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Liquidity Trends: Perspectives From Private Company Leaders

Discover how private company leaders are changing the way they think about equity awards and liquidity events.

There’s a change in the air when it comes to private company liquidity events. Although the trend towards staying private longer persists, late-stage companies are increasingly considering an exit strategy, with 39% saying they’re most likely to do a tender offer next, followed by 31% indicating IPO. Either way, timing matters—with 83% of companies agreeing that there are risks to delaying a liquidity event. This is especially true for companies with an IPO or M&A as their ultimate goal.

 

Beyond the impact of such a delay on attracting and retaining talent, most private companies face at least some pressure from employees and/or outside investors to hold a liquidity event. Moreover, some private companies feel there is an opportunity to improve readiness.

 

We explore these findings and more in the 2025 Liquidity Trends Report—a study and survey providing insight into the evolving private company liquidity landscape. Based on the survey responses of 150+ private company leaders, gain insight into the three key takeaways from this year’s study below. 

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Three Key Survey Findings:

  1. 1
    Equity Compensation Continues to Be a Competitive Differentiator; Liquidity Makes That Equity Meaningful

    A full 99% of survey respondents agree that providing liquidity options for employees helps attract and retain talent. At the same time, private company decision-makers recognize that it is important to provide both equity compensation and liquidity opportunities to meet employee needs. 

  2. 2
    Momentum and Demand for Liquidity Events Continues to Grow

    Equity compensation and business leaders understand the importance of offering liquidity opportunities to motivate and retain employees, and many are currently in the process of preparing for a liquidity event. Among those planning to capital raise, 56% plan to connect a liquidity event to it. 

  3. 3
    Opportunities Exist to Improve Private Company Readiness for Liquidity Events

    While tender offers remain a popular way to conduct a liquidity event, limited knowledge about alternative paths to liquidity may affect private company plans. Adding to the challenge, approximately 33% of private companies feel unprepared to conduct a liquidity event. . Opportunities exist to help companies close that gap by exploring best practices.

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