Press Release
February 17, 2022

AWT Labels & Packaging Extends Labeling Portfolio with Labeltronix Acquisition


Press Release

AWT Labels & Packaging Extends Labeling Portfolio with Labeltronix Acquisition

AWT Labels & Packaging Extends Labeling Portfolio with Labeltronix Acquisition

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February 17, 2022


MINNEAPOLIS, MN February 16, 2022 

Minneapolis-based AWT Labels & Packaging, Inc. (AWT), a leading  provider of specialty labels and packaging for the healthcare, food & beverage, personal care, and  industrial durable end markets, today announced the acquisition of Labeltronix.  

Labeltronix is a leading label manufacturer of premium craft labels with headquarters in Anaheim, CA. The company serves some of the country’s most prominent brands, in a variety of markets including wine and spirits, craft beer, nutraceutical, food and beverage, and other CPG sectors. The business will continue to operate under the Labeltronix name.  

“We are elated with the addition of Labeltronix to the AWT family,” said Bruce Hanson, CEO of AWT. “Labeltronix has built an incredible reputation of providing award winning labels that help brands stand out in the crowd. Their commitment to quality and a first-class customer  experience aligns well with our core values, and their innovative, best-in-class manufacturing facility will  become AWT’s flagship site on the West Coast. We are excited to continue acquiring great businesses  and partnering with great teams to find ways to deliver more value to our customers’ ongoing needs.”  

AWT’s acquisition of Labeltronix will add to their attractive end-market presence, high-end premium  crafted label manufacturing capabilities, and will have an immediate impact in adding value for existing  and new customers.  

“We’re thrilled with the opportunity to become part of AWT,” said John Trail, President of Labeltronix.  “With the support of AWT’s diverse operations, broad facility network, and national resources, we’ll be  able to bring our premium product labels to more customers and brands. Additionally, ReThink Labeling,  a division of Labeltronix, is dedicated to bringing innovative on-demand label solutions to more  customers.”  

Under AWT, Labeltronix will continue to provide the highest-quality product labeling solutions, including  their proprietary Lean Labeling® process, to customers across North America.  

Labeltronix represents the second acquisition by AWT in recent months, following the January acquisition  of MacArthur Corporation, a leading manufacturer of custom engineered industrial and durable label  solutions with headquarters in Grand Blanc, MI, and operations in Michigan, Poland, and China.  

About AWT 

Founded in 1991, AWT is a narrow and wide web converter of labels and flexible packaging focused on  the Healthcare, Personal Care, Food, Beverage, and Durable end markets. AWT’s primary business is  converting film and paper substrates into pressure-sensitive labels, shrink-sleeves, extended content  labels, digital labels, flexible packaging, and other specialty products for a variety of applications and end  markets. The company uses the latest in flexographic and digital printing equipment, and currently  operates facilities in Minneapolis, Minnesota (HQ), South Elgin, Illinois, Hauppauge, New York (Citation  Healthcare Labels), Grand Blanc, Michigan (MacArthur LLC). More information about AWT can be found  at

About Labeltronix  

Labeltronix helps brands bring premium crafted labels to life. Using the latest label printing technology,  Labeltronix offers labels with the best materials, finishes and customer service. The company makes the  most innovative label concepts a reality for wine, spirits, craft beer, cannabis products, and other CPG  sectors. More information about Labeltronix can be found at and

About Morgan Stanley Capital Partners

Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over three decades. Morgan Stanley Capital Partners focuses on privately negotiated equity and equity-related investments primarily in North America and seeks to create value in portfolio companies primarily in a series of subsectors in the business services, consumer, healthcare, education and industrials markets with an emphasis on driving significant organic and acquisition growth through an operationally focused approach. For further information about Morgan Stanley Capital Partners, please visit

Morgan Stanley Capital Partners manages a middle-market private equity platform. The team has invested capital in a broad spectrum of industries for over two decades.

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