Hard Lessons Series

Hard Lessons: Jean Eric Salata

E6 • July 13, 2026
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Jean Eric Salata: Find the Comeback in the Setback

E6 • July 13, 2026

The EQT Group Chair joined Mo Assomull, Morgan Stanley Global Co-Head of Investment Banking, to discuss his journey from managing a small Asia fund to leading one of the world’s largest global private markets firms that today spans the U.S., Europe and Asia. He shared how seeing the world as an outsider gives him an advantage and the importance of finding the comeback after a setback.

Jean Eric Salata

People talk about the beginning of your firm and they look at where you've ended up and they say, “Wow, haven't they been so successful?” But there were so many times when it could have easily gone the other way.

 

Narrator

For Morgan Stanley, this is Hard Lessons, where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out-of-consensus calls, one that was on the money and one that wasn't. Today on the show, Jean Salata, in conversation with Assomull, Global Co-Head of Investment Banking at Morgan Stanley. In his nearly 40-year career, Salata has been a firsthand participant in the rise of Asian markets and globalization. He now chairs one of the world’s largest global private markets firms, which spans the US, Europe, and Asia, with $316 billion in assets under management.

 

Mo Assomull

Thanks for joining us. Lots to get through today.

 

Salata

Great to be here. Thanks for having me, Mo.

 

Assomull

You have had a great and interesting upbringing, from Chile to the US to Hong Kong. Hong Kong is my hometown as well. How has that impacted and shaped your perspectives on investing, on risk, and on opportunity?

 

Salata

I think the way that that's shaped my outlook is to really always be thinking about things from a slightly different perspective. I've always felt like a little bit of an outsider, I would say, not quite always fitting in, but maybe slightly different than everyone else, and that's given me a different outlook, different perspective, which has sometimes been a disadvantage.

 

Sometimes I think it's given me a broader perspective or a different perspective and has helped me in my investing career.

 

Assomull

You started out building a small private equity business within a larger organization, Barings Bank, of course, and then subsequently selling that business EQT. So you obviously are chairman now of one of the largest and publicly traded private equity firms. How has that shaped your career as well?

 

Salata

Yeah, it's been a really, amazing journey. When we started off, actually, we had only $25 million of assets under management, but in the midst of that, just when we were getting going, the Barings Bank actually went under.

 

Assomull

Right.

 

Salata

And that was really one of my first sort of setbacks or shocks in my private equity career was being part of an organization that was going through a pretty tumultuous period.

 

But in hindsight, this sort of mini crisis or crisis opened up opportunities for us to eventually spin our business out, which is what ended up happening when Barings was acquired by ING andthen we negotiated with ING to spin the Asia business out. And that's sort of a recurring theme in my career that when there's been these big dislocations or there's some of these setbacks and crises, there's always also been another door that's opened or that's created a new set of opportunities, provided you're able to survive the setbacks and navigate through the difficult periods that you're going through.

 

The business grew, it developed, and we went from being a much more focused business around a few geographies to being a much more dispersed business around multiple geographies. And then we got to the stage where we were a fairly established, large firm in Asia, and I started noticing some of the global firms changing the way they did business in our industry: moving from being just a single product, single fund focused partnership to being multi-product, larger, institutionalized businesses.

 

Assomull

Multi strategy….

 

Salata

Multi strategies…nd that's when, you know, we started to really institutionalize our business. We started to put in a lot more processes and changes to our leadership structure, o it wasn't so much centered around me as the founder and that really set us up for, ultimately, what we ended up doing was becoming a part of a much larger global platform.

 

Salata

You know, I was lucky enough to meet the folks at EQT, who had a very strong business in Europe and the US, but really didn't have much of a presence in Asia. So it was a perfect strategic fit, but it was also, importantly, a really good cultural fit, which is ultimately why the combination succeeded.

 

Assomull

So I'd love to understand some of your investment calls over the past couple of decades. Maybe you could start with one that was a particularly successful one before we get into the ones that are more challenging.

 

Salata

The one that comes to mind is is a for profit education company called Nord Anglia Education. And Nord Anglia Education is an operator of international schools around the world. Today it's actually the largest in the world, but at the time, which was around 2007, 2008, it was an industry that actually was on the radar of investors in the United States, but was not on the radar at all in Asia.

 

I had a very close friend of mine and who ended up being a partner in our firm, was working at a firm in the United States that was helping diligence a lot of private, for-profit education companies, for private equity firms. And I was talking about it and I was thinking, wow, for-profit education. And I remember even discussing with some of our investors at the time and they felt like, are you sure you can even invest in the education sector in Asia? Is it even allowed? What are the regulations? How do you generate profit?

 

And so we did a sort of a top down market mapping exercise of of education assets in Asia. And to our surprise, there were actually three pretty sizable for-profit education schools in China at the time, but they were owned by a UK-listed company. And so this is before the days of sort of cross-border investing being that, well, known or practiced in Asia.

 

We decided to take a trip to London. We met the company. We said to them, we're an Asian private equity firm, and we can actually help your business in our part of the world, which they found quite intriguing because they were having trouble penetrating the markets in Asia, and they felt that as a private company, with our backing, they could do a lot more.

 

And we took, at the time it was a business of six schools, bought it for something like 3 or $400 million at the time in total enterprise value, and over the last sort of 15 years, we've owned it in subsequent funds and vehicles, and we've taken it now to over 90 schools around the world. And we just recently transacted on the asset at over a 14 billion enterprise value.

So it's a…

 

Assomull

Reasonable return, I think.

Salata

Not a bad return. But, you know, looking at new sectors and how you can tackle deal constructs that are a little bit different, I think is a way to generate some alpha in our industry.

 

Assomull

What lessons did you take away from that initial investment as you thought about the success?

 

Salata

I think there are a number of key takeaways from this that we've try to replicate. I think number one, there was a very big consolidation opportunity in the industry. It is a very fragmented industry, most of these schools are individually owned around the world. So there's an M&A kind of roll-up opportunity, which I think is a, you know, a really good playbook for value creation that we've subsequently executed on in multiple different industries.

 

Secondly, we gained a very strong appreciation for businesses that have these kind of recurring revenue type business models: tuition in this case. In this case, it's prepaid; you get paid in advance–very favorable cash flow characteristics that enable you to utilize the cash in the business to make acquisitions or to invest in further growth. The other key takeaway from this business is that actually the business went through some very challenging periods.

 

We had, actually right after we bought the business was the financial crisis in 2008, which nearly took the whole business down. So we had to get through that. Then we had a very tough and challenging period during Covid as well, when people weren't going to school, but we invested in the technology platform, we e developed a really good online offering at the time, and I think that was also a key lesson for us was that the more you have control of a business, the more you can really drive value creation, the more that you can really be in control of your destiny, really, on the investment.

 

Assomull

Can we talk about an investment,perhaps, that didn't work out as well as you thought, and tell us what was the original thesis and why it didn't play out the way you thought it might?

 

Salata

Yeah, I think you learn a lot more from your setbacks and your failures and mistakes than you do from your successes. As I think back to the early stages of our business, when we were just getting started, we had a very strong China business that was growing and doing well, and we decided that the next phase for us was to start investing in India.

 

And, India was a relatively new private equity market at the time. You're talking about more than 20 years ago, in the early 2000s. And so we started investing in really a broad range of companies there. There were opportunities, but I would say that we were not being very systematic about it, and what ended up happening is that we made a lot of minority investments in a lot of different companies, in a lot of different industries, which mostly ended up not working out. And it was a real setback for us.

 

Assomull

Was there a moment during that early journey in India where you said, it's not working, we have to pivot? Was there a mindset shift or something that made you change?

 

Salata

Well, it started building as we started losing money on investments, which none of us like to do, and viscerally when you lose money, for me personally at least, it just bugs me. And of course, I had to go and tell our investors the bad news when we were losing investments. Our investors were asking, “why are you bothering going into other markets that you don't really understand?”

 

Salata

The easy thing to have done at that time would have been to say, you know what? This is too difficult. This market doesn't work for us, we don't know how to operate here. And we nearly got to that conclusion, but that's when we sat down and said, let's stop here and evaluate and figure out what's going wrong and how we fix it.

 

I mean, first we said, you know, do we have the right people or do we have the wrong team? And we actually came to a conclusion of the right people, but we were doing wrong…We had the wrong strategies, and  what we changed subsequently was, number one, we stopped making minority investments because we felt like it was very important to have control.

 

We had issues with governance, so we shifted from minority investments to control investments. The second thing we did is that instead of being opportunistic and investing across whatever deals we found in the market, we decided, let's analyze this top down. Let's look at the market, let's try to understand where the biggest growth is going to happen and where the best private equity type opportunities are going to exist, and where the most control deals are going to exist.

 

And we came to the conclusion that IT services, the technology sector, was the big sector for us to be focused on, and we basically exclusively focused on that one sector for, I would say, almost ten years. We also started really doubling down on professional management, avoiding founders, or promoters as they're called in India, and really working with professional CEOs that we would bring in, who were very aligned with us and driving value creation together.

 

And it did actually take, as I'd say, another two or three, maybe even four years before we made another investment, having to reorient ourselves and started to completely generate a whole new pipeline of opportunities based on this new outlook, this new strategy that we wanted to execute on, and sort of building our conviction. That strategy worked and we went from having, you know, the worst performance in our portfolio in India to having the best performance in our portfolio in India in our subsequent funds.

 

So the takeaway for me from that was, you know, it nearly put us out of business moving into a market where we didn't have our strategy right yet, but having refined it, we were able to then deliver great results, which ultimately ended up strengthening our business. And if I look back at, you know, what enabled us to do that, I think it really kind of boiled down to, first of all, just being very honest and open with ourselves that we weren't doing a good job and being able to have a transparent discussion around that.

 

And then secondly, I think it's this idea of kind of learning agility of, like, constantly trying to improve the way you do things and figuring out what you can do to make your business stronger rather than, you know, taking every setback as a sort of a negative experience to see how you can figure out what you can do better next time.

 

Assomull

I guess part of the lesson, for me at least, is: something's hard, rather than walk away from it. Pause. Reflect. Think about what needs to change, and then go back in if you have the conviction to see it through.

 

Salata

Yeah. And this is where your team members really come in. I mean, you can't…None of us can do this on our own. It's a tough situation to be in. A lot of these periods are coinciding with setbacks overall in the industry, or fundraising being challenging, or wondering whether you're going to raise another fund ever again or, you know, your team getting demoralized.

 

So people talk about the beginning of your firm and they look at where you've ended up and they say, “Wow, haven't they been so successful?” But there were so many times when it could have easily gone the other way. You know, where you're nearly thinking about giving up.

 

Assomull

How was it retaining the right people, making sure that those that were with you early stayed with you through it, especially the ones that were the strong performers and that they weren't swayed by “I'd like to do something different.”

 

Salata

That was always one of my biggest worries,nd to this day, it's probably the single thing I think the most about is the team and making sure the team is happy, healthy, strong, and developing well. On the one hand, you need to have the economics right. You need to have the ownership structure right. On top of that, though, there's this cultural element of it's a little bit self-selecting.

 

You're bringing people in that have good chemistry, that work together well, and that have a sort of a shared view of what they're trying to build together. We always had local decision-making in terms of how our investments were made. We were in Asia focused business. Some of our competitors were making decisions at the centralized level in the USA or in Europe, and kind of imposing those decisions down into the region that I think can be very frustrating for teams and demotivating.

