Top
NEW YORK – Morgan Stanley Investment Management (MSIM) announced today the inclusion of Morgan Stanley in Fortune’s inaugural Crypto 100 list, which highlights companies helping shape the global digital asset ecosystem. Morgan Stanley ranked #6 in the TradFi category, with MSIM’s launch of Morgan Stanley Bitcoin Trust (MSBT) referenced among the Firm’s digital assets developments in 2026.
The recognition comes as digital assets become increasingly integrated into global financial markets and reflects the growing role traditional asset managers are playing in bringing institutional rigor and access to this evolving asset class.
Earlier this year, MSIM launched MSBT, an exchange-traded product designed to provide investors with regulated, transparent exposure to bitcoin through a traditional investment framework.
“The digital asset ecosystem continues to evolve rapidly, and we’re focused on delivering thoughtful, scalable investment solutions that meet client demand,” said Scott Steel, Global Head of Product and Corporate Development at Morgan Stanley Investment Management. “Our inclusion on Fortune’s inaugural Crypto 100 reflects the work we’ve done to build out our platform and bring institutional-quality access to digital asset investment opportunities.”
MSBT represents a key milestone in MSIM’s broader digital assets strategy, which is centered on expanding access to emerging asset classes while maintaining the firm’s longstanding focus on governance, transparency and client outcomes.
“We see digital assets as an important and growing component of the global financial system,” said Amy Oldenburg, Head of Digital Assets Strategy at Morgan Stanley. “As adoption increases, our focus is on helping clients navigate this space through familiar, regulated investment solutions that can be incorporated into broader portfolios.”
The launch of MSBT builds on the strength of MSIM’s ETF platform, which continues to grow as the firm brings new capabilities to market across asset classes.
“With MSBT, we developed a product that is institutional-grade, competitively priced, and aligned with how advisors and investors are looking to access digital assets today,” said Ally Wallace, Global Head of ETFs at Morgan Stanley Investment Management. “It’s an example of how we’re expanding our ETF platform to meet evolving investor needs while staying grounded in our core investment expertise.”
MSIM also debuted the Stablecoin Reserves Portfolio (MSNXX), a new government money market fund designed to align with the stablecoin reserves investment requirements of the Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS Act) in addition to adding Digital Asset Platform (DAP) class shares to certain liquidity funds which offer blockchain-based mirrored record tokenization.
The Fortune Crypto 100 recognizes both crypto-native companies and established financial institutions, highlighting the increasing convergence of traditional finance and digital asset innovation.
Full Fortune Crypto 100.
About Morgan Stanley Investment Management
Morgan Stanley Investment Management, together with its investment advisory affiliates, has more than 1,300 investment professionals around the world and $1.9 trillion in assets under management or supervision as of March 31, 2026. Morgan Stanley Investment Management strives to provide outstanding long-term investment performance, service, and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations and individuals worldwide. For further information about Morgan Stanley Investment Management, please visit www.morganstanley.com/im.
About Morgan Stanley
Morgan Stanley (NYSE: MS) is a leading global financial services firm providing a wide range of investment banking, securities, wealth management and investment management services. With offices in 42 countries, the Firm's employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit www.morganstanley.com.
Investing in digital assets involves risk, including possible loss of principal. An investment in Morgan Stanley Bitcoin Trust (“MSBT” or the “Trust”) is subject to a high degree of risk and heightened volatility. MSBT is not suitable for any investor that cannot afford loss of the entire investment.
Morgan Stanley Investment Management Inc. is the Delegated Sponsor and Foreside Fund Services, LLC is the Marketing Agent for MSBT.
This information must be preceded or accompanied by a prospectus, click here to view or download prospectus. We advise you to consider the Trust’s objectives, risks, charges and expenses carefully before investing. The prospectus contains this and other important information about the Trust. Please read the prospectus carefully before you invest.
The Trust is not registered under the Investment Company Act of 1940, as amended (the “40 Act”) and is not subject to regulation under the 40 Act, unlike most mutual funds or ETFs. The Trust may trade at a premium or discount to its net asset value. The Trust is new and has a limited operating history upon which investors may base an evaluation of its likely performance.
The value of the Trust relates directly to the value of the underlying digital asset it holds, the value of which is highly volatile and subject to fluctuations due to a number of factors.
The Trust relies on third party service providers to perform certain functions essential to the affairs of the Trust. Some of these service providers may not be subject to federal regulation and oversight and the replacement of such service providers could pose a challenge to the safekeeping of the digital asset and to the operations of the Trust.
