I thought through this. Time to, time to execute plan B. But that being said, we're in the risk business and you know, I have to say I like stress, not too much. But I like, uh, you know, I think everybody's been in the investing business, like, you know, you gotta enjoy stress. Like, I like getting to the airport. You know, I don't have to get there two and a half hours early. Like, and I think I thrive off of like, you know, why would I waste time sitting in an airport? If you haven't missed a flight in your life, you're probably not taking enough risks.

Carpenter: There you go. I think your point though about, um, the crisis. The… maybe the extreme version of risk, seeing exactly just how wrong things can go, uh, it's often attributed, I guess, to Churchill, uh: war plans are useless, but war planning is critical. And I sort of feel like that's every day.

Rieder: Totally. And you, you know, you realize in, in the investment business so much of what drives valuation is emotion. And markets go down five times faster than they go up. People tend to make money slowly and they lose it quickly. I mean you watch that play out in certain commodities recently. Like you make money slowly and it's going up and then then bam. And you're gonna have that experience where something… all of a sudden's a piece of news or something that came out and like your thesis, your structural positioning just got disrupted. It's as much anticipating what people will think. As much as it is: how will people interpret that asset two months, three months hence? That is a little bit of psychology added to it, which I wasn't any good at at school, but I've learned a little bit about in the investment side.

Carpenter: Sure. Um, I noticed several times you didn't just say: “I did this, I decided to do something.” You kept going back to the plural, you said “We”

Rieder: Yeah.

Carpenter: How important is that team part of it? How does that work with like the actual people on a day-to-today basis?

Rieder: You know, I, I, you know, I don't, I don't think anybody's ever asked me to talk through that and think about, like, I have a lot of people who have been with me… my, uh, co-CIO’s been with me for 34 years, which is pretty extraordinary.

Carpenter: That's a real strong statement.

Rieder: 34 years. And then I've brought a lot of people from when I was at the sell side to hedge fund, and so that's been, you know, creating that consistent fabric that we all… like, I know if I'm outta the office, or I know if you have to make a decision, like I know there's a cohesive thought process, but then we've melded that with a lot of young people that have come through. And you know, I've always been a believer in the way you hire is, you know, you bring people up organically and then you hire very, very specifically for a certain role at a senior level. But you build that sense of culture around if you're growing, training young people and we can, I can very much see the succession plan in front of me in terms of, gosh, there are so many people that I rely on that I look at, you know, we'll make a decision on, you know, we should add more mortgages or sell credit or what have you. And then I go to my team and say, okay, where should we do it, in what portfolios? And then they go to work and like, I don't know… I'm very, very lucky. And, you know, it makes it, it makes it fun. And particularly, you know, what I've learned in this, in this, uh, business, there's a lot of downs. And, you know, when we go through the downs and we said, you know, we, we were in this idea and, you know, was, was our strategy flawed? Was our implementation flawed? It's good to work through it.

Carpenter: It's good to know who's in the foxhole with you when things hit the fan.

Rieder: Oh my god. Oh my God, for sure.

Carpenter: You said you don't know how it happens. I think you actually described a bit how it happens, 'cause you came back to the culture of it.

Rieder: Yeah.

Carpenter: And I will say, I'm now not quite at five years at Morgan Stanley, but that's one of the things that Morgan Stanley really emphasizes, is the culture of the place. And I think when you start to do that, when you think about culture intentionally, it really starts to inform your hiring decisions. It starts to inform your promotion decisions. It starts to inform your training decisions, um, because there will be downtimes.

Rieder: Totally.

Carpenter: Uh, and if you still have a reason to come to work…

Rieder: Oh yeah,

Carpenter: ...it's the culture.

Rieder: You know, it's funny, when I was first interviewing for a job, I'll never forget, people would say, make sure you fit in with that culture or this culture. And I thought it was all garbage. Like I thought it was, you know, and I'll find my place. I'm a pretty gregarious person and I'll find my area, what have you. But then you realize there is distinct culture.

Carpenter: It’s a real thing.

Rieder: By the way, culture within cultures and it is a real thing and it, you know, it's how you run your whole franchise. That is, it's integral.

Carpenter: Excellent. Well, uh, Rick this has been great. I really appreciate your time.

Rieder: That’s awesome. Thanks for having me. It's interesting. Fun.

Narrator:  You’ve been listening to Hard Lessons, an original series from Morgan Stanley. To watch this episode, visit morgan stanley dot com slash hard lessons or visit YouTube and subscribe.

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Hard Lessons

Rick Rieder on Culture and Collaboration

Why keeping an open mind and staying flexible matters more than bold predictions.

More Episodes

Stan Druckenmiller reflects on moments that forced him to change course quickly and why investing...