 

So that's part of the way the business is set up. So I think it was a combination of these different aspects of how we built the business and the kinds of people in our organization, how we incentivized the team, and, you know, I'm happy to say that we ended up having one of the longest tenures of our team members in the whole industry in Asia.

 

Average partner in our firm has been with us 17, 18 years. I think if you get the people and culture right, the investment performance follows.

 

Assomull

You've said the word culture now many times, which is great. It's very much what we think about at Morgan Stanley as well. And so as the firm has grown, obviously now with EQT as well, some of those lessons from the early days around control, governance, focus, disparate versus a more deep down focus on certain businesses, that I assume carries through to toda as you go through your buyout, ICU, or some of the other, strategies that you pursue as well.

 

Salata

Yeah, absolutel, and we're constantly trying to refine everything we do all the time. This sort of, we call it the infinite mindset, you know, we talk about that a lot,this idea that the game's never over, just when you think you've won or you've done the best deal, or raised the biggest fund or have the best performance, or even the top quartile performance, you know,

 

you're only one fund away from that disappearing. We're in a very competitive industry. I've sort of always viewed myself and our business as a little bit of an underdog. I still have that underdog mindset, I would say. You know, we have these big global firms that were coming to Asia and setting up shop and, and…

 

Assomull

You were the incumbent.

 

Salata

We were the incumbent, but, you know, these new entrants were bigger players globally. They were smaller in Asia, but bigger globally. They had more resources. We were worried about what that meant for our, you know, the brand that they had and how do we compete against that. And so I think continuing to maintain that underdog, or we can call an entrepreneurial mindset, I think is really important and actually gets harder to do as you get bigger.

 

The tendency is, I think, to become more conservative and to start to do the middle of the road type of investing, which ultimately would give you middle of the road returns. And I think we need to always avoid that, while managing risk.

 

Assomull

I love that healthy paranoia equals an infinite mindset, something like that. That is a fantastic way to think about things.

 

Salata

Yeah. Yeah, I think that it's a good kind of model, even for life generally to, to constantly try to learn and stay curious. Part of that is having huge respect for your competitors. I think when you start feeling like you have all the answers and you don't respect your competitors, I think you can get into trouble.

 

We operate in industry with some fantastic firms who really are good at what they do. And I think one of the advantages, if you want to call it that, that we had is we were in a market, a kind of more of a frontier market in Asia, so we were able to sort of look at what was working and being done well in the US market by the big established firms that would succeeding and trying to bring that to Asia, but then adapting it to local conditions, which often involved slightly modifying it.

 

Particularly coming back to this point on culture, you know, the one size fits all approach, which is the kind of the more the US model of operating in a big homogenous market, that doesn't work in Asia. Every market is so different, and you need to really adapt to local market conditions. So sort of taking the best of what the global firms were doing at the time and adapting it to local conditions.

 

Assomull

What in Asia right now interests you?

 

Salata

I think the single biggest opportunity we see in the region today are Japanese buyouts. That market is growing. It's a market where we think there's a lot of excess return opportunities available to investors. It reminds us a lot of the sort of conglomerate days of the US in the 80s, where you had businesses that lack focus, that weren't executing to full potential.

 

We're seeing a lot of take private opportunities there. And I think generally there's a policy tailwind in Japan related to the corporate governance reforms that have been implemented by the Tokyo Stock Exchange, which you probably know well, because I know Morgan Stanley is very active in Japan. In fact, I think you have a local partner.

 

Assomull

We have our tie up with MUFG, which makes us the largest securities firm in Japan. So we share your passion for what Japan is becoming.

 

Salata

Yeah. And I think that partnership is super strategic because it's important for us as well. When we think about working with a financial advisor, the fact that you have that local capability is really critical because there's a lot of relationships that are very market specific there. But we have a very active pipeline that we've made a number of investments, We've announced some take privates recently. And so I think the opportunity there is going to continue to generate more and more deal flow for all of our industry actually.

 

Assomull

So let's go back to the theme of hard lessons again. Can you maybe share one other hard lesson that you've learned over the years, whether it's in your personal or in your career that perhaps made you stop, think, and reflect?

 

Salata

I think a general kind of thread that's run through my, both my business career and my personal life has been the setbacks that I've experienced, of which there have been many, nd I think most people have setbacks in their lives and in their careers. But even now, if you look at AI, you know, AI is potentially a very disruptive, very challenging, kind of scary, development in the world.

 

And so if you step back and put it into the context of, well, we've been through many changes as humanity before. We've seen technological change, disruption, war, Covid, and other sorts of, you know, calamities. But you're able to sort of navigate through these things. It requires constant iteration, constant thinking around different ways to think through these challenges.

 

But I do feel like it's important to look at some of these setbacks as a way to redefine the way you're going to move forward andto almost reinvent your business. And we've had to pivot our business many times. In fact, there's many times when it could have gone completely the other way, but we've been able to pivot the strategy or pivot the team's, focus in a way that ultimately ended up succeeding.

 

And I talked to my kids a lot about this as well,that when you have these setbacks, which are going to happen no matter what, the question is how you respond to them.

 

Assomull

I go back to what you said earlier, the infinite mindset. That's really fascinating, Jean, that was great. Thank you for joining us on this Hard lessons. I know all of us at Morgan Stanley will take a lot away from this, so I appreciate the time and I hope to see you soon, hopefully in Hong Kong.

 

Salata

Thank you so much Mo. I really enjoyed that, thanks very much. It was a great conversation.

 

Narrator

You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit morganstanley.com/hardlessons.

Transcript

Jean Eric Salata

People talk about the beginning of your firm and they look at where you've ended up and they say, “Wow, haven't they been so successful?” But there were so many times when it could have easily gone the other way.

 

Narrator

For Morgan Stanley, this is Hard Lessons, where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out-of-consensus calls, one that was on the money and one that wasn't. Today on the show, Jean Salata, in conversation with Assomull, Global Co-Head of Investment Banking at Morgan Stanley. In his nearly 40-year career, Salata has been a firsthand participant in the rise of Asian markets and globalization. He now chairs one of the world’s largest global private markets firms, which spans the US, Europe, and Asia, with $316 billion in assets under management.

 

Mo Assomull

Thanks for joining us. Lots to get through today.

 

Salata

Great to be here. Thanks for having me, Mo.

 

Assomull

You have had a great and interesting upbringing, from Chile to the US to Hong Kong. Hong Kong is my hometown as well. How has that impacted and shaped your perspectives on investing, on risk, and on opportunity?

 

Salata

I think the way that that's shaped my outlook is to really always be thinking about things from a slightly different perspective. I've always felt like a little bit of an outsider, I would say, not quite always fitting in, but maybe slightly different than everyone else, and that's given me a different outlook, different perspective, which has sometimes been a disadvantage.

 

Sometimes I think it's given me a broader perspective or a different perspective and has helped me in my investing career.

 

Assomull

You started out building a small private equity business within a larger organization, Barings Bank, of course, and then subsequently selling that business EQT. So you obviously are chairman now of one of the largest and publicly traded private equity firms. How has that shaped your career as well?

 

Salata

Yeah, it's been a really, amazing journey. When we started off, actually, we had only $25 million of assets under management, but in the midst of that, just when we were getting going, the Barings Bank actually went under.

 

Assomull

Right.

 

Salata

And that was really one of my first sort of setbacks or shocks in my private equity career was being part of an organization that was going through a pretty tumultuous period.

 

But in hindsight, this sort of mini crisis or crisis opened up opportunities for us to eventually spin our business out, which is what ended up happening when Barings was acquired by ING andthen we negotiated with ING to spin the Asia business out. And that's sort of a recurring theme in my career that when there's been these big dislocations or there's some of these setbacks and crises, there's always also been another door that's opened or that's created a new set of opportunities, provided you're able to survive the setbacks and navigate through the difficult periods that you're going through.

 

The business grew, it developed, and we went from being a much more focused business around a few geographies to being a much more dispersed business around multiple geographies. And then we got to the stage where we were a fairly established, large firm in Asia, and I started noticing some of the global firms changing the way they did business in our industry: moving from being just a single product, single fund focused partnership to being multi-product, larger, institutionalized businesses.

 

Assomull

Multi strategy….

 

Salata

Multi strategies…nd that's when, you know, we started to really institutionalize our business. We started to put in a lot more processes and changes to our leadership structure, o it wasn't so much centered around me as the founder and that really set us up for, ultimately, what we ended up doing was becoming a part of a much larger global platform.

 

Salata

You know, I was lucky enough to meet the folks at EQT, who had a very strong business in Europe and the US, but really didn't have much of a presence in Asia. So it was a perfect strategic fit, but it was also, importantly, a really good cultural fit, which is ultimately why the combination succeeded.

 

Assomull

So I'd love to understand some of your investment calls over the past couple of decades. Maybe you could start with one that was a particularly successful one before we get into the ones that are more challenging.

 

Salata

The one that comes to mind is is a for profit education company called Nord Anglia Education. And Nord Anglia Education is an operator of international schools around the world. Today it's actually the largest in the world, but at the time, which was around 2007, 2008, it was an industry that actually was on the radar of investors in the United States, but was not on the radar at all in Asia.

 

I had a very close friend of mine and who ended up being a partner in our firm, was working at a firm in the United States that was helping diligence a lot of private, for-profit education companies, for private equity firms. And I was talking about it and I was thinking, wow, for-profit education. And I remember even discussing with some of our investors at the time and they felt like, are you sure you can even invest in the education sector in Asia? Is it even allowed? What are the regulations? How do you generate profit?

 

And so we did a sort of a top down market mapping exercise of of education assets in Asia. And to our surprise, there were actually three pretty sizable for-profit education schools in China at the time, but they were owned by a UK-listed company. And so this is before the days of sort of cross-border investing being that, well, known or practiced in Asia.

 

We decided to take a trip to London. We met the company. We said to them, we're an Asian private equity firm, and we can actually help your business in our part of the world, which they found quite intriguing because they were having trouble penetrating the markets in Asia, and they felt that as a private company, with our backing, they could do a lot more.

 

And we took, at the time it was a business of six schools, bought it for something like 3 or $400 million at the time in total enterprise value, and over the last sort of 15 years, we've owned it in subsequent funds and vehicles, and we've taken it now to over 90 schools around the world. And we just recently transacted on the asset at over a 14 billion enterprise value.

So it's a…

 

Assomull

Reasonable return, I think.

Salata

Not a bad return. But, you know, looking at new sectors and how you can tackle deal constructs that are a little bit different, I think is a way to generate some alpha in our industry.

 

Assomull

What lessons did you take away from that initial investment as you thought about the success?

 

Salata

I think there are a number of key takeaways from this that we've try to replicate. I think number one, there was a very big consolidation opportunity in the industry. It is a very fragmented industry, most of these schools are individually owned around the world. So there's an M&A kind of roll-up opportunity, which I think is a, you know, a really good playbook for value creation that we've subsequently executed on in multiple different industries.

 

Secondly, we gained a very strong appreciation for businesses that have these kind of recurring revenue type business models: tuition in this case. In this case, it's prepaid; you get paid in advance–very favorable cash flow characteristics that enable you to utilize the cash in the business to make acquisitions or to invest in further growth. The other key takeaway from this business is that actually the business went through some very challenging periods.

 

We had, actually right after we bought the business was the financial crisis in 2008, which nearly took the whole business down. So we had to get through that. Then we had a very tough and challenging period during Covid as well, when people weren't going to school, but we invested in the technology platform, we e developed a really good online offering at the time, and I think that was also a key lesson for us was that the more you have control of a business, the more you can really drive value creation, the more that you can really be in control of your destiny, really, on the investment.