No guarantee or representation is made that the Trust’s investment strategy, including, without limitation, its investment objectives or strategies, will be successful, and investment results may vary substantially over time. Nothing herein is intended to imply that the Trust’s investment methodology or that investing may be considered “conservative,” “safe,” “risk free,” or “risk averse.”
This material is not an offer or solicitation of any kind to buy or sell any securities outside of the United States of America. Nothing in this content should be considered a solicitation to buy or an offer to sell shares of any investment in any jurisdiction where the offer or solicitation would be unlawful under the securities laws of such jurisdiction, nor is it intended as investment, tax, financial, or legal advice. Investors should seek such professional advice for their particular situation and jurisdiction.
Digital Asset Risk Disclosures
Many digital assets, including bitcoin, have experienced significant volatility in trading prices in recent periods and may continue to experience such volatility in the future. Such volatility in digital asset prices could have a material adverse effect on the value of the Trust and the shares could lose all or substantially all of their value.
Digital assets represent a new and rapidly evolving industry. The value of the Trust depends, among other things, on the acceptance of the digital assets in general and bitcoin in particular, the capabilities and development of blockchain technologies and the fundamental investment characteristics of bitcoin.
Digital asset networks are developed and maintained by a diverse set of contributors and the perception that certain contributors will no longer contribute to the network or may decrease their contributions to, or involvement with the network could have an adverse effect on the market price of the related digital asset.
Digital assets may have concentrated ownership and large sales or distributions by holders of such digital assets could have an adverse effect on the market price of such digital assets.
The Trust holds bitcoin; however, an investment in the Trust is not a direct investment in bitcoin. As a non-diversified and single industry fund, the value of the shares may fluctuate more than shares invested in a broader range of industries. Because the value of the Trust is correlated with the value of bitcoin, it is important to understand the investment attributes of, and the market for, the underlying digital asset (bitcoin). Please consult with your financial professional.
A substantial direct investment in digital assets may require expensive and sometimes complicated arrangements in connection with the acquisition, security and safekeeping of the digital asset and may involve the payment of substantial fees to third party service providers through cash payments of U.S. dollars.
Regulation of digital assets, including bitcoin, continues to evolve across different jurisdictions worldwide, which may cause uncertainty and insecurity as to the legal and tax status of a given digital asset. As bitcoin and digital assets have grown in both popularity and market size, the U.S. Congress and a number of U.S. federal and state agencies have been examining the operations of digital asset networks, digital asset users and the digital asset spot market. Many of these state and federal agencies have brought enforcement actions and issued advisories and rules relating to digital asset markets. Ongoing and future regulatory actions with respect to digital assets generally or any single digital asset in particular may alter, perhaps to a materially adverse extent, the nature of an investment in the Trust.
The Delegated Sponsor does not store, hold, or maintain custody or control of the Trust’s digital assets but instead has entered into Custodial Services Agreements with third parties to facilitate the security of its bitcoin. The Custodians control and secure the Trust’s bitcoin, in segregated custody accounts to store private keys, which allows for the transfer of ownership or control of the Trust’s bitcoin, on the Trust’s behalf. If a Custodian resigns or is removed by the Delegated Sponsor or otherwise, without replacement, it could trigger early termination of the Trust.
The net assets of the Trust and its shares are valued on a daily basis with reference to CoinDesk Bitcoin Benchmark Rate, a standardized reference rate published by COINDESK®. COINDESK® and the Trust's applicable reference rate (the "Index") are trade or service marks of CoinDesk Indices, Inc. (with its affiliates, including CC Data Limited, “CDI”), and/or its licensors. CDI or CDI's licensors own all proprietary rights in the Index. CDI is not affiliated with Morgan Stanley Investment Management Inc. and does not approve, endorse, review, or recommend the Trust. CDI does not guarantee the timeliness, accurateness, or completeness of any data or information relating to any Index and shall not be liable in any way to Morgan Stanley Investment Management Inc., investors in or holders of any of the Trust or other third parties in respect of the use or accuracy of any Index or any data included therein.
Before making an investment decision, you should carefully consider the risk factors and other information included in the prospectus.
Investors should be aware that investing in MSBT is not equivalent to investing directly in bitcoin.
Forward-Looking Statements
Certain statements contained herein and in any related materials may constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements can generally be identified by the use of words such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "project," "seek," "should," "target," "will," "would," or similar expressions, or the negative of such terms. These statements are based on current expectations, estimates, assumptions, and projections and are subject to significant risks, uncertainties, and other factors that may cause actual results, performance, or developments to differ materially from those expressed or implied by such statements. Forward-looking statements speak only as of the date on which they are made. The Trust undertakes no obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except to the extent required by applicable law.
