Scroll Up Top
Download icon
Download

Two factors make us question the quality of the market’s earnings growth: (i) the earnings boom has not been matched by cash generation, and (ii) this exceptional earnings growth comes from a starting point at which corporate margins are already close to historical highs.  

The third quarter proved a challenging one for global markets. Re-escalating U.S.-Iran tensions and tightening supply drove extreme volatility in energy markets, with Brent crude oil futures surging 40% and the resulting energy shock keeping inflation fears firmly in focus. Monetary conditions tightened further as a number of central banks raised policy rates, while mounting fiscal pressures and sovereign debt concerns compounded the pressure on longer-duration bonds, pushing the 10-year U.S. Treasury yield up 50 bps over the month, closing September at 5.29% – its highest level in more than two decades.

It was also a choppy quarter for equities. July saw a reversal among some of the strongest year-to-date beneficiaries of the artificial intelligence (AI) infrastructure build-out, with semiconductors falling sharply and other areas of physical AI infrastructure coming under pressure. These losses were largely recovered as the quarter progressed, with the release of several next-generation autonomous agents and frontier models contributing to a notable improvement in AI sentiment during September. At the same time, market participation narrowed considerably over the quarter, with less than one-third of MSCI World constituents outperforming the index in September, down from around two-thirds in July.[1] The relative performance of our quality portfolios broadly followed this round trip, improving as participation broadened before weakening again as it narrowed.

The MSCI World Index’s modest 2% gain in the third quarter takes its year-to-date return to a respectable 12%. Underpinning this performance has been an extremely buoyant earnings backdrop, with the index’s 12-month forward earnings per share (EPS) rising 23% year-to-date, even as its multiple has fallen 10% to 18x next-12-month (NTM) price-to-earnings (P/E) – below its COVID-era peak of 21x and only slightly above its 10-year historic average of 17x. The earnings momentum has been even stronger for the S&P 500 Index, where forward earnings are up 31% year-to-date.

While the earnings strength has been a nearly market-wide phenomenon (with only four of the index’s 11 sectors – utilities, health care, consumer staples and real estate – delivering EPS growth of less than 10%), the bulk of earnings upgrades for the index come from two distinct pockets: energy and AI.

In energy, persistently high oil prices have driven EPS growth of 60% year-to-date, while the AI deployment boom has propelled earnings growth in semiconductors (+111% EPS), hardware (+38%) and the hyperscalers (+32%). Aggregating energy and these three “AI-enablers” areas together explains over 70% of the increase in index earnings growth. Taking into account that AI spend has also benefited pockets of industrials supporting the physical data centre build-out, the true earnings growth concentration is likely to be even greater.

Beyond the obvious heavy reliance on AI-related earnings growth and volatile energy prices, we would point to two factors which make us question the quality of the market’s earnings growth. First, the earnings boom has not been matched by cash generation: while the MSCI World 12-month forward EPS has risen by 23% year-to-date, its free cash flow growth has been 12 percentage points lower. In other words, the improvement in underlying corporate economics is less pronounced than headline earnings growth would imply, as the semiconductor companies and other infrastructure providers take 100% of the AI buildout revenue and profit today, while those spending the money capitalise most of their costs.

Second, this exceptional earnings growth comes from a starting point at which corporate margins are already close to historical highs. While today’s extraordinary AI earnings are accruing to the companies supplying the build-out, we have yet to see a commensurate benefit to margins among corporate customers buying and deploying the technology. There is evidence of productivity gains in areas such as advertising and coding, but these have yet to translate into a material earnings benefit across the wider corporate sector, which implies that the margin improvement has largely been driven by the AI-enablers, rather than adopters.

In our view, two areas in particular will test how well this earnings backdrop holds up from here.

Can corporates sustain earnings in a higher-inflation world?
Higher inflation may support nominal revenues and earnings, but periods of high inflation have not historically translated into higher returns on equity for corporates. As Warren Buffett observed in his 1977 Fortune article, How Inflation Swindles the Equity Investor, as prices rise, so too does the capital required to sustain a business, with inventories and productive assets ultimately needing to be replenished at higher costs.