 

Assomull

Can we talk about an investment,perhaps, that didn't work out as well as you thought, and tell us what was the original thesis and why it didn't play out the way you thought it might?

 

Salata

Yeah, I think you learn a lot more from your setbacks and your failures and mistakes than you do from your successes. As I think back to the early stages of our business, when we were just getting started, we had a very strong China business that was growing and doing well, and we decided that the next phase for us was to start investing in India.

 

And, India was a relatively new private equity market at the time. You're talking about more than 20 years ago, in the early 2000s. And so we started investing in really a broad range of companies there. There were opportunities, but I would say that we were not being very systematic about it, and what ended up happening is that we made a lot of minority investments in a lot of different companies, in a lot of different industries, which mostly ended up not working out. And it was a real setback for us.

 

Assomull

Was there a moment during that early journey in India where you said, it's not working, we have to pivot? Was there a mindset shift or something that made you change?

 

Salata

Well, it started building as we started losing money on investments, which none of us like to do, and viscerally when you lose money, for me personally at least, it just bugs me. And of course, I had to go and tell our investors the bad news when we were losing investments. Our investors were asking, “why are you bothering going into other markets that you don't really understand?”

 

Salata

The easy thing to have done at that time would have been to say, you know what? This is too difficult. This market doesn't work for us, we don't know how to operate here. And we nearly got to that conclusion, but that's when we sat down and said, let's stop here and evaluate and figure out what's going wrong and how we fix it.

 

I mean, first we said, you know, do we have the right people or do we have the wrong team? And we actually came to a conclusion of the right people, but we were doing wrong…We had the wrong strategies, and  what we changed subsequently was, number one, we stopped making minority investments because we felt like it was very important to have control.

 

We had issues with governance, so we shifted from minority investments to control investments. The second thing we did is that instead of being opportunistic and investing across whatever deals we found in the market, we decided, let's analyze this top down. Let's look at the market, let's try to understand where the biggest growth is going to happen and where the best private equity type opportunities are going to exist, and where the most control deals are going to exist.

 

And we came to the conclusion that IT services, the technology sector, was the big sector for us to be focused on, and we basically exclusively focused on that one sector for, I would say, almost ten years. We also started really doubling down on professional management, avoiding founders, or promoters as they're called in India, and really working with professional CEOs that we would bring in, who were very aligned with us and driving value creation together.

 

And it did actually take, as I'd say, another two or three, maybe even four years before we made another investment, having to reorient ourselves and started to completely generate a whole new pipeline of opportunities based on this new outlook, this new strategy that we wanted to execute on, and sort of building our conviction. That strategy worked and we went from having, you know, the worst performance in our portfolio in India to having the best performance in our portfolio in India in our subsequent funds.

 

So the takeaway for me from that was, you know, it nearly put us out of business moving into a market where we didn't have our strategy right yet, but having refined it, we were able to then deliver great results, which ultimately ended up strengthening our business. And if I look back at, you know, what enabled us to do that, I think it really kind of boiled down to, first of all, just being very honest and open with ourselves that we weren't doing a good job and being able to have a transparent discussion around that.

 

And then secondly, I think it's this idea of kind of learning agility of, like, constantly trying to improve the way you do things and figuring out what you can do to make your business stronger rather than, you know, taking every setback as a sort of a negative experience to see how you can figure out what you can do better next time.

 

Assomull

I guess part of the lesson, for me at least, is: something's hard, rather than walk away from it. Pause. Reflect. Think about what needs to change, and then go back in if you have the conviction to see it through.

 

Salata

Yeah. And this is where your team members really come in. I mean, you can't…None of us can do this on our own. It's a tough situation to be in. A lot of these periods are coinciding with setbacks overall in the industry, or fundraising being challenging, or wondering whether you're going to raise another fund ever again or, you know, your team getting demoralized.

 

So people talk about the beginning of your firm and they look at where you've ended up and they say, “Wow, haven't they been so successful?” But there were so many times when it could have easily gone the other way. You know, where you're nearly thinking about giving up.

 

Assomull

How was it retaining the right people, making sure that those that were with you early stayed with you through it, especially the ones that were the strong performers and that they weren't swayed by “I'd like to do something different.”

 

Salata

That was always one of my biggest worries,nd to this day, it's probably the single thing I think the most about is the team and making sure the team is happy, healthy, strong, and developing well. On the one hand, you need to have the economics right. You need to have the ownership structure right. On top of that, though, there's this cultural element of it's a little bit self-selecting.

 

You're bringing people in that have good chemistry, that work together well, and that have a sort of a shared view of what they're trying to build together. We always had local decision-making in terms of how our investments were made. We were in Asia focused business. Some of our competitors were making decisions at the centralized level in the USA or in Europe, and kind of imposing those decisions down into the region that I think can be very frustrating for teams and demotivating.

 

So that's part of the way the business is set up. So I think it was a combination of these different aspects of how we built the business and the kinds of people in our organization, how we incentivized the team, and, you know, I'm happy to say that we ended up having one of the longest tenures of our team members in the whole industry in Asia.

 

Average partner in our firm has been with us 17, 18 years. I think if you get the people and culture right, the investment performance follows.

 

Assomull

You've said the word culture now many times, which is great. It's very much what we think about at Morgan Stanley as well. And so as the firm has grown, obviously now with EQT as well, some of those lessons from the early days around control, governance, focus, disparate versus a more deep down focus on certain businesses, that I assume carries through to toda as you go through your buyout, ICU, or some of the other, strategies that you pursue as well.

 

Salata

Yeah, absolutel, and we're constantly trying to refine everything we do all the time. This sort of, we call it the infinite mindset, you know, we talk about that a lot,this idea that the game's never over, just when you think you've won or you've done the best deal, or raised the biggest fund or have the best performance, or even the top quartile performance, you know,

 

you're only one fund away from that disappearing. We're in a very competitive industry. I've sort of always viewed myself and our business as a little bit of an underdog. I still have that underdog mindset, I would say. You know, we have these big global firms that were coming to Asia and setting up shop and, and…

 

Assomull

You were the incumbent.

 

Salata

We were the incumbent, but, you know, these new entrants were bigger players globally. They were smaller in Asia, but bigger globally. They had more resources. We were worried about what that meant for our, you know, the brand that they had and how do we compete against that. And so I think continuing to maintain that underdog, or we can call an entrepreneurial mindset, I think is really important and actually gets harder to do as you get bigger.

 

The tendency is, I think, to become more conservative and to start to do the middle of the road type of investing, which ultimately would give you middle of the road returns. And I think we need to always avoid that, while managing risk.

 

Assomull

I love that healthy paranoia equals an infinite mindset, something like that. That is a fantastic way to think about things.

 

Salata

Yeah. Yeah, I think that it's a good kind of model, even for life generally to, to constantly try to learn and stay curious. Part of that is having huge respect for your competitors. I think when you start feeling like you have all the answers and you don't respect your competitors, I think you can get into trouble.

 

We operate in industry with some fantastic firms who really are good at what they do. And I think one of the advantages, if you want to call it that, that we had is we were in a market, a kind of more of a frontier market in Asia, so we were able to sort of look at what was working and being done well in the US market by the big established firms that would succeeding and trying to bring that to Asia, but then adapting it to local conditions, which often involved slightly modifying it.

 

Particularly coming back to this point on culture, you know, the one size fits all approach, which is the kind of the more the US model of operating in a big homogenous market, that doesn't work in Asia. Every market is so different, and you need to really adapt to local market conditions. So sort of taking the best of what the global firms were doing at the time and adapting it to local conditions.

 

Assomull

What in Asia right now interests you?

 

Salata

I think the single biggest opportunity we see in the region today are Japanese buyouts. That market is growing. It's a market where we think there's a lot of excess return opportunities available to investors. It reminds us a lot of the sort of conglomerate days of the US in the 80s, where you had businesses that lack focus, that weren't executing to full potential.

 

We're seeing a lot of take private opportunities there. And I think generally there's a policy tailwind in Japan related to the corporate governance reforms that have been implemented by the Tokyo Stock Exchange, which you probably know well, because I know Morgan Stanley is very active in Japan. In fact, I think you have a local partner.

 

Assomull

We have our tie up with MUFG, which makes us the largest securities firm in Japan. So we share your passion for what Japan is becoming.

 

Salata

Yeah. And I think that partnership is super strategic because it's important for us as well. When we think about working with a financial advisor, the fact that you have that local capability is really critical because there's a lot of relationships that are very market specific there. But we have a very active pipeline that we've made a number of investments, We've announced some take privates recently. And so I think the opportunity there is going to continue to generate more and more deal flow for all of our industry actually.

 

Assomull

So let's go back to the theme of hard lessons again. Can you maybe share one other hard lesson that you've learned over the years, whether it's in your personal or in your career that perhaps made you stop, think, and reflect?

 

Salata

I think a general kind of thread that's run through my, both my business career and my personal life has been the setbacks that I've experienced, of which there have been many, nd I think most people have setbacks in their lives and in their careers. But even now, if you look at AI, you know, AI is potentially a very disruptive, very challenging, kind of scary, development in the world.

 

And so if you step back and put it into the context of, well, we've been through many changes as humanity before. We've seen technological change, disruption, war, Covid, and other sorts of, you know, calamities. But you're able to sort of navigate through these things. It requires constant iteration, constant thinking around different ways to think through these challenges.

 

But I do feel like it's important to look at some of these setbacks as a way to redefine the way you're going to move forward andto almost reinvent your business. And we've had to pivot our business many times. In fact, there's many times when it could have gone completely the other way, but we've been able to pivot the strategy or pivot the team's, focus in a way that ultimately ended up succeeding.

 

And I talked to my kids a lot about this as well,that when you have these setbacks, which are going to happen no matter what, the question is how you respond to them.

 

Assomull

I go back to what you said earlier, the infinite mindset. That's really fascinating, Jean, that was great. Thank you for joining us on this Hard lessons. I know all of us at Morgan Stanley will take a lot away from this, so I appreciate the time and I hope to see you soon, hopefully in Hong Kong.

 

Salata

Thank you so much Mo. I really enjoyed that, thanks very much. It was a great conversation.

 

Narrator

You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit morganstanley.com/hardlessons.

Hosted By
  • Mo Assumull
    Mo Assomull

Jean Eric Salata: Extended Audio Version

Hard Lessons

Transcript

NARRATOR: From Morgan Stanley, this is Hard Lessons… where iconic investors reveal the critical moments that have shaped who they are today.

 

You’ll hear about two out-of-consensus calls. One that was on the money and one… that wasn’t.

 

JEAN SALATA: The easy thing to have done at that time would've been to say, "You know what? This is too difficult. This market doesn't work for us. We don't know how to operate here."

 

NARRATOR:  Today on the show, Jean Salata, chair of EQT Group, with three hundred and sixteen billion dollars in assets under management.

 

SALATA: I've sort of always viewed myself and our business as a little bit of an underdog.

 

NARRATOR:  Jean founded Baring Private Equity Asia in 1997 and led the management buyout that established BPEA as an independent firm. In 2022, BPEA merged with EQT to create one of the world's largest global private markets firms, which today spans the US, Europe, and Asia.

 

SALATA: People talk about the beginning of your firm, and they look at where you've ended up, and they say, "Wow, haven't they been so successful?" but there were so many times when it could have easily gone the other way.

