Press Release
October 05, 2016
Morgan Stanley Private Equity Completes Investment in 24 Seven

Press Release

Morgan Stanley Private Equity Completes Investment in 24 Seven

Morgan Stanley Private Equity Completes Investment in 24 Seven

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October 05, 2016


NEW YORK — Oct 5, 2016

Investment funds managed by Morgan Stanley Global Private Equity (MSPE) announced today that they have completed an investment in 24 Seven, Inc., one of North America’s largest creative and digital human capital management firms. MSPE is partnering with the founder, Celeste Gudas, and the current management team who will remain in place and retain a significant equity stake.

24 Seven is one of North America’s preeminent human capital management firms specializing in the placement of freelance and full-time creative, marketing and digital talent. Through a network of nine U.S. offices and two international offices, the company delivers advertising, creative, marketing and interactive / digital professionals for freelance and permanent placements. Clients include a combination of corporate marketing departments and marketing agencies. Morgan Stanley Global Private Equity believes 24 Seven attracts and places high quality talent through a consultative relationship driven approach, and has demonstrated consistently strong growth and increasing profitability.

Adam Shaw, Executive Director of Morgan Stanley Global Private Equity, said, “24 Seven is an exceptional, high-growth player in the attractive creative and digital staffing end market. Morgan Stanley Global Private Equity was uniquely positioned to evaluate the opportunity on a proprietary basis and we, together with the founders, believe Morgan Stanley Global Private Equity is the ideal partner to continue 24 Seven’s impressive growth.”

Jim Howland, Managing Director and Operating Partner of Morgan Stanley Global Private Equity, added, “We are delighted to partner with 24 Seven.  The company’s strong brand and dedication to client service have positioned 24 Seven as a leading player in the creative and digital staffing industry.  We look forward to supporting management in implementing targeted strategic initiatives to supplement the company’s successful track record of achieving outsized growth, continuing to build 24 Seven into one of the nation’s leading staffing platforms.” 

Celeste Gudas, Founder and Chief Executive Officer of 24 Seven, said, “We are excited to partner with Morgan Stanley Global Private Equity and enter a new phase of growth.  We are proud of the brand and market presence we have established and expect this new partnership to deliver significant value as we build upon our strong foundation.” 

This investment is a continuation of Morgan Stanley Global Private Equity's human capital management and business services focus and follows five previous business services sector investments. These include CoAdvantage, a leading PEO that offers small and mid-sized businesses a comprehensive package of outsourced human resources solutions; Creative Circle, a specialized staffing agency representing advertising, creative, marketing, visual communication and digital/interactive professionals; Access Cash, an independent service provider that manages the largest network of ATMs in Canada; EmployBridge, a leading provider of light commercial temporary staffing services in the U.S.; and Zenith, a specialist provider of fleet solutions to corporations in the United Kingdom.


About Morgan Stanley Global Private Equity

Morgan Stanley Global Private Equity, the middle-market focused private equity business of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over two decades. Morgan Stanley Global Private Equity focuses on privately negotiated equity and equity-related investments primarily in North America, as well as Europe and other regions and seeks to create value in portfolio companies primarily through operational improvement. For further information about Morgan Stanley Global Private Equity, please visit


About Morgan Stanley Investment Management

Morgan Stanley Investment Management, together with its investment advisory affiliates, has more than 590 investment professionals around the world and $406 billion in assets under management or supervision as of June 30, 2016. Morgan Stanley Investment Management strives to provide outstanding long-term investment performance, service and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide. For further information about Morgan Stanley Investment Management, please visit


About Morgan Stanley

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in more than 43 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For further information about Morgan Stanley, please visit


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