Keeping quality investors on their toes, inflation can also temporarily gift even relatively low quality businesses the appearance of pricing power, as they may initially be able to pass higher costs on to customers. As inflation persists, however, and higher interest rates compound rising input and labour costs, genuine pricing power should become easier to distinguish, with those businesses better placed to protect their economics.

Can the AI earnings boom endure?
The sustainability of earnings in parts of the AI complex will largely depend on whether the AI build-out has created newfound and durable pricing power across the supply chain. Putting to one side the rare bottlenecks, the usual rule of capital cycles is that exceptionally attractive economics incentivise additional investment and bring new capacity online. Some of today’s supply constraints may persist for some time, not least because the relatively short replacement cycle for leading-edge AI chips could create a recurring source of demand. Current earnings expectations appear to assume that demand will remain strong enough to absorb much of that additional supply and sustain today’s unusually favourable economics. The question is whether AI can indeed reverse the multi-decade trend of memory, power and other components becoming cheaper per relevant unit of output, or whether we are experiencing a more traditional – albeit exceptionally strong – capital cycle in which increased demand ultimately brings forth increased supply. The distinction will be enormously consequential in areas such as memory, where operating margins have moved from a historical through-cycle range of roughly 0%-30% towards 70%-80%.

The opportunity
Today’s market is underpinned by earnings growth that is exceptional by any historical standards. More than 20% earnings accretion in just the first nine months of the year has rarely been seen outside of one-off recoveries from earlier sharp cyclical slowdowns, like COVID or the Global Financial Crisis, never mind from a very high margin base. The sustainability of this growth will have a consequential impact on the direction of broader market returns.

Against this backdrop, we find the opportunity in quality compounders particularly compelling. This group, in our view, offers resilient growth and proven pricing power, which should translate in reliable earnings compounding, with much lower sensitivity to the AI build-out, commodity prices and inflation cycles than the broader market.

Importantly, investors are currently paying relatively little for that optionality, as the premium attached to the more dependable earnings growth we seek has compressed. Our global portfolios now trade at broadly the same free cash flow yield as the market – valuation levels rarely seen in its history – despite materially higher returns on operating capital employed and gross margins, and what we believe to be a more resilient through-cycle earnings profile. Crucially, that earnings profile is more reliant on dependable top-line growth than on further margin expansion from already elevated levels.

Nor does the quality opportunity depend on either of the risks discussed above materialising. Our global portfolios are deliberately positioned across a range of outcomes: we participate in the AI build-out through select enablers and bottlenecks where we believe competitive advantages are durable; own high quality businesses with the potential to benefit from AI that continue to trade at depressed valuations; and retain defensive compounders whose investment cases are largely independent of the AI debate. If enthusiasm around AI infrastructure persists, we should participate through the first group; if market leadership broadens, the second offers meaningful rerating potential; and if earnings growth becomes more difficult to find, the resilience of the third – and indeed of the portfolios more broadly given their combination of proven pricing power, resilient revenues, and credible through-cycle compounding – should become increasingly valuable.


1 Source: U.S. Department of the Treasury

2 Source for data cited in this outlook, unless otherwise noted: MSIM and FactSet, as of 30 September 2026.

International Equity Team

The International Equity team follows a disciplined investment process based on fundamental analysis and bottom-up stock selection. They believe that the best route to attractive long-term returns is through compounding and providing reduced downside participation.

The Authors


Risk Considerations
There is no assurance that a portfolio will achieve its investment objective. Portfolios are subject to market risk, which is the possibility that the market value of securities owned by the portfolio will decline. Market values can change daily due to economic and other events (e.g. natural disasters, health crises, terrorism, conflicts and social unrest) that affect markets, countries, companies or governments. It is difficult to predict the timing, duration, and potential adverse effects (e.g. portfolio liquidity) of events. Accordingly, you can lose money investing in this strategy. Please be aware that this strategy may be subject to certain additional risks. Changes in the worldwide economy, consumer spending, competition, demographics and consumer preferences, government regulation and economic conditions may adversely affect global franchise companies and may negatively impact the strategy to a greater extent than if the strategy’s assets were invested in a wider variety of companies. In general, equity securities’ values also fluctuate in response to activities specific to a company. Investments in foreign markets entail special risks such as currency, political, economic, and market risks. Stocks of small- and mid-capitalisation companies carry special risks, such as limited product lines, markets and financial resources, and greater market volatility than securities of larger, more established companies. The risks of investing in emerging market countries are greater than risks associated with investments in foreign developed markets. Derivative instruments may disproportionately increase losses and have a significant impact on performance. They also may be subject to counterparty, liquidity, valuation, correlation and market risks. Illiquid securities may be more difficult to sell and value than publicly traded securities (liquidity risk). Non-diversified portfolios often invest in a more limited number of issuers. As such, changes in the financial condition or market value of a single issuer may cause greater volatility. ESG strategies that incorporate impact investing and/or Environmental, Social and Governance (ESG) factors could result in relative investment performance deviating from other strategies or broad market benchmarks, depending on whether such sectors or investments are in or out of favor in the market. As a result, there is no assurance ESG strategies could result in more favorable investment performance.