 

NARRATOR: He sat down with Mo Assomull, Global Co-Head of Investment Banking at Morgan Stanley. They met at The Campbell, inside Grand Central Terminal.

 

ASSOMULL: Thanks for joining us. Lots to get through today.

 

SALATA: Great to be here. Thanks for having me.

 

NARRATOR: Mo began by asking Jean about the arc of his career.

 

ASSOMULL: You started out building a small private equity business within a larger organization, Barings Bank of course. You obviously are chairman now of one of the largest publicly traded equity private equity firms. How has that shaped your career?

 

SALATA: Yeah, when we started off actually we had only twenty-five million dollars of assets under management. But in the midst of that just when we were getting going the Barings Bank actually went under and that was really one of my first sort of setbacks or shocks in my private equity career was being part of an organization that was going through a pretty tumultuous period. But in hindsight, and you know, as you're living through it you don't appreciate these things, but in hindsight, this sort of mini crisis or crisis opened up opportunities for for us to eventually spin our business out which is what ended up happening when Barings was acquired by ING and then we negotiated with ING to spin the Asia business out. And that's sort of been a recurring theme in my career, that when there's been these big dislocations or these some of these setbacks and crises there's always also been another door that's opened or that's created a, a new set of opportunities — provided you're able to survive the setbacks and navigate through the, the difficult periods that you're going through. Uh, the business grew, it developed. And we went from being a much more focused business around a few geographies to being a much more dispersed business around multiple geographies. And then we got to the stage where we were a fairly established large firm in Asia, and I started noticing some of the global firms changing the way they did business in our industry: moving from being just a single product, single fund-focused partnership to being multi-product, larger institutionalized businesses.

 

ASSOMULL: Multi-strategy…

 

SALATA: Multi-strategies, operating across geographies globally and, and, and also having just much more scale. And that's when, you know, we started to really institutionalize our business. We started to put in a lot more processes and changes to our leadership structure, so it wasn't so much centered around me as the founder and became much more of a distributed organization. And that really set us up for ultimately what we ended up doing was becoming part of a much larger global platform. And, you know, I was lucky enough to meet the folks at EQT who had a very strong business in Europe and the US, but really didn't have much of a presence in Asia. So it was a perfect strategic fit, but it was also, importantly, a really good cultural fit, which is ultimately why the combination succeeded.

 

ASSOMULL: That's great. So I'd love to understand some of your investment calls over the past couple of decades. Maybe you could start with one that was a particularly successful one before we get into the ones that are more challenging.

 

SALATA: Mm-hmm. The one that comes to mind is, is a for-profit education company called Nord Anglia Education. Nord Anglia Education is an operator of international schools around the world. Today, it's actually the largest in the world. But at the time, which was around 2007, 2008, it was an industry that actually was on the radar of investors in the United States but was not on the radar at all in Asia.

 

ASSOMULL: Right.

 

SALATA: And I had a very close friend working at a firm in the United States that was helping diligence a lot of private, for-profit education companies for private equity firms. And I was talking to him about it and I was thinking, "Wow, for-profit education?” And I remember even discussing with some of our investors at the time, and they felt like, "Are you sure you can even invest in the education sector in Asia? Is it even allowed? What are the regulations? How do you generate profit?" I started learning more about this, and we started looking and, you know, one of the things we always try to do at, at, at Baring Private Equity back in the day and still at EQT, is rather than wait for deals to come to us, is think about how we can find things that are not yet on the market, take-private opportunities or companies that are privately owned by families. And, and so we did a sort of a top-down market mapping exercise of, of education assets in Asia. Um, and to our surprise, there were actually three pretty sizable for-profit education schools in China at the time, but they were owned by a UK-listed company. This is before the days of sort of cross-border investing being that well-known or practiced in Asia. And so, we decided to take a trip to London. We, we met the company. We said to them, "We're an Asian private equity firm.” Uh, they'd been approached by European private equity. We said, "We, we're an Asian private equity firm. We can actually help your business in our part of the world," which they found quite intriguing because they were having trouble penetrating the markets in Asia, and they felt that as a private company with our backing, they could do a lot more. And we took, at the time it was a business with six schools, bought it for something at, like, three or four hundred million dollars at the time in total enterprise value. And over the last sort of 15 years, we've owned it in subsequent funds and vehicles, uh, and we've taken it now to over 90 schools around the world, and we just recently transacted on the asset at over 14 billion enterprise value.

 

ASSOMULL: That's a reasonable return I think.

 

SALATA: Yeah, not a bad return. Um, but, you know, looking at new sectors and how you can tackle deal constructs that are a little bit different, I think is, is a way to generate some alpha in our industry.

 

ASSOMULL: Great. What lessons did you take away from that initial investment as you thought about the success?

 

SALATA: I think number one, there was a very big consolidation opportunity in the industry. It was a very fragmented industry. Most of these schools are individually owned around the world. So there's a, there's an M&A kind of roll-up opportunity, which I think is a, uh, you know, a really good playbook for value-creation that we've subsequently executed on in multiple different industries. Secondly, we gained a very strong appreciation for businesses that have these kind of recurring revenue type business models, tuition in this case. In this case, it's prepaid. You get paid in advance, so it's. Um, very favorable cash flow characteristics that enable you to utilize the cash in the business to make acquisitions or to invest in further growth. I think the other key takeaway from this business is that actually the business went through some very challenging periods. We had, um, actually right after we bought the business was the GFC, the financial crisis in 2008, uh, which nearly took the whole business down. Uh, so we had to get through that. Then we had a very tough and challenging period during COVID as well, when people weren't going to school. Um, but we invested in a technology platform. We developed a really good online offering at the time. So I think just this idea of: whatever comes at you, figuring out the strategy to overcome it. If you have a good business, a good management team, how do you continue to, to build on that and, and, and overcome the, the business challenges? Which are kind of a natural part of most companies and most businesses.

 

And this is where I think the active ownership strategy of being a control investor, which I think Nord Anglia was probably one of the first buyouts that we'd done. And I think that was also a key lesson for us, was that the more you have control of a business, the more you really drive value creation, the more that you can really be in control of your destiny on the investment.

 

ASSOMULL: That's great. I wanted to ask you about the impact of AI maybe on Nord Anglia but also on other businesses. How has that changed the way you think about investments? Uh and, and again maybe picking on just education as a sector: would it be the same lessons today versus back then?

 

SALATA: Yeah. I think in, in education specifically, AI is a tailwind. Uh the way we're looking overall at AI is uh it's very sector specific and they're going to be — we're not going to be uniform. Uh even within sectors it's within subsectors and certain companies, there will be value creation as a result of AI; in others. there value destruction as a result of AI. So what we're really focused on now is making sure we have the right leadership team — making sure everybody has an AI strategy, and that we have the right leadership team to execute on that strategy with a sense of urgency. Because, um, if you don't move quickly here to take advantage of whatever AI offers to your particular company or your industry, then other either incumbents or, even worse, AI native players will be coming in to really disrupt your, your business.

 

ASSOMULL: Can we talk about an investment that didn't work out as well as you thought, what was the original thesis and why it didn't play out the way you thought it might?

 

SALATA: Yeah. As I think back to the early stages of our business when we were just getting started, we had a very strong China business that was growing and doing well, and we decided that the next phase for us was to start investing in India. And, uh, India was a relatively new private equity market at the time. Um, you're talking about more than twenty years ago when we were looking at this, in the early 2000s. And so we started investing in really a broad range of companies there. There were opportunities, um, but I would say that we were not being very systematic about it. And what ended up happening is that we made a lot of minority investments in a lot of different companies, in a lot of different industries, um, which mostly ended up not working out.

 

ASSOMULL: Right.

 

SALATA: And it was a real setback for us.

 

ASSOMULL: Was there a moment during that early journey in India where you said: “It's not working. We have to pivot”? Was there a mindset shift or something that made you change?

 

SALATA: Well, it started building as we started losing money on investments, which none of us like to do. And viscerally, when you lose money, for me personally at least, it just bugs me. Uh, and of course, I had to go and tell our investors the bad news when we were losing investments. Probably the low point was when, um, we had one of the portfolio company's, uh, founders try to come after us legally using the Indian legal system.

 

ASSOMULL: Mm.

 

SALATA: It was really a way to try to strong arm us, uh, in, in the kind of weak position that we held in the investment. And, the investors were asking, "Why are you bothering going into other markets that you don't really understand?" And so the easy thing to have done at that time would've been to say, "You know what? This is too difficult. This market doesn't work for us. We don't know how to operate here." Uh, nearly, nearly got to that conclusion.

 

ASSOMULL: Mm-hmm. Mm-hmm.

 

SALATA: But that's when we sat down and said, "Let's stop here and, and evaluate and figure out what's going wrong and how we fix it." First we said, you know, "Do we have the right people? Or do we have the wrong team?" We actually came to the conclusion we have the right people. Uh, but what we were doing wrong — we, we had the wrong strategy and, and what we changed subsequently was, number one, we stopped making minority investments, 'cause we felt like it was very important to have control. We had issues with governance. We had issues with management quality in the businesses and not being able to do anything about it. We had issues with not getting liquidity in our investments, being stuck as a minority investor. So we shifted from minority investments to control investments. The second thing we did is that, instead of being opportunistic and investing across whatever deals we found in the market, we decided: "Let's, let's analyze this top-down. Let's look at the market. Let's try to understand where the biggest growth is gonna happen and where the best private equity type opportunities are gonna exist and where the most control deals are gonna exist." And we came to the conclusion that IT services, the technology sector, was the big sector for us to be focused on. And we basically exclusively focused on that one sector for, I would say, almost ten years. We also started really doubling down on professional management, avoiding founders or promoters, as they're called in India, and really working with, kind of, professional CEOs that we would bring in who were very aligned with us, and driving value creation together. And it did actually take us, I'd say, another two or three, maybe even four years before we made another investment, uh, having to re-orientate ourselves and started to completely generate a whole new pipeline of opportunities based on this new outlook, this new strategy that we wanted to execute on, um, and sort of building our conviction. Uh, that strategy worked. And we went from having, you know, the worst performance in our portfolio in India to having the best performance in our portfolio in India in our subsequent funds. So the takeaway for me from that was, you know, it nearly put us out of business moving into a market where we didn't have our strategy right yet. But, having refined it, we were able to then deliver great results, which ultimately ended up strengthening our business. And if I look back at, you know, what enabled us to do that, I think it really kind of boiled down to, first of all, just being very honest and open with ourselves that we weren't doing a good job.

 

ASSOMULL: Mm-hmm.

 

SALATA: And being able to have a transparent discussion around that. And then secondly, I think it's this idea of, um, of kind of learning agility, of like constantly trying to improve the way you do things and figuring out what you can do to make your business stronger. Rather than, um, you know, taking every setback as a, um, as a, as a sort of a negative experience, see how you can figure out what you can do better next time.

 

ASSOMULL: I guess part of the lesson for me at least is uh something's hard rather than walk away from it, pause, reflect, think about what needs to change and then go back in, uh if you have the conviction to to see it through.

 

SALATA: Yeah and this is where your team members really come in. I mean, you can — none of us can do this on our own. It's a tough situation to be in. Um, and you know, a lot of these periods are coinciding with setbacks overall in the industry or fundraising being challenging or, um, you know, wondering whether you're gonna raise another fund ever again or, uh, you know, your team getting demoralized. So people see -- they talk about the beginning of your firm and they look at where you've ended up, and they say, "Wow, haven't they been so successful?" But what not everyone really appreciates is that, along the way, there were so many times when it could have easily gone the other way, where you nearly were thinking about giving up.

