Online Search Advertising - September 2004


Online Search Advertising -- Slide Presentation

This presentation focuses on the eight key trends that we believe are driving changes in Online Search Advertising. Themes include: Need for Search; Why Online Search Has So Much Potential; What People Search For; Online Advertising Still in Early Growth Stages; Improving User Experience Creates Opportunities; Revenue per Search Trends; Trends in Natural Search vs. Sponsored Search; and Companies Impacting (and Impacted by) Search. For details on specific companies, financial models and valuation thoughts, please see our company and industry research reports.

Online Search Advertising Presentation - September 2004 (76 pages)