IMPORTANT INFORMATION
There is no guarantee that any investment strategy will work under all market conditions, and each investor should evaluate their ability to invest for the long-term, especially during periods of downturn in the market.

A separately managed account may not be appropriate for all investors. Separate accounts managed according to the particular Strategy may include securities that may not necessarily track the performance of a particular index. A minimum asset level is required.

For important information about the investment managers, please refer to Form ADV Part 2.

The views and opinions and/or analysis expressed are those of the author or the investment team as of the date of preparation of this material and are subject to change at any time without notice due to market or economic conditions and may not necessarily come to pass. Furthermore, the views will not be updated or otherwise revised to reflect information that subsequently becomes available or circumstances existing, or changes occurring, after the date of publication. The views expressed do not reflect the opinions of all investment personnel at Morgan Stanley Investment Management (MSIM) and its subsidiaries and affiliates (collectively “the Firm”), and may not be reflected in all the strategies and products that the Firm offers.

Forecasts and/or estimates provided herein are subject to change and may not actually come to pass. Information regarding expected market returns and market outlooks is based on the research, analysis and opinions of the authors or the investment team. These conclusions are speculative in nature, may not come to pass and are not intended to predict the future performance of any specific strategy or product the Firm offers. Future results may differ significantly depending on factors such as changes in securities or financial markets or general economic conditions.

This material has been prepared on the basis of publicly available information, internally developed data and other third-party sources believed to be reliable. However, no assurances are provided regarding the reliability of such information and the Firm has not sought to independently verify information taken from public and third-party sources.

This material is a general communication, which is not impartial and all information provided has been prepared solely for informational and educational purposes and does not constitute an offer or a recommendation to buy or sell any particular security or to adopt any specific investment strategy. The information herein has not been based on a consideration of any individual investor circumstances and is not investment advice, nor should it be construed in any way as tax, accounting, legal or regulatory advice. To that end, investors should seek independent legal and financial advice, including advice as to tax consequences, before making any investment decision.

Charts and graphs provided herein are for illustrative purposes only. Past performance is no guarantee of future results.

The indexes are unmanaged and do not include any expenses, fees or sales charges. It is not possible to invest directly in an index. Any index referred to herein is the intellectual property (including registered trademarks) of the applicable licensor. Any product based on an index is in no way sponsored, endorsed, sold or promoted by the applicable licensor and it shall not have any liability with respect thereto.

This material is not a product of Morgan Stanley’s Research Department and should not be regarded as a research material or a recommendation. The Firm has not authorised financial intermediaries to use and to distribute this material, unless such use and distribution is made in accordance with applicable law and regulation. Additionally, financial intermediaries are required to satisfy themselves that the information in this material is appropriate for any person to whom they provide this material in view of that person’s circumstances and purpose. The Firm shall not be liable for, and accepts no liability for, the use or misuse of this material by any such financial intermediary.

This material may be translated into other languages. Where such a translation is made this English version remains definitive. If there are any discrepancies between the English version and any version of this material in another language, the English version shall prevail.

The whole or any part of this material may not be directly or indirectly reproduced, copied, modified, used to create a derivative work, performed, displayed, published, posted, licensed, framed, distributed or transmitted or any of its contents disclosed to third parties without the Firm’s express written consent. This material may not be linked to unless such hyperlink is for personal and non-commercial use. All information contained herein is proprietary and is protected under copyright and other applicable law.