 

ASSOMULL: How was it retaining the right people, making sure that those that were with you early stayed with you through it, especially the ones that were the strong performers and that they weren't swayed by: “I'd like to do something different”?

 

SALATA: Yeah. That was always one of my biggest worries, and to this day it's probably the single thing I think the most about, is the team and, and making sure the team is happy, healthy, strong and developing well. On the one hand you need to have the economics right. You need to have the ownership structure right. On top of that, though, there's this cultural element of, it's a little bit self-selecting. You're, you're bringing people in that are, have good chemistry, that work together well.

 

ASSOMULL: Mm-hmm.

 

SALATA: And that have a, sort of a shared view of what they're trying to build together. And, and I think the way you run the business and how you think about how decisions are made, for example, um, we always had local decision-making in terms of how our investment decisions were made. We were an Asia-focused business. Some of our competitors were making decisions at the centralized level in the US, say, or in Europe, and, and kind of imposing those decisions down into the region. That I think can be very frustrating for teams and demotivating. So that's part of, sort of, the way the business is set up. So I, I think it was a combination of these different aspects of how we built the business and the kinds of people in our organization, how we incentivize the team. And, you know, I'm proud to say, we ended up having one of the longest tenures of our team members in the whole industry in Asia. The average partner in our firm has been with us 17, 18 years now.

 

I think if you get the people and culture right, the investment performance follows. Uh, of course, there's a lot of hard work involved. There's some luck involved as well. But I think that was one of the, um, the key lessons as we were building the business.

 

ASSOMULL: You've said the word culture now many times which is great. It's very much what we think about at Morgan Stanley as well. And so, as the firm has grown obviously now with EQT as well, some of those lessons from the early days around control, governance, um, focus disparate versus a more um deep down focus in certain businesses, that I assume carries through to today as you go through some of the other uh strategies that you pursue as well.

 

SALATA: Yeah, absolutely, and we're constantly trying to refine everything we do all the time. This sort of we call it the infinite mindset. We talk about that a lot, this idea that the game's never over. Just when you think you've won or you've done the best deal or raised the biggest fund or have the best performance, um, or even the top quartile performance, you know — you're only one fund away from that disappearing.

 

Uh, we're in a very competitive industry. Um, I've sort of always viewed myself and our business as a little bit of an underdog. Um, I still have that underdog mindset, I would say. Uh, you know, we have these big global firms that were coming to Asia and setting up shop, and, uh, uh, and I —

 

ASSOMULL: But you were the incumbent!

 

SALATA: We were the incumbent, but, you know, these new entrants were bigger players globally. They were smaller in Asia, but bigger globally. They had more resources. We, we were worried about what that meant for our, you know, the brand that they had and how do we compete against that. And so I think continuing to maintain that underdog or that entrepreneurial mindset I think is really important. And it gets harder to do as you get bigger. The, the tendency is, I think, to become more conservative and to start to do, um, the middle-of-the-road type of, uh, investing, which ultimately will give you middle-of-the-road returns. And I think we need to always avoid that, uh, while managing risk.

 

ASSOMULL: I love that: healthy paranoia equals an infinite mindset, something like that. That, that is a fantastic way to think about things.

 

SALATA: Yeah. Yeah, I think it's a good kind of model even for life generally to, uh, to constantly try to, um, learn and stay curious. Uh, part of that is having huge respect for your competitors. I think when you start feeling like you, you, you have all the answers and you, you don't respect your competitors, I think you can get into trouble. We operate in an industry with some fantastic firms who really, um, are good at what they do. And I think one of the advantages, if you wanna call it that, that we had is we were in a market, a kind of more of a frontier market in Asia. So we were able to sort of look at what was working and being done well in the US markets by the big established firms that were succeeding and, and trying to bring that to Asia, but then adapting it to local conditions, which often involved slightly modifying it. You know, the one-size-fits-all approach, which is the kind of the more the US model of, operating in a big homogenous market, that doesn't work in Asia. Every market is so different, and you need to really adapt to local market conditions. So sort of taking the best of what, um, the global firms were doing at the time and adapting it to local conditions.

 

ASSOMULL: Right. Um, what in Asia right now interests you?

 

SALATA: I think the single biggest opportunity we see in the region today are Japanese buyouts. That market is growing. It's, um, a market where we think there's a lot of excess return opportunities available to investors. Um, it reminds us a lot of the sort of conglomerate days of the US in the eighties, where you had businesses that lacked focus, that weren't executing to full potential. Uh, we're seeing, um, a lot of take-private opportunities there. Um, and I think generally there's a policy tailwind in Japan related to the corporate governance reforms that have been implemented by the Tokyo Stock Exchange, which you probably know well, because I know Morgan Stanley is very active in Japan.

 

ASSOMULL: We have our tie-up with MUFG which makes us the largest securities firm in Japan, so —

 

SALATA: Exactly.

 

ASSOMULL: We, we share your your passion for what what Japan is becoming

 

SALATA: Yeah. And I think that partnership is super strategic because it's important for us as well when we think about working with a, uh, financial advisor. The fact that you have that local capability is, you know, really critical 'cause there's a lot of relationships that are very market specific there. We have a very active pipeline there. We, we've made a number of investments. We've announced some take privates recently.

 

I think the, um, the opportunity is gonna continue to generate more and more deal flow for all of our industry, actually.

 

ASSOMULL: So let's go back to the theme of hard lessons again. Can you maybe share one other hard lesson that you've learned over the years, whether it's in your personal or in your career that perhaps made you stop, think and reflect?

 

SALATA: I think a general kind of thread that's run through my — both my business career and my personal life has been the setbacks that I've experienced, of which there have been many, and I think most people have setbacks in, in their lives and in their careers. And I talk to my kids a lot about this as well, that when you have these setbacks, which are gonna happen no matter what, um, the question is how you respond to them. Even now, you look at AI, you know, AI is potentially a very disruptive, very challenging, um, kinda scary, uh, development in the world. And so, if you step back and put it into the context of, well, we've been through many changes as humanity before. We've seen technological change, disruption, war, COVID, and other sorts of, um, you know, calamities and, um... But you're able to sorta navigate through these things. Uh, it requires constant iteration, constant thinking around different ways to, to think through these, um, these challenges. But I do feel like, um, it's, it's important to, uh, to look at some of these setbacks also as, as a, as a way to, to redefine the way you're gonna move forward and to almost, um, reinvent your business. We've had to pivot our business many times. In fact, there's many times when it could have gone completely the other way, but we've been able to pivot the strategy or pivot the, um, the, the team's, uh, focus, uh, in a way that ultimately ended up succeeding.

 

ASSOMULL: I go back to what you said earlier: the infinite mindset. And it's really fascinating. Jean, it was great to see you. Thank you for joining us and I look forward to seeing you soon hopefully in Hong Kong

 

SALATA: Likewise. Really enjoyed it. Thanks so much.



NARRATOR:  You’ve been listening to Hard Lessons, an original series from Morgan Stanley.

 

To watch this episode, head to YouTube or visit morgan stanley dot com slash hard lessons.

 

(Theme up and out)

After the Conversation

In these bonus clips, Jean Eric Salata shares his takes on the state of the private equity industry and how AI is impacting investments.

Hard Lessons

Mo Assomull

I wanted to ask you about the impact of AI. How has that changed the way you think about investments?

 

Jean Salata

It's very sector-specific, and they're going to be we're not going to be uniform. Even within sectors, it's within subsectors. And certain companies there will be value creation as a result of AI and others that will be value destruction as a result of AI. So what we're really focused on now is making sure we have the right leadership team, making sure everybody has an AI strategy, and that we have the right leadership team to execute on that strategy with a sense of urgency.

 

Because if you don't move quickly here to take advantage of whatever AI offers to your particular company or your industry, then other—either incumbents or even worse, AI native players—will be coming in to really disrupt your business. Probably the single most interesting AI opportunity we see today at EQT is in the AI infrastructure stack, and particularly in data centers and in the power grid.

 

So we have a very big infrastructure business at EQT, we own over 90 data centers, and we're seeing just tremendous growth in that business. And although there's talk of an AI bubble and overinvestment, I just don't see that. I feel like the demand is very real. And there's a real supply constraint here on what's required to deliver the compute that AI is going to deliver for companies and for people around the world.

 

The demand really exceeds the supply at the moment there. We have over $100 billion invested in energy assets around the world, and we continue to put more money into energy because we believe that energy is probably the single biggest constraint to the build-out of AI globally.

Lastly, I'd say as far as AI, you know, we're very excited about the early-stage investing strategy that we have at EQT for investing in AI native companies, whether that's the application layer or some of the AI models that we're finding in Europe, for example, or even in Asia on our buyout strategies.

 

It's very helpful to have the ventures team sitting in those discussions, telling us where there's opportunity with AI, but also where there's risk coming at some of the more established businesses that we look at in our later-stage strategies. So I think taking a very holistic view of what's happening, both in the infrastructure, the energy, the early stage, the late stage, it really is a fundamental change that's happening.

 

And I think it's really important that companies take a pause, investment companies like ours take a pause,and we think about these things holistically.

 

Assomull

Both the impact across your portfolios but also the actual opportunity itself.

 

Salata

Yeah, it's both.

 

Assomull

And in talking with your LPs, I assume that theme, the broader AI data center power themes, those are resonating well with the LPs as well.

 

Salata

I think so. I think there's also a lot of concern, justifiably so, about what this means to existing portfolios. What it means to the ability to underwrite the future outlook on certain types of assets. And I think also importantly, you know, what does it mean for exit multiples in certain industries, like the software industry, for example?

 

You know, where there's a lot of questions around what's the long-term value of some of these businesses. So I think there's a lot of uncertainty. At the same time, which is why we're kind of gravitating to parts of the market where we think there's a lot more predictability, like AI infrastructure, like the energy assets.

 

Narrator

Hard Lessons is an original series for Morgan Stanley. For the full episode and an extended audio version, visit Morgan stanley.com/hardlessons.

Hard Lessons

Mo Assomull

So let's talk more broadly about the private equity industry, obviously in the spotlight recently for both good and some challenging reasons.

 

What I've noticed, at least from my seat, is there are some firms that have navigated exceptionally well, whether it's as a DPI matter or being able to have that good relationship with the LPs, whereas some of the smaller firms or those that have not had recent success are going to find the challenges to be even greater ahead. How have you thought about that?

 

Jean Eric Salata

Our industry is maturing and it's consolidating. The cottage industry of the small partnership that does one thing really well…It's getting tougher and tougher. Not to say that there aren't going to continue to be entrepreneurial firms out there that do operate very successfully at a smaller scale, that will continue because we are an entrepreneurial industry. But the, you know, the lion's share of the capital raising is going to continue to gravitate towards the larger firms.

 

And in fact, if you look at the consolidation in the last couple of years, more than 50% of the private equity capital being raised in the world is being raised by ten firms. There is a push by investors, by the limited partners in our industry, to have fewer relationships. In the early days everyone was experimenting and having multiple, you know, lots of GP's managing money for them in different pocket parts of the markets or different geographies.

 

And as that's developed, people, either they don't have the bandwidth, or they want to focus more and have fewer, larger relationships that are more strategic. One of the reasons they want larger relationships is because they also want to have more co-investments alongside their fund commitments. And having co-investments, you know, there's a limited amount of bandwidth that you have as a limited partner to do co-investments.