Transcript

Stan Druckenmiller: I think contrarianism is overrated. I do like it when I have extreme conviction and no one else believes it. It gives me even more conviction.

 

Narrator: From Morgan Stanley, this is Hard Lessons… where iconic investors reveal the critical moments that have shaped who they are today.

 

Narrator: Today on the show—the legendary macro investor Stan Druckenmiller in conversation with Iliana Bouzali, Morgan Stanley's Global Head of Derivatives, Distribution and Structuring. Druckenmiller ran Duquesne Capital Management with roughly 30% annualized returns and no losing years from 1981 to 2010. He now leads the Duquesne Family Office, managing his own capital, and is a philanthropist championing education, medical research, and the fight against poverty.

 

Iliana Bouzali: Stan, thank you very much for doing this.

 

Druckenmiller: I'm thrilled to be here. I think the world of Morgan Stanley, so it's the least I can do.

 

Bouzali: That is, it’s a privilege for us to have you here. I've been privy to some of your equity trades over the past year or so, where it did feel you were early, and I'm curious if you can, maybe, take us through one or two and how they came together.

 

Druckenmiller: I'll pick one that might surprise you because it's not very sexy and it's not AI or anything, but I think it's a good example of our process at Duquesne. In the middle of last summer and toward the fall, the AI thing started to get, let me say, disturbingly heated and started at least to have some rhyme with what I went through in ‘99, 2000 and we were looking for other areas. The group brought in a company, Teva Pharmaceuticals. So Teva was this apparently, if you didn't know what was going on, a boring generic drug company out of Israel, selling at six times earnings. So, we met with the company—big transition going on. Richard Francis had come in who ran the same playbook at Sandoz. Very impressed with him—knew how to take low-hanging fruit in terms of operating efficiency. But, much more importantly, he was taking them from a generic drug company to a growth company by embracing biosimilars, replacing the generic drugs, which that's why they were six times earnings with biosimilars and even some, some actual drugs. The amazing thing is, the investor base were value investors, so they hated it. So, the stock sat there at six times earnings, while you could see this incredible management initiative going on. And, no one really believed him. And again, growth investors didn't want it because they hadn’t made the transition yet. Value investors didn't want it and were actually selling it because he was doing a growth strategy. So that was about six or seven months ago and the stock was $16. And today it's $32 and not much has happened. Other than he's proved biosimilars, they've come up with a drug that's not a generic. So it's re-rated from six times earnings to, I guess, 11.5 or 12 times earnings. So, it was a whole different set of circumstances but it encapsulates what we look at. If you look at today, you're not going to make any money. If you try and look ahead and what might change and how investors might perceive something ahead. This one happened a little more quicker than I thought, but that would be a recent name.

 

Bouzali: Fascinating. And very intriguing. I say it's intriguing because I think many people, maybe people not in the market, but certainly many people, when they think of Stan Druckenmiller, they think of a huge macro investor. And I have seen you dabble—more than dabble—really go into areas of the market, especially in equities, that are much more niche, such as healthcare or biotech. And my question is, do you have to be an expert, an analyst, someone that understands the whole pipeline of drugs to get that right?

 

Druckenmiller: Thank God the answer is an emphatic no. But I've got to have an expert at Duquesne who is, and trust his judgment, and then I've got to have a feel for how the market will embrace the change he's describing. But we did make a big move into biotech. I could sense that there was a potential leadership change just because of the phobia around AI. And, I knew because I've been on the board of Memorial Sloan-Kettering for 30 years, that probably the best use case out there of AI is biotech through drug discovery, diagnostics, monitoring everything. So, biotech had been on its butt for like four years. I also grew up with technical analysis and you could see the momentum changing. So, that was the theory behind biotech. But honestly, when the analysts start talking about genetic sequencing and gene editing and proteins, it's going right over Stan's head. But I get their level of enthusiasm. We have a very good biotech team. That's really important because I trust them, and when they're really enthusiastic, that's as important to me as the actual facts, because I'm not smart enough to understand a lot of the actual facts.

 

Bouzali: So you filter not just the data, but the people that work for you.

 

Druckenmiller: Yeah. My advantage is not IQ, it's trigger pulling. I admit it’s some kind of intelligence. But my mother-in-law says I'm an idiot savant. I wasn't in the top 10% of my class. A lot of people think I'm smarter than I am because I'm good at our business. But I have a very narrow form of intelligence that allows me to love and play this game.

 

Bouzali: I know many people who would love to get inside your head and understand your mental models. You spoke to us about your way of thinking, and I have a really honest, basic question: How much of it can be taught and how much of it is innate?

