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| The e-Marketing Report E-Advertising will be big, and direct e-Marketing (E-mail) is fast on its heels. We expect e-advertising will continue to swell. Our 2002 estimates for e-advertising indicate that the U.S. may exceed $17 billion (a CAGR of over 64%) and Europe may reach $2 billion. Combined with estimates for Asia, Canada, and Latin America, worldwide e-advertising may reach $21 bil-lion in 2002. Global e-advertising and direct e-marketing should be over $22 billion in 2002, up from $4.5 billion in 1999 — a CAGR of 71%. The e-Marketing Report |
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