 

So you want to do them with fewer partners that you're comfortable with, familiar with, that you're underwriting together. And it also just makes you a more important client of that GP. If you're a bigger LP, you're more likely to get more co-investment flows. On the return side, you're also seeing, you know, the importance of being diversified globally in terms of getting liquidity, in terms of getting performance through the cycle across sectors, and the ability to access talent that's required to drive some of these businesses…the insights, the technology investment. You know, when I sit down, or Per, our CEO, sits down with some of our biggest clients, they want to have a very broad discussion about strategically how we work together, not about this fund or that fund or this deal or that deal. And I think that's where the larger firms can really differentiate the value-add to their clients.

 

Assomull

 

Do you worry about the single strategy monoline smaller funds? How do you think about that as well?

 

Salata

 

It's going to be, I think, fund-specific to some extent. It will largely be driven by performance. Distributions, I think has been the key issue in the top of mind of investors over the last several years. Not every company is appealing to public markets at every point in time. Not everything we own is getting a strong reception.

 

So I think it's the scale and depth and diversification of the portfolio that leads to more distributions, which helps your investors manage their own liquidity profile of their program, which ultimately helps them reinvest in your funds. And that is harder to match if you're, as you say, like a mono-line single product in a single geography, so smaller-scale business. I think the other point there to touch on is just talent.

 

And, you know, our industry is all about talent and retaining and building teams. And if you are a smaller firm that's having some of these performance issues or capital-raising issues or liquidity issues in terms of distributions, it is harder to both retain and attract the kind of talent that you need to stay in the business.

 

Narrator

Hard Lessons is an original series for Morgan Stanley. For the full episode and an extended audio version, visit Morgan stanley.com/hard lessons.

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Stan Druckenmiller reflects on moments that forced him to change course quickly and why investing...

Transcript

Stan Druckenmiller: I think contrarianism is overrated. I do like it when I have extreme conviction and no one else believes it. It gives me even more conviction.

 

Narrator: From Morgan Stanley, this is Hard Lessons… where iconic investors reveal the critical moments that have shaped who they are today.

 

Narrator: Today on the show—the legendary macro investor Stan Druckenmiller in conversation with Iliana Bouzali, Morgan Stanley's Global Head of Derivatives, Distribution and Structuring. Druckenmiller ran Duquesne Capital Management with roughly 30% annualized returns and no losing years from 1981 to 2010. He now leads the Duquesne Family Office, managing his own capital, and is a philanthropist championing education, medical research, and the fight against poverty.

 

Iliana Bouzali: Stan, thank you very much for doing this.

 

Druckenmiller: I'm thrilled to be here. I think the world of Morgan Stanley, so it's the least I can do.

 

Bouzali: That is, it’s a privilege for us to have you here. I've been privy to some of your equity trades over the past year or so, where it did feel you were early, and I'm curious if you can, maybe, take us through one or two and how they came together.

 

Druckenmiller: I'll pick one that might surprise you because it's not very sexy and it's not AI or anything, but I think it's a good example of our process at Duquesne. In the middle of last summer and toward the fall, the AI thing started to get, let me say, disturbingly heated and started at least to have some rhyme with what I went through in ‘99, 2000 and we were looking for other areas. The group brought in a company, Teva Pharmaceuticals. So Teva was this apparently, if you didn't know what was going on, a boring generic drug company out of Israel, selling at six times earnings. So, we met with the company—big transition going on. Richard Francis had come in who ran the same playbook at Sandoz. Very impressed with him—knew how to take low-hanging fruit in terms of operating efficiency. But, much more importantly, he was taking them from a generic drug company to a growth company by embracing biosimilars, replacing the generic drugs, which that's why they were six times earnings with biosimilars and even some, some actual drugs. The amazing thing is, the investor base were value investors, so they hated it. So, the stock sat there at six times earnings, while you could see this incredible management initiative going on. And, no one really believed him. And again, growth investors didn't want it because they hadn’t made the transition yet. Value investors didn't want it and were actually selling it because he was doing a growth strategy. So that was about six or seven months ago and the stock was $16. And today it's $32 and not much has happened. Other than he's proved biosimilars, they've come up with a drug that's not a generic. So it's re-rated from six times earnings to, I guess, 11.5 or 12 times earnings. So, it was a whole different set of circumstances but it encapsulates what we look at. If you look at today, you're not going to make any money. If you try and look ahead and what might change and how investors might perceive something ahead. This one happened a little more quicker than I thought, but that would be a recent name.

 

Bouzali: Fascinating. And very intriguing. I say it's intriguing because I think many people, maybe people not in the market, but certainly many people, when they think of Stan Druckenmiller, they think of a huge macro investor. And I have seen you dabble—more than dabble—really go into areas of the market, especially in equities, that are much more niche, such as healthcare or biotech. And my question is, do you have to be an expert, an analyst, someone that understands the whole pipeline of drugs to get that right?

 

Druckenmiller: Thank God the answer is an emphatic no. But I've got to have an expert at Duquesne who is, and trust his judgment, and then I've got to have a feel for how the market will embrace the change he's describing. But we did make a big move into biotech. I could sense that there was a potential leadership change just because of the phobia around AI. And, I knew because I've been on the board of Memorial Sloan-Kettering for 30 years, that probably the best use case out there of AI is biotech through drug discovery, diagnostics, monitoring everything. So, biotech had been on its butt for like four years. I also grew up with technical analysis and you could see the momentum changing. So, that was the theory behind biotech. But honestly, when the analysts start talking about genetic sequencing and gene editing and proteins, it's going right over Stan's head. But I get their level of enthusiasm. We have a very good biotech team. That's really important because I trust them, and when they're really enthusiastic, that's as important to me as the actual facts, because I'm not smart enough to understand a lot of the actual facts.

 

Bouzali: So you filter not just the data, but the people that work for you.

 

Druckenmiller: Yeah. My advantage is not IQ, it's trigger pulling. I admit it’s some kind of intelligence. But my mother-in-law says I'm an idiot savant. I wasn't in the top 10% of my class. A lot of people think I'm smarter than I am because I'm good at our business. But I have a very narrow form of intelligence that allows me to love and play this game.

 

Bouzali: I know many people who would love to get inside your head and understand your mental models. You spoke to us about your way of thinking, and I have a really honest, basic question: How much of it can be taught and how much of it is innate?

 

Druckenmiller: Look, I, I was given a gift. I don't know why I was given the gift, but I have this gift and it's for compounding money. Certainly part of is innate. You either have the skill set for this business or you don't. Having said that, I had a great mentor in Pittsburgh when I started out and I find it very common that great investors have incredible mentors. So to me, it's a necessary condition that you have sort of this innate skill set or gift, but it's almost a necessary condition on top of it that you have a mentor. I'm sure there's some people out there that that's not true of, but for me, it was a combination. I was very lucky to have two mentors. One, I basically learned all the kind of stuff we're talking about. And then Soros. It's funny, when I went there, I thought I would learn what makes the yen and the market go up and move. Immodestly, I learned I knew much more about that than he did. What I learned from him was sizing. It's not whether you're right or wrong, it's how much you make when you're right and how much you lose when you're wrong. And that was a, that was an invaluable lesson. So, you can have something innate, but if you don't have mentors and people to teach you, you're not going to maximize it as much as you do when you do have them.

 

Bouzali: Should we turn to markets?

 

Druckenmiller: Do we have to?

 

Bouzali: Oh, it seems to be almost obligatory with you.

 

Druckenmiller: Okay.

 

Bouzali: So, when it comes to markets, it seems to me you treat them less like forecasts and more like systems that kind of reveal themselves. So, let's pretend you don't have a hedge fund, and you come down from Mars and you have to start a portfolio from scratch. How do you anchor it at this moment in time? What do you buy first?

 

Druckenmiller: That's a hard question. Just a couple principles before I would start. It appears to me the U.S. economy is already strong, and it's going to get much stronger because we're looking at the Big Beautiful Bill, looking at a lot of stimulus. My guess is the Fed is certainly not going to hike and probably going to cut. So that's a backdrop. But against that backdrop, that would be wonderful if we were undervalued. We're not undervalued. We're toward the top of the valuation range, historically. What would be exciting about developing a hedge fund portfolio right now is the one thing I'm sure of—is there's massive disruption and massive change ahead. So actually, for the opportunity to set for the next 3 or 4 years, I'm really excited. Macro has been dead for 10 or 15 years. I don't think that's the case anymore. But if you know anything about me, I tend to change my mind every three weeks. But given the backdrop, we would probably be long, more an eclectic basket of equities. For until the fall of the last three years, our portfolio is very much AI driven. We still have drips and drabs of AI around, but it's not driving the engine anymore to some extent. We still have big positions in Japan and Korea. Some of them are AI. Some of them are not. We're bearish on the US dollar, mainly because sort of the top of the historic range in terms of purchasing power and foreigners are way, way overloaded in dollars. And I don't know whether it's like a sell America trade because it's more like if they don't buy American assets on a net basis because of the trade balance and because of the position, the dollar will go down on its own. And we think that is the most likely course here. And we own copper. It's not a genius trade. It's a big consensus trade. There's no supply coming on, meaningful supply very tight for the next eight years. And obviously you have a big add on from AI and data centers. We're not long on copper equities as much as we are, we just keep rolling the front end. We have some gold. That's mainly a geopolitical trade. It's not so much a monetary trade. And then because we're long all these risk assets I just mentioned, we're short bonds. I don't necessarily expect to make money short bonds. But I think we might make a lot if I'm right on the economy and it's a disinflationary growth, I'd probably break even, and I don't lose anything, but it allows me to hold the other assets I mentioned. If I'm wrong and the strong growth creates inflation—it wouldn't be that unusual if the Fed were to cut into a booming economy for inflation to take off, particularly with what's going on with commodities. So I'm open minded to that. But we create a matrix and the bonds are helpful in both ways.

 

Bouzali: The equity market has changed a lot over the past decade. And you have all these new types of capital, whether it's multi-strategy hedge funds, retail investors, systematic players, ETFs. How has that changed the time horizon that you feel you have edge versus, let's say, ten years ago? Are you more comfortable with the one-week, the one-month, the one-year trade? Or maybe it's not prescriptive. How do you think about that?

 

Druckenmiller: Most trades I put on, I think in terms of 18 months to three years, that's how long I think they're probably going to evolve. Not every trade. You know, some are a year, some are five years. But I will admit that I've put on a three-year trade that five days later I'm out of and I've reversed. But, if you're talking about how I conceptualize it, all this noise about how much the system in the market has changed, that has not changed what I just said at all. And, the violence that creates is more useful for entry points if it goes against what my belief over the given time frame is. So, I think it's a lot of noise that makes my life annoying, because I'd rather just have nice, calm markets that move in a direction. But also, it creates opportunities and you have to use the volatility as opposed to being abused by the volatility other than mentally, which I'm going to be. But I mean, you can't let yourself be a victim of volatility and you can take advantage of it. It's just hard mentally.

 

Bouzali: But you said, I'd rather have trending markets. Fair. Am I wrong in sometimes thinking you're more comfortable being contrarian? Or do you embrace the consensus more? How do you think about that?

 

Druckenmiller: I think contrarianism is overrated. Soros used to say the crowd's right 80% of the time. You just can't be caught in the other 20% because you can get your head handed to you. I get some intellectual satisfaction out of playing in the 20%, but as a concept, I think contrarianism is overrated. I do like it when I have extreme conviction and no one else believes it. It gives me even more conviction. I don't care if a trade is crowded, if I think the thesis is right and the trend is with me. I mean, for entry points I care, but I don't really care in terms of the investment. It doesn't bother me.

