About Us Newsroom Manna Pro Products Acquires Hero Pet Brands to Increase Category Presence in Companion Pet Care and Wellness
June 04, 2019
Manna Pro Products Acquires Hero Pet Brands to Increase Category Presence in Companion Pet Care and Wellness
June 04, 2019
ST. LOUIS, MO — June 4, 2019 — 8:00 AM EDT
Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Dallas-based Hero Pet Brands, a company that provides solutions to pet owner needs including nutrition, grooming, waste pickup and cleanup.
“Hero Pet Brands has a leading product portfolio that perfectly complements our current offering and enables us to grow in scale in the thriving companion pet care and wellness category,” said John Howe, CEO, Manna Pro. “Our companies share a relentless focus on enriching the lives of pets and their families and we welcome their deep pet care expertise, brand building excellence and talented employee base.”
Hero Pet Brands is a family of high-quality, innovative and trusted brands with global, omni-channel presence and deep customer relationships in pet specialty and FDM channels. The brands include Vet’s Best® and Natural Care® (Health & Wellness); Bags on Board®, Out!® and Simple Solution® (Waste/Pickup/Diapers) and Buffalo Range® Chews and hold leading market share positions in its segments and channels.
The acquisition also provides Manna Pro with new customer segments and retailer relationships, an enhanced research and development function and a stronger international footprint.
This is the latest in a series of acquisitions by Manna Pro designed to expand its portfolio into canine and feline wellness, grooming, oral care and flea & tick solutions:
Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.
About Manna Pro
Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, equine, backyard chicken and small animal categories. For more information visit www.mannapro.com.
For more information on Hero Pet Brands visit www.heropetbrands.com.