Rebuilding Europe’s Financial Competitiveness in the Age of AI

Apr 1, 2026

At Morgan Stanley’s European Financials Conference, executives discussed private credit scrutiny, AI adoption and how regulatory momentum and capital mobilization may reshape competitiveness.

Key Takeaways

  • European financial leaders see a structural competitiveness challenge—but growing momentum around scale, capital mobilization and reform to address it.
  • Executives pointed to regulatory shifts as a potential catalyst for freeing up capital, deepening markets and supporting long-term investment.
  • Private credit remains under scrutiny, with leaders emphasizing limited exposure, disciplined underwriting and the importance of aligning liquidity with underlying assets.
  • AI adoption has reached a new inflection point, with firms deploying agents to drive efficiency while laying the groundwork for future revenue growth.

European financial services leaders are navigating a moment of transition. After years defined by regulatory tightening and fragmented capital markets, executives at Morgan Stanley’s European Financials Conference pointed to early signs that the operating environment may be shifting. Across discussions, a common thread emerged: Europe’s competitiveness challenge is structural—but so are the opportunities to address it.

 

For European financial companies to close the gap with peers in the U.S. and Asia, one focal point was the role of scale and capital mobilization. Executives described growing momentum behind regulatory and policy efforts aimed at freeing up balance sheets, deepening capital markets and channeling long-term savings into productive investment.

 

“Industry leaders emphasized that scale—whether achieved organically or through consolidation—is becoming increasingly critical in a more volatile macro environment, enabling institutions to invest strategically, absorb shocks and compete more effectively over the long term,” said Jonathan Gold, Head of UK and Ireland Financial Institutions Group at Morgan Stanley Investment Banking.

HSBC CFO on the Importance of Scale

I’m Pam Kaur. Group CFO for HSBC. This is one of the best conferences I do in the year.

 

There were some really important discussions in terms of positioning of financial institutions, their scale and their ability to be able to navigate through challenging macroeconomic environment.

 

Both in terms of loss absorption capacity, but also ability to invest at scale on strategy, in areas that matter so that the competitive advantages that organizations have today can be maintained not just for a few years, but from a generational perspective.

 

As companies really look for scale, but importantly they look for better ways to service their customer base we continue to see consolidation and convergence across the financial services space.

 

In terms of M&A we've seen it with asset managers coming into the insurance space as they look to seek long-term liabilities against which they can manage private market assets.

 

We're seeing banks again converging with wealth management and indeed we're seeing insurance companies look to diversify their revenue and earnings base across areas such as asset and wealth management.

 

So we think we'll continue to see this through 2026 and 2027.

 

I'm Jonathan Gold Head of UK and Ireland Financial Institutions Group Morgan Stanley Investment Banking.

Transcript

I’m Pam Kaur. Group CFO for HSBC. This is one of the best conferences I do in the year.

 

There were some really important discussions in terms of positioning of financial institutions, their scale and their ability to be able to navigate through challenging macroeconomic environment.

 

Both in terms of loss absorption capacity, but also ability to invest at scale on strategy, in areas that matter so that the competitive advantages that organizations have today can be maintained not just for a few years, but from a generational perspective.

 

As companies really look for scale, but importantly they look for better ways to service their customer base we continue to see consolidation and convergence across the financial services space.

 

In terms of M&A we've seen it with asset managers coming into the insurance space as they look to seek long-term liabilities against which they can manage private market assets.

 

We're seeing banks again converging with wealth management and indeed we're seeing insurance companies look to diversify their revenue and earnings base across areas such as asset and wealth management.

 

So we think we'll continue to see this through 2026 and 2027.

 

I'm Jonathan Gold Head of UK and Ireland Financial Institutions Group Morgan Stanley Investment Banking.

Alongside these structural themes, speakers addressed two areas drawing heightened attention from investors: private credit and artificial intelligence. In private credit, executives acknowledged increased scrutiny across the sector, while underscoring the importance of selectivity, structure and disciplined exposure. In AI, conversations centered on a new inflection point, with firms moving to agentic deployment—using automation to drive efficiency, while laying the groundwork for future revenue opportunities.