 

Bouzali: We had an investor zoom call in December 2022, and we were discussing macro, rates, dollar, US versus the rest of the world. And after we spoke a little bit, I asked you what you think on rates. And I will quote essentially verbatim what you said. You said I couldn't care less about rates—the only thing that matters is AI and Nvidia.

 

Druckenmiller: I don't remember that, but that's nice.

 

Bouzali: What was going on? How did you see it?

 

Druckenmiller: So, the Nvidia story is quite interesting and it's a perfect example of the process we spoke about earlier, where I rely on other people. So, I have some young superstars in my firm. And they had a network and they started really talking about AI. This was in early- to mid-‘22, and then I started noticing that the kids at Stanford were shifting from crypto, 50/50 crypto and 50/50 AI to more going to AI. And that's something we've always looked at in venture is where the kids are going. When we bought Palantir in ‘08, ‘09, it was because that was a cool company back then that all the kids wanted to go to. So, my partner had in people from his AI network in there in Palo Alto. They came in and explained AI. Most of it went over my head, but I knew that this was really big.

 

Bouzali: Why did you feel it was really big? It could have been a fad. You didn't feel this way for other fads.

 

Druckenmiller: Because I had total trust in my partner, and I thought I was grasping the enormity. It turns out I wasn't grasping the enormity because I didn't know about large language models, but I knew about all the other conventional stuff that was going on in AI. So, I said to my partner, what should I buy? He said Nvidia—that's the way to play AI. So just on this, about as much as you just heard, I bought a not-big position in Nvidia, but enough to get hurt on or to make some money on. And then about two weeks later, ChatGPT happened, which had not mentioned in our conversation. Well, even I understood, okay, the enormity of what that meant when I saw even the rudimentary things it was doing back then. So, then I doubled the position. And then one of the great services you and Morgan Stanley provide are these macro calls and, um, all the macro guys, including myself, luckily I hadn't talked yet, were espousing their views on the world—which are probably worth a nickel and a cup of coffee—and an analyst there who was from the tech world said, ‘You guys are in the trees and you're missing the forest. There's something much bigger than anything you're talking about, even for macro.’ And, he went on to amplify everything I had heard three weeks ago or four weeks ago about AI. But this time I had ChatGPT between that conversation and him. So, then I doubled my position again. And literally, I don't think I knew how to spell Nvidia three months before and when the stock took off, I knew through years of experience, when you have massive, massive change, investors just can't make themselves keep up with it. And it was funny because the person who knew ten times more than anybody at the table and probably 50 times more than me about AI, he sold his Nvidia shortly thereafter. But I knew that this stock would go up for at least 2 or 3 years and go up a lot. And I said publicly in an interview about five months later, as, I cannot possibly see myself selling Nvidia over the next 2 or 3 years because it had already gone from like 150 to 390. And this person couldn't believe I still owned it. And I basically said, not only do I own it, the way these things evolve, this stock can't not go up for at least three years. So then the stock goes to 800 and I violated everything I said in the interview. I couldn't stand success. I'd gone from 150 to 800. I was long term in it. I couldn't deal with it, and I sold it. And then it was 1,400 like five weeks later and I was sick. But, um, it's amazing how little I knew about Nvidia. I couldn't even tell you what the earnings were.

 

Bouzali: It's a sign of confidence, and it's because you're Stan Druckenmiller that you can be so blatantly honest about the way you think about these things, and I think it's very encouraging to portfolio managers that are coming up in the business, and they often feel like they need to be intellectually, very much on their game constantly. What I'm getting from this, the ability to filter, to manage, instead of being wedded to a spreadsheet is really unique and quite helpful. You said something, that you violated what you had said and sold at 800. Would you have done that 20 years ago? Is this a sign of a more mature way of trading now versus before?

 

Druckenmiller: Probably not. I'm not used to making six times for my money in an equity in two years, and I'm not Warren Buffett. I think I would have screwed it up 20 years ago when I was good too.

 

Bouzali: What are some things—if there are some things that you have unlearned over the past 20, 30 years or you had to unlearn?

 

Druckenmiller: I don't unlearn anything because scars are something I always keep in mind because they can help you out. But I will say through a bunch of circumstances that I won't repeat, I was promoted way too early. I was made an analyst when I was 23, and I was made sort of the head portfolio guy by the time I was 26 and I didn't go to business school, so I never learned all the fundamentals I needed to learn to, in terms of analysis. So, I relied heavily—and my mentor was really into it, and back then nobody was doing it—on technical analysis and I learned all the intricate details of it. Okay. I can unequivocally tell you that technical analysis is about 20% as effective today as it was then, because no one was using it. But when everybody is using it, it doesn't work anymore because you don't have a unique thing to act against. So, it's kind of sad because it's easy and you can be lazy. You don't have to work that hard. You just look at a chart instead of going into a 10Q and all this other stuff. But technical analysis is a problem. In the same vein, price versus heat news was huge for me for 20 or 30 years, and if you had great news and a stock wasn't responding to the news, 90% of the time the news was coming, that was bad. Unfortunately, around 2000, a lot of smart people started coming into our business. I was the only one in my class, I think, from Bowdoin, that went into the financial industry, because we'd been in a bear market for ten years. Well, then again, every wise guy learned what I'm just talking about, so it doesn't work anymore. So back then, the company reported horrible earnings, opened down in the aftermarket and then was up 10% the next day, almost guaranteed to be higher six months later. That's not true anymore because everybody else has learned that. So those would be the two big things. I haven't unlearned them, but I don't rely on them to the extent that I used to.

 

Bouzali: They've been loved to death, basically. Are there any other signals that have been elevated in importance then, conversely to signals that have been diminished?

 

Druckenmiller: Not really. There's no silver bullet. And I'm the great beneficiary of 40 years of scars and successes that I can go back on, and a lot of pattern recognition, because there's not much I haven't seen in this business. I'd say the biggest disappointment in my career has been, I think I have more wisdom, and I have more tools of the trade than I had in my 30s and 40s, and I was a much better portfolio manager then because back then I had courage. I would take bigger convicted positions. I'm trying to regain some of my nerve just because it's more fun.

 

Bouzali: So you're chickening out?

 

Druckenmiller: Oh for sure. I've been chickening out for a long time. I'm Mr. TACO, except it's not T, it's DACO. Druck Always Chickens Out.

 

Bouzali: In terms of other maybe experiences that you've had, or a chip on your shoulder? Do you have a chip on your shoulder that makes you better at this?

 

Druckenmiller: No, no, I just, um, grew up—my dad and my sisters played games with me all the time. I was just a really sore loser. I love games, but I really hate to lose, so I'm just very driven. It's a sickness. I don't know where it comes from, but I might as well channel it and make it productive instead of just a disease because it is a little bit unseemly. But it's who I am.

 

Bouzali: Embrace it. Finally, this show is called Hard Lessons. Can you look back in your life or career and maybe take us through something that you had to learn the hard way?

 

Druckenmiller: Let me just say, I have so many scars. You can't believe it. Everyone knows how I played the Nasdaq melt up in ‘99. Sold it perfectly in January and then bought the exact top. And someone says, what did you learn from that? I said nothing, I learned not to do that 20 years before, but I got emotional, which I fight every day. I would literally like throw up like once or twice a week, just from anxiety when I'd have a drawdown and so forth. And at some point in my career, I learned that you're going to continue to make mistakes, you're going to continue to get emotional, you're going to continue to have that happen from now and then. But you've got a gift. And just stop torturing yourself for like 48 hours or maybe longer over this because you've been doing this long enough and the record is there long enough that it's no longer like random accident, which I did not believe for like 15 years. So, the hard lessons have been like hundreds of mistakes, but that they're just a moment in time. And when you have these drawdowns and if there's money managers listening to this and you're good, it's easier said than done. Just get over it and move on.

 

Bouzali:So Stan Druckenmiller had imposter syndrome for 15 years?

 

Druckenmiller: Yes. Maybe longer.

 

Bouzali: Wow.

 

Druckenmiller: Maybe longer.

 

Bouzali: Incredible. As we're finishing. I want to say thank you for being here. I got to know you later in your career, and it's just been fascinating to see you think and trade—to see you in action. You've been very generous with your time, and on behalf of Morgan Stanley, thank you very much.

 

Druckenmiller: As I said in the beginning, I wouldn't do this for many. And I think the world of Morgan Stanley, so it was delightful to be here.

 

Bouzali: Thank you. Stan.

 

Druckenmiller: Thanks, Iliana.

 

Narrator:  You’ve been watching Hard Lessons, an original series from Morgan Stanley. For bonus content from Stan Druckenmiller and to listen to the extended audio version of this podcast, visit MorganStanley.com/HardLessons.

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Blackstone’s President & COO unpacks pivotal calls from Hilton turnaround to a dotcom era loss.

Transcript

Jon Gray: I remember going to see investors and distinctly one of our state pension funds in the meeting, telling them about one of the write downs. And I just remember that awful feeling leaving that meeting, going back to the airport and being like, wow, I cannot let this person down. This is not good.

 

Narrator: From Morgan Stanley, this is Hard Lessons where iconic investors reveal the critical moments that have shaped who they are today. You'll hear about two out of consensus calls: one that was on the money and one that… wasn't. Today on the show. Jon Gray, president and chief operating officer of Blackstone with Dan Simkowitz, co-president of Morgan Stanley. Jon stepped into his current role in 2018, and since then, Blackstone's assets under management have nearly tripled to over $1.2 trillion.

 

Dan Simkowitz: Well, it's so, so good to have you here. It's fantastic. You know, I'd say 30 years ago our industry was so private, frankly so small. So, I think it's a little inspiring what you're doing around marketing for financial services. But you know, when we led the Blackstone IPO, you were $88 Billion of AUM. Now you're over $1 trillion. The organization is bigger and more complex. You've built both a world class client service organization, but at the core of it is just incredible investment, discipline and performance. And so Jon, we're going to talk about two out of consensus investment decisions. Set the scene for one of the winners.

 

Jon Gray: Always better to talk about the winners, although you learn more from the losers. Right around 2007 we bought Hilton Hotels. I led that investment. It was a $26 billion investment, and I was, um, excited because this was an obviously iconic company that owned some incredible real estate like the Waldorf, had a timeshare business and then had this unbelievable management franchise business: Hilton and Hampton Inn and DoubleTree, Conrad, Hilton Gardens, all of that. And it was at a time when the market was pretty frothy because it was before the financial crisis. You remember people were borrowing a lot to buy homes. They were borrowing a lot in leveraged lending in the corporate world. They were borrowing a lot in commercial real estate. Prices were elevated, and I thought we had found something—an operating business with some real estate inside that we could buy at a reasonable price. Now, we paid a big premium, 40% over the stock market at the time, and we bought the business $26 billion. We borrowed $20 billion. It was a different era.

 

Dan Simkowitz: How did that feel?

 

 

Jon Gray: Well, at the time, there was so much leverage in the system, it was…

 

Dan Simkowitz: But you had never borrowed $20 billion before?