Morgan Stanley Investment Management is the asset management division of Morgan Stanley.

DISTRIBUTION
This material is only intended for and will only be distributed to persons resident in jurisdictions where such distribution or availability would not be contrary to local laws or regulations.

MSIM, the asset management division of Morgan Stanley (NYSE: MS), and its affiliates have arrangements in place to market each other’s products and services. Each MSIM affiliate is regulated as appropriate in the jurisdiction it operates. MSIM’s affiliates are: Eaton Vance Management (International) Limited, Eaton Vance Advisers

International Ltd, Calvert Research and Management, Eaton Vance Management, Parametric Portfolio Associates LLC, and Atlanta Capital Management LLC.

This material has been issued by any one or more of the following entities:

EMEA
This material is for Professional Clients/Accredited Investors only.

In the EU, MSIM and Eaton Vance materials are issued by MSIM Fund Management (Ireland) Limited (“FMIL”). FMIL is regulated by the Central Bank of Ireland and is incorporated in Ireland as a private company limited by shares with company registration number 616661 and has its registered address at 24-26 City Quay, Dublin 2, DO2 NY19, Ireland.

Outside the EU, MSIM materials are issued by Morgan Stanley Investment Management Limited (MSIM Ltd) is authorised and regulated by the Financial Conduct Authority. Registered in England. Registered No. 1981121. Registered Office: 25 Cabot Square, Canary Wharf, London E14 4QA.

In Switzerland, MSIM materials are issued by Morgan Stanley & Co. International plc, London (Zurich Branch) Authorised and regulated by the Eidgenössische Finanzmarktaufsicht (“FINMA”). Registered Office: Beethovenstrasse 33, 8002 Zurich, Switzerland.

Outside the US and EU, Eaton Vance materials are issued by Eaton Vance Management (International) Limited (“EVMI”) 125 Old Broad Street, London, EC2N 1AR, UK, which is authorised and regulated in the United Kingdom by the Financial Conduct Authority.

Italy: MSIM FMIL (Milan Branch), (Sede Secondaria di Milano) Palazzo Serbelloni Corso Venezia, 16 20121 Milano, Italy. The Netherlands: MSIM FMIL (Amsterdam Branch), Rembrandt Tower, 11th Floor Amstelplein 1 1096HA, Netherlands. France: MSIM FMIL (Paris Branch), 61 rue de Monceau 75008 Paris, France. Spain: MSIM FMIL (Madrid Branch), Calle Serrano 55, 28006, Madrid, Spain. Germany: MSIM FMIL Frankfurt Branch, Große Gallusstraße 18, 60312 Frankfurt am Main, Germany (Gattung: Zweigniederlassung (FDI) gem. § 53b KWG). Denmark: MSIM FMIL (Copenhagen Branch), Gorrissen Federspiel, Axel Towers, Axeltorv2, 1609 Copenhagen V, Denmark.

MIDDLE EAST
Dubai: MSIM Ltd (Representative Office, Unit Precinct 3-7th Floor-Unit  701 and 702, Level 7, Gate Precinct Building 3, Dubai International Financial Centre, Dubai, 506501, United Arab Emirates. Telephone: +97 (0)14 709 7158). This document is distributed in the Dubai International Financial Centre by Morgan Stanley Investment Management Limited (Representative Office), an entity regulated by the Dubai Financial Services Authority (“DFSA”). It is intended for use by professional clients and market counterparties only. This document is not intended for distribution to retail clients, and retail clients should not act upon the information contained in this document. This document relates to a financial product which is not subject to any form of regulation or approval by the DFSA. The DFSA has no responsibility for reviewing or verifying any documents in connection with this financial product. Accordingly, the DFSA has not approved this document or any other associated documents nor taken any steps to verify the information set out in this document, and has no responsibility for it. The financial product to which this document relates may be illiquid and/ or subject to restrictions on its resale or transfer. Prospective purchasers should conduct their own due diligence on the financial product. If you do not understand the contents of this document, you should consult an authorised financial adviser.

U.S.
NOT FDIC INSURED. OFFER NO BANK GUARANTEE. MAY LOSE VALUE. NOT INSURED BY ANY FEDERAL GOVERNMENT AGENCY. NOT A DEPOSIT.