 

Rebuilding Competitiveness Through Scale and Capital Mobilization

Years of regulatory complexity and rising capital requirements have imposed what several executives described as a “silent tax” on the local economy, weighing on investment capacity and contributing to Europe’s slower growth relative to global peers. Recent policy reports by former Italian Prime Minister Mario Draghi and former ASML CEO Peter Wennink underscore a growing consensus: regulatory fragmentation, capital constraints and slow decision making have weighed meaningfully on Europe’s investment and growth prospects. Against that backdrop, regulatory momentum is beginning to shift.

 

Executives expressed cautious optimism that Europe may move toward a more competitive and EU-aligned banking framework. Proposed reforms tied to the Savings and Investments Union (SIU), the successor to the Capital Markets Union, are central to that effort. If executed as intended, SIU could deepen capital markets and rebalance Europe’s heavy reliance on debt financing toward a healthier mix that includes equity and long-term investment capital.

 

The evolving policy environment could also reshape M&A dynamics across European financials, with consolidation viewed by many as constructive for growth. Executives highlighted opportunities ranging from smaller bolt-on acquisitions to larger, transformative combinations.

 

Finally, long-term savings emerged as an essential complement to regulatory efforts. Executives pointed to Europe’s underdeveloped pension systems as a structural barrier to competitiveness, limiting investments and the region’s ability to fund innovation. With trillions of euros sitting in low-yield bank deposits, the SIU aims to help channel household savings into productive investments through securitization reform, reduced fragmentation across Europe’s capital markets and improved investor participation.

 

“Success, according to company leaders, would be measured by tangible outcomes: deeper and more liquid markets, more IPOs, greater retail participation and pension systems capable of supporting long-term growth,” said Guillaume Gabaix, Co-Head of Financial Institutions Group at Morgan Stanley Investment Banking.

 

Private Credit: Exposure, Liquidity and Risk Considerations

Private credit featured prominently in discussions amid heightened market sensitivity, with investors increasingly focused on leverage, liquidity and transparency following years of rapid growth. Executives noted that private credit is facing intensified scrutiny across financial services, regardless of firms’ individual exposure levels or portfolio diversification. Recent concerns reflect pockets of excess rather than a systemic problem, many said. While underwriting standards have loosened in some areas, speakers emphasized that this is a credit issue—not an indictment of private credit as an asset class.

 

Against that backdrop, executives expressed particular confidence in European private credit, as it remains a smaller share of overall lending in Europe than in the U.S., where it plays a more central role in financing companies alongside banks. Participants noted that Europe has not experienced the same degree of capital oversupply seen in parts of the U.S. market, supporting more disciplined origination.

 

A recurring theme was that not all private credit is the same, and outcomes will increasingly depend on how funds are structured as much as what they own. Executives drew a clear distinction between traditional closed-end vehicles—designed to hold illiquid assets over time—and newer semiliquid or evergreen products that offer periodic liquidity while investing in assets that cannot be readily sold. That mismatch, they cautioned, can amplify stress during market dislocations. When liquidity pressures do arise, speakers emphasized that gating—used as intended—is a fiduciary safeguard, not a failure.

 

Looking ahead, the key risks to watch remain macro driven: a recession would lead to higher defaults across credit markets. Many emphasized that their own exposure to private credit is limited and carefully managed, reinforcing the importance of selectivity and risk discipline in the current environment.

 

AI Agents, Cost Efficiencies and Productivity Gains

One of the most common topics discussed at the conference was how executives are deploying AI to drive near-term efficiency and cost reductions, with early signs of revenue opportunities beginning to emerge. Leaders shared that firms are deploying agents that handle client interactions, automate workflows and operate alongside employees.

 

The most immediate impact is showing up in operational efficiencies, especially across technology and operations. Coding assistance has emerged as the most advanced use case, with executives citing potential cost reductions of 20% or more as development cycles shorten and output improves. Elsewhere, AI-powered tools are streamlining lending, risk and customer service—cutting documentation time, summarizing client interactions and improving response quality.

 

Revenue opportunities are beginning to surface as well, though executives emphasized these will scale more gradually. AI-driven personalization could improve customer experience, product customization and engagement. Still, firms were clear that much of today’s value is coming from productivity gains rather than topline growth.

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