 

Jon Gray: No. Well, except that we had bought EOP. We had bought the largest office business, and that was a $39 billion deal, and we had been on this run buying public companies, because at the time I was running real estate and we were able to buy the businesses on the screen much more cheaply than we could be when we were bidding for individual properties. And so we started scaling way up. But in this case, we took on a business with some volatility, hotels, and put a lot of leverage on it. And we took money from our private equity business and our real estate private equity business, $5.6 billion of equity, the largest investment we'd ever made at the time as a firm. And we bet on this. And we closed the deal in the fall of ‘07. Terrible timing. And by all accounts, I should not be sitting here with you, Dan. They should have carried me out. And it looked that way. Because if you recall, the financial markets really tighten up and the real economy goes down. And this business, Hilton loses 20% of its revenue and 40% of its cash flow. And we've leveraged it up a bunch. We write down the investment by 71%.

 

Dan Simkowitz: So you actually took the action to write it down.

 

Jon Gray: We took the action to write it down because it was clearly very impaired. And I remember going to see investors, and I remember distinctly one of our state pension funds in the meeting, telling them about one of the write downs. And the investor was almost physically ill, which is understandable, because he had a very large investment with us. And I just remember that awful feeling leaving that meeting, going back to the airport and being like, wow, I cannot let this person down. This is not good. And I think fortunately, maybe because of my core optimism, but also my belief in the underlying business, I didn't lose faith. We also had an amazing management team led by Chris Nassetta, who's still the CEO of Hilton. I'm still the chairman 18 years later, it's pretty amazing.

 

Dan Simkowitz: That's a rarity.

 

Jon Gray: A rarity, yes…We got through this. Now, how did we do it? We ended up putting in an extra $800 million to help deleverage the company and get some additional term on the debt. The management team did an amazing job. They kept growing the business, particularly outside the United States. And then ultimately the world started coming back. People started traveling again. The business was performing. We went public. A few years later, you guys were involved in that as well. We ended up, you know, splitting into three companies: a timeshare business and owned real estate business and a management franchise business. We sold some individual assets, and then we sold our stock, and we ended up making $14 billion—the most profitable real estate private equity deal of all time.

 

And the movie should not have been written. It should have looked completely different. And so it makes you think a lot. What are my takeaways as an investor? And and I would say the biggest ones are, 1) You got to stay calm.

 

Dan Simkowitz: Stay positive. You never give up.

 

Jon Gray: Never give up. That's what I say every Monday on on our BXTV. It's what I say to my daughters. But the most important thing on Hilton was that what I learned as an investor was maybe I spend too much time thinking about whether I should pay $99 or $101 and so forth, and maybe what matters more is sort of the neighborhood I'm investing in. The underlying tailwinds, in this case, global travel, the quality of the business, in that case, a capital light, fast growing franchise management business, as well as the quality of the management team. And if you can get those things right, even if you made a really poorly timed investment and paid a big premium, it can still turn out okay. And so when I think about today, we're investing into digital and energy infrastructure, or in India or in life sciences or areas where we have really high conviction. That to me comes from this experience, which was why did this turn out? Well, it should not have turned out well. And so, the lesson of let's try to find the right neighborhoods to deploy capital that has really stuck with me.

 

Dan Simkowitz: It's interesting because we're such great partners, our two firms, partly because in the last 15 years we got intensely dedicated on just helping clients allocate capital, but we needed to be bigger and a little different. So we bought Smith Barney, bought E-Trade, bought Eaton Vance, you know, all these, these acquisitions, but they're all around a neighborhood we loved.

 

Dan Simkowitz: Having a partner. So in your case, you had Chris, but presuming you also had your own team, you know, how important is that? Especially when it's really dark. How important was that?

 

Jon Gray: On a deal like Hilton? Super important. I would say having business colleagues who still believe in you. First of all, you guys have done an amazing job because also you've got a great culture and you have all these capabilities, both serving individual investors and obviously as an investment and commercial bank providing capital. And, and that ability to show up as a partner, even in the bad times, having people who still say, yeah, we've got to find the way out through this thicket, that's really important. And I would add a personal element to this. Having a wife and children and people you can go home to who still believe in you, even when the world doesn't, that matters. And I'll just give you a sense of how dark it felt. Um, in early ‘09, the company had an employee who had taken some documents from a competitor. The company had found out sent him back. Nevertheless, there was a federal investigation. There was a big article in the Wall Street Journal, and I was talking with Chris Nassetta, and I called him and it was March, yeah, it was probably March of ‘09. We'd written the investment way down. We had this investigation in the headlines, and I said, Chris, the good news is it cannot possibly get any worse. But the fact that I had him, I had my family, I had colleagues, and ultimately that this was a terrific business, that what we faced was cyclical, not secular in nature. That made a huge difference.

 

Dan Simkowitz: So now it's one of the greatest private equity deals of all time. But in the darkest days, it was hard. What's the one big, hard lesson coming out of Hilton?

 

Jon Gray: Well, I think the hard lesson was…You don't want to put that much leverage, even on a great business, because the key is you've got to be able to get to the other side. When you own a great business, great piece of real estate or infrastructure, ultimately it will, it'll compound or grow. And the problem is people get stopped out. In the trading world, it's margin debt. It could be leveraged lending in the corporate world or real estate debt. And if you have too much, put so much pressure, you may be forced to sell, dilute your ownership at exactly the wrong moment. So the good lesson was: focus on great businesses, great neighborhoods and stay calm. But the hard lesson is don't put yourself in such a precarious position that if the weather outside gets tough, you're at risk of losing things.

 

Dan Simkowitz: So this one worked out perfectly in the end.

 

Jon Gray: Yes.

 

Dan Simkowitz: EOP worked out great. These are ‘07 vintage deals right before the crash. Give us one that didn't work out so well.

 

Jon Gray: One of the toughest lessons for me happened in the late ‘90s during the dotcom boom. I joined Blackstone in ‘92. I did M&A in private equity for a year, a year and a half, and then I went into real estate after a crash. And basically for, I don't know, 6 or 7 years, I'm in real estate and things just keep going up and up because you were you had bought things very cheaply. Interest rates were reasonable. There wasn't too much building. And when you buy everything and it goes up, it doesn't really train you to be a great investor, right? It's the experience. It's these hard lessons that make all the difference. And sort of the top of that was in the late ‘90s, I was really focused on Northern California because you were seeing the innovation. We were moving on to the internet and so forth. And what happened was I bought a building on North First Street in San Jose, a nondescript two story, and these were really crummy assets. They were crossed between office buildings and warehouses. They weren't worth very much physically, and we paid a big price for them because they had a tenant paying a huge rent, and instead of buying it at a 7 or 8% yield, I was buying it at 11% or 12%. I thought this was amazing. What I failed to notice was the major tenant was Gobosh.com

 

Dan Simkowitz: What does Gobosh mean?

 

Jon Gray: Gobosh means go big or stay home dotcom.

 

Dan Simkowitz: Oh God.

 

 

Jon Gray: I'm sure that you know, this company, unfortunately didn't last very long. I should have stayed home, because by March of 2000, you know, the dotcom bubble blows and this tenant disappears. And, I should have recognized we were paying well over physical replacement cost. The quality here was poor, and the tenant didn't have much in the way of revenue. It had very few people in the space, and in my enthusiasm of what had come before it, I sort of lost sight of that. Now, we ended up getting a letter of credit. I think we got about a third of our money back, but it was really the first time I experienced financial loss in an investment. And I don't know, we lost $20 or $25 million, but it was embarrassing to tell your investors, to tell your colleagues and to look at it after the fact. It was like, oh my gosh, how stupid could I be? Why would I have paid that price for this? And there, it's a little bit of the danger of the mania of crowds, right? Where things were going so great that in that moment in time, we became disconnected from fundamental value.

 

Dan Simkowitz: And did someone come to you in that instance because you're not as senior as you were in ‘07 and say, you know, Jon, these are the lessons that have to happen and hang in there, or did you have to learn that yourself?

 

Jon Gray: I think that we all sort of talked about it. It was pretty clear after the dotcom bubble burst, it was pretty clear to look back and say, gosh, when companies are trading at hundreds of times revenue, they're not making any money, the business model isn't viable. This was way too speculative. And what's interesting is I know today there's a lot of are we in the same kind of environment? The only thing I would say is it feels very different to me. I mean, back then, as you know, Cisco, I think was the biggest company they traded at 130 times earnings. Nvidia, the biggest company today I think is less than 30 times earnings. And so, I don't think we're in that kind of time. Now, if this runs for five more years and people think trees grow to the skies, that's always a risk. But I think as an investor, again, when you go through those experiences, it reminds you to question yourself that the danger is sort of the winning hand thing, that you keep doubling down, you keep doubling down because it's working. But at some point, the prices move too far, the assumptions move too far, and just because something's worked for a long period of time doesn't mean that's going to continue.

 

Dan Simkowitz: Blackstone probably has great people joining all the time, but if they've joined since 2010, yeah, away from the Covid period, which is, you know, pretty V-shaped, they may not have experienced the same challenge that you did. How important is it to go through one of these drawdowns or real hard lessons?

 

Jon Gray: I think you learn so much more because when you have success, what it teaches you, you’re a genius, right? Like you buy something, it goes up, it doubles in value. Look how smart. You don't even think about it. It's when something goes wrong that you sit down and say, why did that happen? Like, what did I lose sight of in fundamental value? What did I miss about this business? Shouldn't I have known that? And you tend to really dwell on it and it makes you better. And then you begin to have pattern recognition. You begin then as you get more senior to say, oh, I've seen this before. And so the danger, of course, is when people get burned sometimes they have a hard time going back. Right. And so they bought an asset at 100. It now trades at 40. And they're like oh no no I'm still scared. But you're like wait, wait. The risk is much lower. And as you know, the psychology is people are more enthusiastic investing as the prices go up, is people perceive risk is lower. And one of the good things I think about the current environment is there's so much negativity. Everybody there's a bubble in private credit, there's a bubble in AI, there's a bubble in the stock market. In some ways, that sort of caution that lingers over everything is helpful to stop things from getting out of hand.

 

Dan Simkowitz: Jon, these are incredible investment perspectives. But if you think about your career, your adult life, what's the hardest situation or lesson that you've faced?

 

Jon Gray: Well, I would say certainly in my career, was what happened this summer. We lost an amazing colleague in Wesley LePatner. We had a horrific shooting at our building. Um, random act of violence. And, um, you know, to lose somebody who was an amazing professional, but an even better human being, mother, wife, daughter, great mentor to so many of our people. And then, you know, to have your people go through the trauma of one of these mass shootings, that was really hard because there's not really a playbook. It's not like an investment thing. Oh, here's what we're going to do. And the only thing you could do is sort of express your humanity. Try to give people support, mental health support. Do all sorts of things bringing people together and then honor Wesley's legacy, which I think is really important. So for me, that was that was the toughest moment, I would say, certainly in my career, because it went well beyond financial into the human. And, um, hopefully you never endure anything like that again.

 

Dan Simkowitz: That's very tough.

 

Jon Gray: But the really important thing, again, is to connect with people. And the the thing about our firm, I felt has always been special. It's always run like a small business. And we can emphasize over and over again the importance of delivering for our clients, the performance that we operate with integrity. But if you think about an investment organization or financial services company, at its core is the culture of the place, and that's what we're desperately trying to hold on to.

 

Dan Simkowitz: Jon, that was incredible. Amazing lessons. Thank you for the partnership. We really appreciate it. It was fun.

 

Jon Gray: Dan, it was great. Thank you, thank you, Morgan Stanley, great partnership as well. Thank you.

 

Narrator: You've been watching Hard Lessons, an original series from Morgan Stanley. You can listen to an extended audio version of this episode on Apple, Spotify, or wherever you get your podcasts. For more information about the series, visit MorganStanley.com/Hard Lessons.

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