About Us Newsroom Manna Pro® Products Acquires Doggie Dailies® to Expand Category Leadership in Companion Pet Care and Wellness
August 13, 2020
Manna Pro® Products Acquires Doggie Dailies® to Expand Category Leadership in Companion Pet Care and Wellness
August 13, 2020
ST. LOUIS, MO— August 13, 2020 10:00 AM EST
Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire Doggie Dailies, a family-owned and operated online pet brand that offers premium nutritional supplements and wellness products for dogs.
“Doggie Dailies has built an impressive brand of premium wellness products and a loyal online community of raving fans,” said John Howe, CEO, Manna Pro. “Their deep commitment to a happy, healthy life for pets and pet parents intersects perfectly with Manna Pro’s mission of Nurturing Life.”
Doggie Dailies is one of the fastest growing pet wellness brands online, rapidly building market share in the increasingly relevant eCommerce channel. Doggie Dailies deepens Manna Pro’s leadership in pet care, building upon the company’s recent acquisitions of Hero Pet Brands® and Promika® flea & tick brands.
Manna Pro is owned by investment vehicles managed by Morgan Stanley Capital Partners, the middle-market focused private equity business of Morgan Stanley Investment Management, which acquired it in December 2017.
About Manna Pro
Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, equine, backyard chicken and small animal categories. For more information visit www.mannapro.com.
For more information on Doggie Dailies visit www.doggiedailies.com.
About Morgan Stanley Capital Partners
Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over three decades. Morgan Stanley Capital Partners focuses on privately negotiated equity and equity-related investments primarily in North America and seeks to create value in portfolio companies primarily in a series of subsectors in the business services, consumer, healthcare, industrials, and education markets with an emphasis on driving significant organic and acquisition growth through an operationally focused approach. For further information about Morgan Stanley Capital Partners, please visit: www.morganstanley.com/im/capitalpartners.