 

Druckenmiller: Look, I, I was given a gift. I don't know why I was given the gift, but I have this gift and it's for compounding money. Certainly part of is innate. You either have the skill set for this business or you don't. Having said that, I had a great mentor in Pittsburgh when I started out and I find it very common that great investors have incredible mentors. So to me, it's a necessary condition that you have sort of this innate skill set or gift, but it's almost a necessary condition on top of it that you have a mentor. I'm sure there's some people out there that that's not true of, but for me, it was a combination. I was very lucky to have two mentors. One, I basically learned all the kind of stuff we're talking about. And then Soros. It's funny, when I went there, I thought I would learn what makes the yen and the market go up and move. Immodestly, I learned I knew much more about that than he did. What I learned from him was sizing. It's not whether you're right or wrong, it's how much you make when you're right and how much you lose when you're wrong. And that was a, that was an invaluable lesson. So, you can have something innate, but if you don't have mentors and people to teach you, you're not going to maximize it as much as you do when you do have them.

 

Bouzali: Should we turn to markets?

 

Druckenmiller: Do we have to?

 

Bouzali: Oh, it seems to be almost obligatory with you.

 

Druckenmiller: Okay.

 

Bouzali: So, when it comes to markets, it seems to me you treat them less like forecasts and more like systems that kind of reveal themselves. So, let's pretend you don't have a hedge fund, and you come down from Mars and you have to start a portfolio from scratch. How do you anchor it at this moment in time? What do you buy first?

 

Druckenmiller: That's a hard question. Just a couple principles before I would start. It appears to me the U.S. economy is already strong, and it's going to get much stronger because we're looking at the Big Beautiful Bill, looking at a lot of stimulus. My guess is the Fed is certainly not going to hike and probably going to cut. So that's a backdrop. But against that backdrop, that would be wonderful if we were undervalued. We're not undervalued. We're toward the top of the valuation range, historically. What would be exciting about developing a hedge fund portfolio right now is the one thing I'm sure of—is there's massive disruption and massive change ahead. So actually, for the opportunity to set for the next 3 or 4 years, I'm really excited. Macro has been dead for 10 or 15 years. I don't think that's the case anymore. But if you know anything about me, I tend to change my mind every three weeks. But given the backdrop, we would probably be long, more an eclectic basket of equities. For until the fall of the last three years, our portfolio is very much AI driven. We still have drips and drabs of AI around, but it's not driving the engine anymore to some extent. We still have big positions in Japan and Korea. Some of them are AI. Some of them are not. We're bearish on the US dollar, mainly because sort of the top of the historic range in terms of purchasing power and foreigners are way, way overloaded in dollars. And I don't know whether it's like a sell America trade because it's more like if they don't buy American assets on a net basis because of the trade balance and because of the position, the dollar will go down on its own. And we think that is the most likely course here. And we own copper. It's not a genius trade. It's a big consensus trade. There's no supply coming on, meaningful supply very tight for the next eight years. And obviously you have a big add on from AI and data centers. We're not long on copper equities as much as we are, we just keep rolling the front end. We have some gold. That's mainly a geopolitical trade. It's not so much a monetary trade. And then because we're long all these risk assets I just mentioned, we're short bonds. I don't necessarily expect to make money short bonds. But I think we might make a lot if I'm right on the economy and it's a disinflationary growth, I'd probably break even, and I don't lose anything, but it allows me to hold the other assets I mentioned. If I'm wrong and the strong growth creates inflation—it wouldn't be that unusual if the Fed were to cut into a booming economy for inflation to take off, particularly with what's going on with commodities. So I'm open minded to that. But we create a matrix and the bonds are helpful in both ways.

 

Bouzali: The equity market has changed a lot over the past decade. And you have all these new types of capital, whether it's multi-strategy hedge funds, retail investors, systematic players, ETFs. How has that changed the time horizon that you feel you have edge versus, let's say, ten years ago? Are you more comfortable with the one-week, the one-month, the one-year trade? Or maybe it's not prescriptive. How do you think about that?

 

Druckenmiller: Most trades I put on, I think in terms of 18 months to three years, that's how long I think they're probably going to evolve. Not every trade. You know, some are a year, some are five years. But I will admit that I've put on a three-year trade that five days later I'm out of and I've reversed. But, if you're talking about how I conceptualize it, all this noise about how much the system in the market has changed, that has not changed what I just said at all. And, the violence that creates is more useful for entry points if it goes against what my belief over the given time frame is. So, I think it's a lot of noise that makes my life annoying, because I'd rather just have nice, calm markets that move in a direction. But also, it creates opportunities and you have to use the volatility as opposed to being abused by the volatility other than mentally, which I'm going to be. But I mean, you can't let yourself be a victim of volatility and you can take advantage of it. It's just hard mentally.

 

Bouzali: But you said, I'd rather have trending markets. Fair. Am I wrong in sometimes thinking you're more comfortable being contrarian? Or do you embrace the consensus more? How do you think about that?

