Although European equities fell out of favor with investors in 2018, Investment Management’s European Equities Team says there are new reasons for optimism.

Despite a strengthening economy, falling unemployment, renewed consumer confidence and increased corporate profits, Europe fell out of favor with investors in 2018. In fact, the pace of outflows has been even greater than in emerging markets, making Europe the most unloved region for equities this year.

Clearly, the macro data for Europe has deteriorated over recent months, mirroring a more general global slowdown as fears over potential trade wars and policy uncertainty have grown. But it is important to understand the context. Namely, that the slowdown in lead indicators for Europe has been from near-record high levels. It’s a bit unrealistic to expect them to grind ever higher.

As 2019 begins, it’s important to examine investors’ disdain for European equities last year, and ascertain whether Europe could remain the perennial ugly duckling or if there are reasons for optimism for investing in Europe as 2019 begins.

Growth Expectations for the Eurozone

My colleagues and I in Investment Management’s European Equities Team expect the eurozone economy to keep growing around 2.0% annually over the 2018-2020 period, driven by strong economic fundamentals in the private sector and helpful adjustments in the public sector.

Consumers are likely to have more income at their disposal as wage growth pushes income higher and job creation continues to grow. Employment in the eurozone hit a new record level in Q2 2018. Unemployment has declined rapidly from 2013 and, contrary to popular belief, is now back to levels last seen before the financial crisis of 2007/2008. This improving trend shows no sign of moderating.

Eurozone unemployment trend likely to continue downwards in 2019

Source: Eurostat and Santander *See Risk Considerations and Disclosures below.

Exports Likely to Remain Strong

European companies are significant exporters in a global context. Since the beginning of 2017, the introduction of trade tariffs has been a source of concern for global growth and for the eurozone growth in particular.

Nevertheless, worldwide traded volumes have remained quite strong. Machinery goods are one of the main sources of eurozone exports, comprising nearly 40% of exports from the region.1 However, only 8% of these goods are exported to the U.S. and around 5% to China, so the impact of tariffs alone is likely to be limited.2

It does not make sense to penalize European exporters as the major victims of a trade war as continuing recovery in Europe provides a supportive backdrop for European exporters while rising disposable income should also be positive for domestic demand.

Home of Many Leading Companies

Among all the macro headlines, the fact that Europe is home to many of the world’s leading companies is often overlooked. Our approach to investing focuses on companies that have a significant and sustainable competitive advantage. The chart below highlights that over the long run, those companies that have consistently delivered the highest level of profitability have also delivered the strongest share price performance. We are confident that these attributes will continue to be key drivers of stock performance.

Companies with the highest return on investment (ROE) tend to outperform

Source: Morgan Stanley Investment Management / Goldman Sachs, August 31, 2015. *See Risk Considerations and Disclosures below

Improved Financial Positioning

There have been concerns over the state of the EU member states’ finances, particularly regarding levels of indebtedness. However, most eurozone countries maintain a current account surplus and, compared to the countries such as the UK, U.S. and Japan, the eurozone has a much lower level of debt/GDP.3

Productivity is improving, driven by investment, and margins remain broadly stable. Risks remain—especially where the Italian budget is concerned — but the financial position of nearly all eurozone countries has improved markedly since the financial crisis. It seems unfair to single out Europe in this regard.

Inflation Expected to Remain Benign

Core inflation has remained muted and below the European Central Bank’s (ECB) target of 2% for most of 2018.4 However, the ECB appears more confident about wage growth5 and therefore we expect core inflation to rise as we move into 2019 (core inflation typically follows wage inflation).

In addition, the ECB assumes more of a fiscal easing for 2019 than was the case earlier in the year, which should also be positive for gross domestic product.

Brexit: The One Wild Card

One of the largest shadows of uncertainty hanging over Europe has been that of Brexit. Late in 2017, a deal between the EU and the UK had been reached. However, the effects of any deal are likely to take many quarters, if not years, to become fully evident.

Britain’s Prime Minister May faces a Herculean task in persuading the government to support the final outcome in its passage through Parliament. The potential secondary effects here cannot be underestimated as the prime minister has staked her credibility on the agreement with the EU, and her position may prove untenable if she is unable to persuade Parliament to support it.

Lurking in the wings is Mr. Corbyn and his increasingly left-wing Labour party with an overt tax, spend and nationalize agenda. We see Brexit uncertainties already reflected to some extent in UK equities and in sterling, and a relief rally in both is possible if Parliament accepts the deal. A change in government is not priced in.

So while headwinds and uncertainties remain, these are not unique to Europe and are likely to be short-lived in nature. Europe, like any region, has its own specific risks (Italian debt, no-deal Brexit), but, on balance, we see a resolution of these issues and progress on other global matters as we move into 2019.

An Ugly Duckling? Or Beautiful Swan?

Valuations of European equities are below their long-term average and are especially attractive versus U.S. equities on measures such as price/book, for example.

In our view, this reflects a ‘glass half empty’ approach by investors. Europe has one of the highest levels of dividend yield at 3.5%, supported by strong free cash flow (FCF) generation. Indeed, the FCF yield is an attractive 6.2%.7

The global demand for German cars and machine tools, French luxury goods, Italian fashion, Swiss pharmaceuticals and British financial services remains undimmed. We encourage investors who have no qualms in consuming these goods and services to also examine the companies that make them in order to appreciate the world-class, compelling investment opportunities that exist in Europe beyond the ‘ugly duck’ headlines.

Adapted from the Investment Insight “2019 Market Outlook: Europe—Forever the Ugly Duckling?" For more information, ask your Morgan Stanley representative or visit Morgan Stanley Investment Management. Plus, more Ideas from Morgan Stanley’s thought leaders.

Risk Considerations

There is no assurance that a Portfolio will achieve its investment objective. Portfolios are subject to market risk, which is the possibility that the market values of securities owned by the Portfolio will decline and that the value of Portfolio shares may therefore be less than what you paid for them. Accordingly, you can lose money investing in this Portfolio. Please be aware that this Portfolio may be subject to certain additional risks. In general, equities securities’ values also fluctuate in response to activities specific to a company. Investments in foreign markets entail special risks such as currency, political, economic, market and liquidity risks. The risks of investing in emerging market countries are greater than the risks generally associated with investments in foreign developed countries. Derivative instruments may disproportionately increase losses and have a significant impact on performance. They also may be subject to counterparty, liquidity, valuation, correlation and market risks. Concentrated investments in Europe are more susceptible to such risks affecting European issuers than a Portfolio that holds more geographically diversified investments. Focused Investing. To the extent that the Portfolio invests in a limited number of issuers, the Portfolio will be more susceptible to negative events affecting those issuers, and a decline in the value of a particular instrument may cause the Portfolio’s overall value to decline to a greater degree than if the Portfolio were invested more widely.


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