Alexander Norton

Executive Director
31 years industry experience

Biography

Alex Norton is an investor for Counterpoint Global. He joined Morgan Stanley in 2000 and has 30 years of investment experience. Prior to joining the firm, Alex was an associate in equity derivative sales and later an associate in equity research at Donaldson, Lufkin & Jenrette. Previously, he was a bond broker with Cantor Fitzgerald. Alex received a B.A. in history from the University of Pennsylvania and an M.B.A. in finance from Columbia Business School.

Alex is a member of
Counterpoint Global

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Strategies

Strategy Name	Description
Inception	Invests primarily in established and emerging small cap companies in the United States.
Discovery	Invests primarily in established and emerging mid cap companies in the United States.
Growth	Invests primarily in established and emerging large cap companies in the United States.
Advantage	Invests primarily in established large cap companies in the United States.
Insight	Invests primarily in established and emerging companies in the United States.
Global Insight	Invests primarily in established and emerging companies globally.
Permanence	Invests primarily in established companies in the United States that benefit from efficient scale.
Global Permanence	Invests primarily in established companies globally that benefit from efficient scale.
Tailwinds	Invests primarily in established and emerging large cap companies in the United States.

Inception

Invests primarily in established and emerging small cap companies in the United States.

Discovery

Invests primarily in established and emerging mid cap companies in the United States.

Growth

Invests primarily in established and emerging large cap companies in the United States.

Advantage

Invests primarily in established large cap companies in the United States.

Insight

Invests primarily in established and emerging companies in the United States.

Global Insight

Invests primarily in established and emerging companies globally.

Permanence

Invests primarily in established companies in the United States that benefit from efficient scale.

Global Permanence

Invests primarily in established companies globally that benefit from efficient scale.

Tailwinds

Invests primarily in established and emerging large cap companies in the United States.

News & Insights

Consilient Observer

Who Is On the Other Side? A Framework for Understanding Market (In)Efficiency

Jan 21, 2026

We explain the factors that determine market efficiency and offer a taxonomy of the sources of inefficiency. Markets cannot be fully efficient because there is a cost to gather information and reflect it in prices. We encourage active investors to ask and answer the question, “Who is on the other side?” The key is participating where there is differential skill and you are among the most skilled. We categorize inefficiencies into four areas: behavioral, analytical, informational, and technical.

COUNTERPOINT GLOBAL INSIGHTS

AI's hidden winners: Seeking opportunity beyond the obvious

Jan 09, 2026

As organizations navigate the rapidly evolving landscape of artificial intelligence (AI), recent research from Counterpoint Global highlights pivotal strategies for identifying long-term winners and maximizing profitability.

EDGE

EDGE: Embodied AI and the Rise of Humanoid Robots

Jan 09, 2026

Advances in artificial intelligence are bringing humanoid robots closer to real-world deployment. The paper examines the technological breakthroughs, economic drivers, and challenges shaping this emerging frontier—and why humanoids could redefine productivity across industries in the years ahead.

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May not represent all Team Members.

The information on this page is for informational purposes only. It is intended for the benefit of third party issuers and those seeking information about alternatives investment strategies. The information contained herein does not constitute and should not be construed as an offering of advisory services or an offer to sell or a solicitation of an offer to buy any securities in any jurisdiction in which such offer or solicitation, purchase or sale would be unlawful under the securities, insurance or other laws of such jurisdiction.

All investing involves risks, including a loss of principal. Alternative investments are speculative and involve a high degree of risk. These investments are designed for investors who understand and are willing to accept these risks. Performance may be volatile, and an investor could lose all or a substantial portion of his or her investment.

Please refer to the strategy detail page for important information on the strategy, including additional risk considerations.

Alexander Norton

Executive Director | 31 years industry experience

Alexander Norton

Executive Director 31 years industry experience

Biography

Strategies

Strategies

News & Insights

News & Insights

Executive Director
31 years industry experience