 

Druckenmiller: I think contrarianism is overrated. Soros used to say the crowd's right 80% of the time. You just can't be caught in the other 20% because you can get your head handed to you. I get some intellectual satisfaction out of playing in the 20%, but as a concept, I think contrarianism is overrated. I do like it when I have extreme conviction and no one else believes it. It gives me even more conviction. I don't care if a trade is crowded, if I think the thesis is right and the trend is with me. I mean, for entry points I care, but I don't really care in terms of the investment. It doesn't bother me.

 

Bouzali: We had an investor zoom call in December 2022, and we were discussing macro, rates, dollar, US versus the rest of the world. And after we spoke a little bit, I asked you what you think on rates. And I will quote essentially verbatim what you said. You said I couldn't care less about rates—the only thing that matters is AI and Nvidia.

 

Druckenmiller: I don't remember that, but that's nice.

 

Bouzali: What was going on? How did you see it?

 

Druckenmiller: So, the Nvidia story is quite interesting and it's a perfect example of the process we spoke about earlier, where I rely on other people. So, I have some young superstars in my firm. And they had a network and they started really talking about AI. This was in early- to mid-‘22, and then I started noticing that the kids at Stanford were shifting from crypto, 50/50 crypto and 50/50 AI to more going to AI. And that's something we've always looked at in venture is where the kids are going. When we bought Palantir in ‘08, ‘09, it was because that was a cool company back then that all the kids wanted to go to. So, my partner had in people from his AI network in there in Palo Alto. They came in and explained AI. Most of it went over my head, but I knew that this was really big.

 

Bouzali: Why did you feel it was really big? It could have been a fad. You didn't feel this way for other fads.

 

Druckenmiller: Because I had total trust in my partner, and I thought I was grasping the enormity. It turns out I wasn't grasping the enormity because I didn't know about large language models, but I knew about all the other conventional stuff that was going on in AI. So, I said to my partner, what should I buy? He said Nvidia—that's the way to play AI. So just on this, about as much as you just heard, I bought a not-big position in Nvidia, but enough to get hurt on or to make some money on. And then about two weeks later, ChatGPT happened, which had not mentioned in our conversation. Well, even I understood, okay, the enormity of what that meant when I saw even the rudimentary things it was doing back then. So, then I doubled the position. And then one of the great services you and Morgan Stanley provide are these macro calls and, um, all the macro guys, including myself, luckily I hadn't talked yet, were espousing their views on the world—which are probably worth a nickel and a cup of coffee—and an analyst there who was from the tech world said, ‘You guys are in the trees and you're missing the forest. There's something much bigger than anything you're talking about, even for macro.’ And, he went on to amplify everything I had heard three weeks ago or four weeks ago about AI. But this time I had ChatGPT between that conversation and him. So, then I doubled my position again. And literally, I don't think I knew how to spell Nvidia three months before and when the stock took off, I knew through years of experience, when you have massive, massive change, investors just can't make themselves keep up with it. And it was funny because the person who knew ten times more than anybody at the table and probably 50 times more than me about AI, he sold his Nvidia shortly thereafter. But I knew that this stock would go up for at least 2 or 3 years and go up a lot. And I said publicly in an interview about five months later, as, I cannot possibly see myself selling Nvidia over the next 2 or 3 years because it had already gone from like 150 to 390. And this person couldn't believe I still owned it. And I basically said, not only do I own it, the way these things evolve, this stock can't not go up for at least three years. So then the stock goes to 800 and I violated everything I said in the interview. I couldn't stand success. I'd gone from 150 to 800. I was long term in it. I couldn't deal with it, and I sold it. And then it was 1,400 like five weeks later and I was sick. But, um, it's amazing how little I knew about Nvidia. I couldn't even tell you what the earnings were.

 

Bouzali: It's a sign of confidence, and it's because you're Stan Druckenmiller that you can be so blatantly honest about the way you think about these things, and I think it's very encouraging to portfolio managers that are coming up in the business, and they often feel like they need to be intellectually, very much on their game constantly. What I'm getting from this, the ability to filter, to manage, instead of being wedded to a spreadsheet is really unique and quite helpful. You said something, that you violated what you had said and sold at 800. Would you have done that 20 years ago? Is this a sign of a more mature way of trading now versus before?

 

Druckenmiller: Probably not. I'm not used to making six times for my money in an equity in two years, and I'm not Warren Buffett. I think I would have screwed it up 20 years ago when I was good too.

 

Bouzali: What are some things—if there are some things that you have unlearned over the past 20, 30 years or you had to unlearn?

