 |
 |
 |
|
 |
|
|
|
 |
|
||
| Does Internet Advertising Work? It seems that we, The Advertising & Marketing Services Team, get asked this question every day, so this report is our answer. Our answer compares the effectiveness of branding, direct marketing banner ads and direct e-mail to traditional media (TV, magazine and newspapers) and traditional direct marketing (coupons and direct mail). We also discuss overall value and cost-effectiveness. In addition, we examine which companies are using Internet advertising, the top advertiser's budget allocations and the top Internet advertiser's budget allocations to determine any overlap and opportunity there exists Does Internet Advertising Work – Part 1 of 1 (14 pages) |
|
||||||
|
|
||||||