LATIN AMERICA (BRAZIL, CHILE COLOMBIA, MEXICO, PERU, AND URUGUAY)
This material is for use with an institutional investor or a qualified investor only. All information contained herein is confidential and is for the exclusive use and review of the intended addressee, and may not be passed on to any third party. This material is provided for informational purposes only and does not constitute a public offering, solicitation or recommendation to buy or sell for any product, service, security and/or strategy. A decision to invest should only be made after reading the strategy documentation and conducting in-depth and independent due diligence.

ASIA PACIFIC
Hong Kong: This material is disseminated by Morgan Stanley Asia Limited for use in Hong Kong and shall only be made available to “professional investors” as defined under the Securities and Futures Ordinance of Hong Kong (Cap 571). The contents of this material have not been reviewed nor approved by any regulatory authority including the Securities and Futures Commission in Hong Kong. Accordingly, save where an exemption is available under the relevant law, this material shall not be issued, circulated, distributed, directed at, or made available to, the public in Hong Kong. Singapore: This material is disseminated by Morgan Stanley Investment Management Company and should not be considered to be the subject of an invitation for subscription or purchase, whether directly or indirectly, to the public or any member of the public in Singapore other than (i) to an institutional investor under section 304 of the Securities and Futures Act, Chapter 289 of Singapore (“SFA”); (ii) to a “relevant person” (which includes an accredited investor) pursuant to section 305 of the SFA, and such distribution is in accordance with the conditions specified in section 305 of the SFA; or (iii) otherwise pursuant to, and in accordance with the conditions of, any other applicable provision of the SFA. This publication has not been reviewed by the Monetary Authority of Singapore. Australia: This material is provided by Morgan Stanley Investment Management (Australia) Pty Ltd ABN 22122040037, AFSL No. 314182 and its affiliates and does not constitute an offer of interests. Morgan Stanley Investment Management (Australia) Pty Limited arranges for MSIM affiliates to provide financial services to Australian wholesale clients. Interests will only be offered in circumstances under which no disclosure is required under the Corporations Act 2001 (Cth) (the “Corporations Act”). Any offer of interests will not purport to be an offer of interests in circumstances under which disclosure is required under the Corporations Act and will only be made to persons who qualify as a “wholesale client” (as defined in the Corporations Act). This material will not be lodged with the Australian Securities and Investments Commission.

JAPAN
For professional investors, this material is circulated or distributed for informational purposes only. For those who are not professional investors, this material is provided in relation to Morgan Stanley Investment Management (Japan) Co., Ltd. (“MSIMJ”)’s business with respect to discretionary investment management agreements (“IMA”) and investment advisory agreements (“IAA”). This is not for the purpose of a recommendation or solicitation of transactions or offers any particular financial instruments. Under an IMA, with respect to management of assets of a client, the client prescribes basic management policies in advance and commissions MSIMJ to make all investment decisions based on an analysis of the value, etc. of the securities, and MSIMJ accepts such commission. The client shall delegate to MSIMJ the authorities necessary for making investment. MSIMJ exercises the delegated authorities based on investment decisions of MSIMJ, and the client shall not make individual instructions. All investment profits and losses belong to the clients; principal is not guaranteed. Please consider the investment objectives and nature of risks before investing. As an investment advisory fee for an IAA or an IMA, the amount of assets subject to the contract multiplied by a certain rate (the upper limit is 2.20% per annum (including tax)) shall be incurred in proportion to the contract period. For some strategies, a contingency fee may be incurred in addition to the fee mentioned above. Indirect charges also may be incurred, such as brokerage commissions for incorporated securities. Since these charges and expenses are different depending on a contract and other factors, MSIMJ cannot present the rates, upper limits, etc. in advance. All clients should read the Documents Provided Prior to the Conclusion of a Contract carefully before executing an agreement. This material is disseminated in Japan by MSIMJ, Registered No. 410 (Director of Kanto Local Finance Bureau (Financial Instruments Firms)), Membership: the Japan Securities Dealers Association, TheInvestment Trusts Association, Japan, the Japan Investment Advisers Association and the Type II Financial Instruments Firms Association.