 

Druckenmiller: I don't unlearn anything because scars are something I always keep in mind because they can help you out. But I will say through a bunch of circumstances that I won't repeat, I was promoted way too early. I was made an analyst when I was 23, and I was made sort of the head portfolio guy by the time I was 26 and I didn't go to business school, so I never learned all the fundamentals I needed to learn to, in terms of analysis. So, I relied heavily—and my mentor was really into it, and back then nobody was doing it—on technical analysis and I learned all the intricate details of it. Okay. I can unequivocally tell you that technical analysis is about 20% as effective today as it was then, because no one was using it. But when everybody is using it, it doesn't work anymore because you don't have a unique thing to act against. So, it's kind of sad because it's easy and you can be lazy. You don't have to work that hard. You just look at a chart instead of going into a 10Q and all this other stuff. But technical analysis is a problem. In the same vein, price versus heat news was huge for me for 20 or 30 years, and if you had great news and a stock wasn't responding to the news, 90% of the time the news was coming, that was bad. Unfortunately, around 2000, a lot of smart people started coming into our business. I was the only one in my class, I think, from Bowdoin, that went into the financial industry, because we'd been in a bear market for ten years. Well, then again, every wise guy learned what I'm just talking about, so it doesn't work anymore. So back then, the company reported horrible earnings, opened down in the aftermarket and then was up 10% the next day, almost guaranteed to be higher six months later. That's not true anymore because everybody else has learned that. So those would be the two big things. I haven't unlearned them, but I don't rely on them to the extent that I used to.

 

Bouzali: They've been loved to death, basically. Are there any other signals that have been elevated in importance then, conversely to signals that have been diminished?

 

Druckenmiller: Not really. There's no silver bullet. And I'm the great beneficiary of 40 years of scars and successes that I can go back on, and a lot of pattern recognition, because there's not much I haven't seen in this business. I'd say the biggest disappointment in my career has been, I think I have more wisdom, and I have more tools of the trade than I had in my 30s and 40s, and I was a much better portfolio manager then because back then I had courage. I would take bigger convicted positions. I'm trying to regain some of my nerve just because it's more fun.

 

Bouzali: So you're chickening out?

 

Druckenmiller: Oh for sure. I've been chickening out for a long time. I'm Mr. TACO, except it's not T, it's DACO. Druck Always Chickens Out.

 

Bouzali: In terms of other maybe experiences that you've had, or a chip on your shoulder? Do you have a chip on your shoulder that makes you better at this?

 

Druckenmiller: No, no, I just, um, grew up—my dad and my sisters played games with me all the time. I was just a really sore loser. I love games, but I really hate to lose, so I'm just very driven. It's a sickness. I don't know where it comes from, but I might as well channel it and make it productive instead of just a disease because it is a little bit unseemly. But it's who I am.

 

Bouzali: Embrace it. Finally, this show is called Hard Lessons. Can you look back in your life or career and maybe take us through something that you had to learn the hard way?

 

Druckenmiller: Let me just say, I have so many scars. You can't believe it. Everyone knows how I played the Nasdaq melt up in ‘99. Sold it perfectly in January and then bought the exact top. And someone says, what did you learn from that? I said nothing, I learned not to do that 20 years before, but I got emotional, which I fight every day. I would literally like throw up like once or twice a week, just from anxiety when I'd have a drawdown and so forth. And at some point in my career, I learned that you're going to continue to make mistakes, you're going to continue to get emotional, you're going to continue to have that happen from now and then. But you've got a gift. And just stop torturing yourself for like 48 hours or maybe longer over this because you've been doing this long enough and the record is there long enough that it's no longer like random accident, which I did not believe for like 15 years. So, the hard lessons have been like hundreds of mistakes, but that they're just a moment in time. And when you have these drawdowns and if there's money managers listening to this and you're good, it's easier said than done. Just get over it and move on.

 

Bouzali:So Stan Druckenmiller had imposter syndrome for 15 years?

 

Druckenmiller: Yes. Maybe longer.

 

Bouzali: Wow.

 

Druckenmiller: Maybe longer.

 

Bouzali: Incredible. As we're finishing. I want to say thank you for being here. I got to know you later in your career, and it's just been fascinating to see you think and trade—to see you in action. You've been very generous with your time, and on behalf of Morgan Stanley, thank you very much.

 

Druckenmiller: As I said in the beginning, I wouldn't do this for many. And I think the world of Morgan Stanley, so it was delightful to be here.

 

Bouzali: Thank you. Stan.

 

Druckenmiller: Thanks, Iliana.

 

Narrator:  You’ve been watching Hard Lessons, an original series from Morgan Stanley. For bonus content from Stan Druckenmiller and to listen to the extended audio version of this podcast, visit MorganStanley.com/HardLessons.

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Blackstone’s President & COO unpacks pivotal calls from Hilton turnaround to a dotcom era loss.

Transcript

Jon Gray: I remember going to see investors and distinctly one of our state pension funds in the meeting, telling them about one of the write downs. And I just remember that awful feeling leaving that meeting, going back to the airport and being like, wow, I cannot let this person down. This is not good.

 

Narrator: From Morgan Stanley, this is Hard Lessons where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out of consensus calls: one that was on the money and one that… wasn't. Today on the show. Jon Gray, president and chief operating officer of Blackstone with Dan Simkowitz, co-president of Morgan Stanley. Jon stepped into his current role in 2018, and since then, Blackstone's assets under management have nearly tripled to over $1.2 trillion.

 

Dan Simkowitz: Well, it's so, so good to have you here. It's fantastic. You know, I'd say 30 years ago our industry was so private, frankly so small. So, I think it's a little inspiring what you're doing around marketing for financial services. But you know, when we led the Blackstone IPO, you were $88 Billion of AUM. Now you're over $1 trillion. The organization is bigger and more complex. You've built both a world class client service organization, but at the core of it is just incredible investment, discipline and performance. And so Jon, we're going to talk about two out of consensus investment decisions. Set the scene for one of the winners.

 

Jon Gray: Always better to talk about the winners, although you learn more from the losers. Right around 2007 we bought Hilton Hotels. I led that investment. It was a $26 billion investment, and I was, um, excited because this was an obviously iconic company that owned some incredible real estate like the Waldorf, had a timeshare business and then had this unbelievable management franchise business: Hilton and Hampton Inn and DoubleTree, Conrad, Hilton Gardens, all of that. And it was at a time when the market was pretty frothy because it was before the financial crisis. You remember people were borrowing a lot to buy homes. They were borrowing a lot in leveraged lending in the corporate world. They were borrowing a lot in commercial real estate. Prices were elevated, and I thought we had found something—an operating business with some real estate inside that we could buy at a reasonable price. Now, we paid a big premium, 40% over the stock market at the time, and we bought the business $26 billion. We borrowed $20 billion. It was a different era.

 

Dan Simkowitz: How did that feel?

 

 

Jon Gray: Well, at the time, there was so much leverage in the system, it was…

 

Dan Simkowitz: But you had never borrowed $20 billion before?

 

Jon Gray: No. Well, except that we had bought EOP. We had bought the largest office business, and that was a $39 billion deal, and we had been on this run buying public companies, because at the time I was running real estate and we were able to buy the businesses on the screen much more cheaply than we could be when we were bidding for individual properties. And so we started scaling way up. But in this case, we took on a business with some volatility, hotels, and put a lot of leverage on it. And we took money from our private equity business and our real estate private equity business, $5.6 billion of equity, the largest investment we'd ever made at the time as a firm. And we bet on this. And we closed the deal in the fall of ‘07. Terrible timing. And by all accounts, I should not be sitting here with you, Dan. They should have carried me out. And it looked that way. Because if you recall, the financial markets really tighten up and the real economy goes down. And this business, Hilton loses 20% of its revenue and 40% of its cash flow. And we've leveraged it up a bunch. We write down the investment by 71%.

 

Dan Simkowitz: So you actually took the action to write it down.

 

Jon Gray: We took the action to write it down because it was clearly very impaired. And I remember going to see investors, and I remember distinctly one of our state pension funds in the meeting, telling them about one of the write downs. And the investor was almost physically ill, which is understandable, because he had a very large investment with us. And I just remember that awful feeling leaving that meeting, going back to the airport and being like, wow, I cannot let this person down. This is not good. And I think fortunately, maybe because of my core optimism, but also my belief in the underlying business, I didn't lose faith. We also had an amazing management team led by Chris Nassetta, who's still the CEO of Hilton. I'm still the chairman 18 years later, it's pretty amazing.

 

Dan Simkowitz: That's a rarity.

 

Jon Gray: A rarity, yes…We got through this. Now, how did we do it? We ended up putting in an extra $800 million to help deleverage the company and get some additional term on the debt. The management team did an amazing job. They kept growing the business, particularly outside the United States. And then ultimately the world started coming back. People started traveling again. The business was performing. We went public. A few years later, you guys were involved in that as well. We ended up, you know, splitting into three companies: a timeshare business and owned real estate business and a management franchise business. We sold some individual assets, and then we sold our stock, and we ended up making $14 billion—the most profitable real estate private equity deal of all time.

 

And the movie should not have been written. It should have looked completely different. And so it makes you think a lot. What are my takeaways as an investor? And and I would say the biggest ones are, 1) You got to stay calm.

 

Dan Simkowitz: Stay positive. You never give up.

 

Jon Gray: Never give up. That's what I say every Monday on on our BXTV. It's what I say to my daughters. But the most important thing on Hilton was that what I learned as an investor was maybe I spend too much time thinking about whether I should pay $99 or $101 and so forth, and maybe what matters more is sort of the neighborhood I'm investing in. The underlying tailwinds, in this case, global travel, the quality of the business, in that case, a capital light, fast growing franchise management business, as well as the quality of the management team. And if you can get those things right, even if you made a really poorly timed investment and paid a big premium, it can still turn out okay. And so when I think about today, we're investing into digital and energy infrastructure, or in India or in life sciences or areas where we have really high conviction. That to me comes from this experience, which was why did this turn out? Well, it should not have turned out well. And so, the lesson of let's try to find the right neighborhoods to deploy capital that has really stuck with me.

 

Dan Simkowitz: It's interesting because we're such great partners, our two firms, partly because in the last 15 years we got intensely dedicated on just helping clients allocate capital, but we needed to be bigger and a little different. So we bought Smith Barney, bought E-Trade, bought Eaton Vance, you know, all these, these acquisitions, but they're all around a neighborhood we loved.

 

Dan Simkowitz: Having a partner. So in your case, you had Chris, but presuming you also had your own team, you know, how important is that? Especially when it's really dark. How important was that?

 

Jon Gray: On a deal like Hilton? Super important. I would say having business colleagues who still believe in you. First of all, you guys have done an amazing job because also you've got a great culture and you have all these capabilities, both serving individual investors and obviously as an investment and commercial bank providing capital. And, and that ability to show up as a partner, even in the bad times, having people who still say, yeah, we've got to find the way out through this thicket, that's really important. And I would add a personal element to this. Having a wife and children and people you can go home to who still believe in you, even when the world doesn't, that matters. And I'll just give you a sense of how dark it felt. Um, in early ‘09, the company had an employee who had taken some documents from a competitor. The company had found out sent him back. Nevertheless, there was a federal investigation. There was a big article in the Wall Street Journal, and I was talking with Chris Nassetta, and I called him and it was March, yeah, it was probably March of ‘09. We'd written the investment way down. We had this investigation in the headlines, and I said, Chris, the good news is it cannot possibly get any worse. But the fact that I had him, I had my family, I had colleagues, and ultimately that this was a terrific business, that what we faced was cyclical, not secular in nature. That made a huge difference.

 

Dan Simkowitz: So now it's one of the greatest private equity deals of all time. But in the darkest days, it was hard. What's the one big, hard lesson coming out of Hilton?

 

Jon Gray: Well, I think the hard lesson was…You don't want to put that much leverage, even on a great business, because the key is you've got to be able to get to the other side. When you own a great business, great piece of real estate or infrastructure, ultimately it will, it'll compound or grow. And the problem is people get stopped out. In the trading world, it's margin debt. It could be leveraged lending in the corporate world or real estate debt. And if you have too much, put so much pressure, you may be forced to sell, dilute your ownership at exactly the wrong moment. So the good lesson was: focus on great businesses, great neighborhoods and stay calm. But the hard lesson is don't put yourself in such a precarious position that if the weather outside gets tough, you're at risk of losing things.

 

Dan Simkowitz: So this one worked out perfectly in the end.

 

Jon Gray: Yes.

 

Dan Simkowitz: EOP worked out great. These are ‘07 vintage deals right before the crash. Give us one that didn't work out so well.

 

Jon Gray: One of the toughest lessons for me happened in the late ‘90s during the dotcom boom. I joined Blackstone in ‘92. I did M&A in private equity for a year, a year and a half, and then I went into real estate after a crash. And basically for, I don't know, 6 or 7 years, I'm in real estate and things just keep going up and up because you were you had bought things very cheaply. Interest rates were reasonable. There wasn't too much building. And when you buy everything and it goes up, it doesn't really train you to be a great investor, right? It's the experience. It's these hard lessons that make all the difference. And sort of the top of that was in the late ‘90s, I was really focused on Northern California because you were seeing the innovation. We were moving on to the internet and so forth. And what happened was I bought a building on North First Street in San Jose, a nondescript two story, and these were really crummy assets. They were crossed between office buildings and warehouses. They weren't worth very much physically, and we paid a big price for them because they had a tenant paying a huge rent, and instead of buying it at a 7 or 8% yield, I was buying it at 11% or 12%. I thought this was amazing. What I failed to notice was the major tenant was Gobosh.com

 

Dan Simkowitz: What does Gobosh mean?

 

Jon Gray: Gobosh means go big or stay home dotcom.

 

Dan Simkowitz: Oh God.

 

 

Jon Gray: I'm sure that you know, this company, unfortunately didn't last very long. I should have stayed home, because by March of 2000, you know, the dotcom bubble blows and this tenant disappears. And, I should have recognized we were paying well over physical replacement cost. The quality here was poor, and the tenant didn't have much in the way of revenue. It had very few people in the space, and in my enthusiasm of what had come before it, I sort of lost sight of that. Now, we ended up getting a letter of credit. I think we got about a third of our money back, but it was really the first time I experienced financial loss in an investment. And I don't know, we lost $20 or $25 million, but it was embarrassing to tell your investors, to tell your colleagues and to look at it after the fact. It was like, oh my gosh, how stupid could I be? Why would I have paid that price for this? And there, it's a little bit of the danger of the mania of crowds, right? Where things were going so great that in that moment in time, we became disconnected from fundamental value.

 

Dan Simkowitz: And did someone come to you in that instance because you're not as senior as you were in ‘07 and say, you know, Jon, these are the lessons that have to happen and hang in there, or did you have to learn that yourself?

 

Jon Gray: I think that we all sort of talked about it. It was pretty clear after the dotcom bubble burst, it was pretty clear to look back and say, gosh, when companies are trading at hundreds of times revenue, they're not making any money, the business model isn't viable. This was way too speculative. And what's interesting is I know today there's a lot of are we in the same kind of environment? The only thing I would say is it feels very different to me. I mean, back then, as you know, Cisco, I think was the biggest company they traded at 130 times earnings. Nvidia, the biggest company today I think is less than 30 times earnings. And so, I don't think we're in that kind of time. Now, if this runs for five more years and people think trees grow to the skies, that's always a risk. But I think as an investor, again, when you go through those experiences, it reminds you to question yourself that the danger is sort of the winning hand thing, that you keep doubling down, you keep doubling down because it's working. But at some point, the prices move too far, the assumptions move too far, and just because something's worked for a long period of time doesn't mean that's going to continue.

 

Dan Simkowitz: Blackstone probably has great people joining all the time, but if they've joined since 2010, yeah, away from the Covid period, which is, you know, pretty V-shaped, they may not have experienced the same challenge that you did. How important is it to go through one of these drawdowns or real hard lessons?

 

Jon Gray: I think you learn so much more because when you have success, what it teaches you, you’re a genius, right? Like you buy something, it goes up, it doubles in value. Look how smart. You don't even think about it. It's when something goes wrong that you sit down and say, why did that happen? Like, what did I lose sight of in fundamental value? What did I miss about this business? Shouldn't I have known that? And you tend to really dwell on it and it makes you better. And then you begin to have pattern recognition. You begin then as you get more senior to say, oh, I've seen this before. And so the danger, of course, is when people get burned sometimes they have a hard time going back. Right. And so they bought an asset at 100. It now trades at 40. And they're like oh no no I'm still scared. But you're like wait, wait. The risk is much lower. And as you know, the psychology is people are more enthusiastic investing as the prices go up, is people perceive risk is lower. And one of the good things I think about the current environment is there's so much negativity. Everybody there's a bubble in private credit, there's a bubble in AI, there's a bubble in the stock market. In some ways, that sort of caution that lingers over everything is helpful to stop things from getting out of hand.

 

Dan Simkowitz: Jon, these are incredible investment perspectives. But if you think about your career, your adult life, what's the hardest situation or lesson that you've faced?

 

Jon Gray: Well, I would say certainly in my career, was what happened this summer. We lost an amazing colleague in Wesley LePatner. We had a horrific shooting at our building. Um, random act of violence. And, um, you know, to lose somebody who was an amazing professional, but an even better human being, mother, wife, daughter, great mentor to so many of our people. And then, you know, to have your people go through the trauma of one of these mass shootings, that was really hard because there's not really a playbook. It's not like an investment thing. Oh, here's what we're going to do. And the only thing you could do is sort of express your humanity. Try to give people support, mental health support. Do all sorts of things bringing people together and then honor Wesley's legacy, which I think is really important. So for me, that was that was the toughest moment, I would say, certainly in my career, because it went well beyond financial into the human. And, um, hopefully you never endure anything like that again.

 

Dan Simkowitz: That's very tough.

 

Jon Gray: But the really important thing, again, is to connect with people. And the the thing about our firm, I felt has always been special. It's always run like a small business. And we can emphasize over and over again the importance of delivering for our clients, the performance that we operate with integrity. But if you think about an investment organization or financial services company, at its core is the culture of the place, and that's what we're desperately trying to hold on to.

 

Dan Simkowitz: Jon, that was incredible. Amazing lessons. Thank you for the partnership. We really appreciate it. It was fun.

 

Jon Gray: Dan, it was great. Thank you, thank you, Morgan Stanley, great partnership as well. Thank you.

 

Narrator: You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit MorganStanley.com/Hard Lessons.

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