Morgan Stanley

Morgan Stanley Honored with Three 2020 Money Management Institute/Barron’s Industry Awards for Commitment to Social Justice, Digital Innovation, and Wealth Manager Platform of the Year

Oct 29, 2020

New York —

Morgan Stanley today announced that the Firm has been honored by the 2020 Money Management Institute (MMI)/Barron’s Industry Awards, receiving honors for innovation and stellar service in three categories, including Social Justice, Digital Innovation and Wealth Manager Platform of the Year.

Since its inception, the annual MMI/Barron’s Industry Awards recognizes innovation and leadership in the investment advisory solutions industry and celebrates outstanding achievement by honoring firms that have raised the bar by delivering superior solutions for financial advisors and investors. Founded in 1997, the Money Management Institute is an industry association representing financial services firms that provide financial advice and professionally-managed investment advisory solutions to investors.

“At Morgan Stanley, we pride ourselves on our strong commitment to our clients and our communities,” said Andy Saperstein, Head of Morgan Stanley Wealth Management. “Therefore, to be recognized by the Money Management Institute and Barron’s for our work in social justice, digital innovation and wealth management is really an honor for which we are very grateful.”

Honoring exemplary commitment and progress in embracing and advocating for social justice in the investment advisory solutions industry, Morgan Stanley tied for first with Raymond James in the category of Social Justice. Morgan Stanley was awarded for its commitment to Diversity and Inclusion for its intentional addition of ‘Commitment to Diversity and Inclusion’ to its core values, mirroring the company’s ongoing commitment to improving diversity in its workforce, building inclusive communities and ensuring its approach to wealth management reflects the needs of the communities it serves.

MMI/Barron’s Digital Innovation category honors a new technological innovation (or enhancement to an existing platform or tool) that enhances the investor or financial advisor experience with advisory solutions. Morgan Stanley was awarded for its Goals Planning System (GPS) which integrates proprietary goal planning with the Firm’s investment proposal tool, allowing Financial Advisors to scale their practice, deliver an engaging client experience and provide an enhanced and intuitive platform for goal tracking and reporting.

Marking Morgan Stanley’s third consecutive year being honored in the category, the Wealth Manager Platform of the Year category recognizes a wealth manager platform that exemplifies innovation in delivering better outcomes for investors and financial advisors. Morgan Stanley’s Advisory Expansion Efforts introduced a new suite of advisory solutions geared towards clients, including:

  • Annuities in Advisory: Clients may purchase eligible annuities within client discretionary accounts and benefit from advisory relationship pricing. These annuities are also included in clients’ overall portfolio risk analytics.
  • UMA Held Away: Provides a differentiated solution that delivers access to SMA strategies for clients’ custodying assets away from Morgan Stanley, providing transparency to Financial Advisors and clients on par with accounts held at Morgan Stanley.
  • National Advisory 529 Plan: Regarded as the first of its kind within the industry, clients can now work with their Financial Advisor to select a Firm discretionary managed portfolio for an annual asset-based fee.
  • Offshore UMA: This offering allows offshore mutual funds/ETFs, and onshore ETFs to be purchased by International Client Advisors and Financial Advisors with non-resident clients.

Nominations for the MMI/Barron’s Industry Awards were submitted in an open nomination process, and finalists were selected by a special review committee representing all segments of MMI’s membership. MMI member firms vote to determine the winners in each category.

For more information about Morgan Stanley’s MMI/Barron’s Industry Award honors as well as a full list of this year’s honorees, please visit

Morgan Stanley Wealth Management, a global leader, provides access to a wide range of products and services to individuals, businesses and institutions, including brokerage and investment advisory services, financial and wealth planning, cash management and lending products and services, annuities and insurance, retirement and trust services.

Morgan Stanley (NYSE: MS) is a leading global financial services firm providing investment banking, securities, wealth management and investment management services. With offices in more than 41 countries, the Firms employees serve clients worldwide including corporations, governments, institutions and individuals. For more information about Morgan Stanley, please visit


The Morgan Stanley Goals-Planning System (GPS) includes a brokerage investment analysis tool. While securities held in a client’s investment advisory accounts may be included in the analysis, the reports generated from the GPS Platform are not financial plans nor constitute a financial planning service. A financial plan generally seeks to address a wide spectrum of a client’s long-term financial needs, and can include recommendations about insurance, savings, tax and estate planning, and investments, taking into consideration the client’s goals and situation, including anticipated retirement or other employee benefits. Morgan Stanley Smith Barney LLC (“Morgan Stanley”) will only prepare a financial plan at a client’s specific request using Morgan Stanley approved financial planning software.

Investing in financial instruments carries with it the possibility of losses and that a focus on above-market returns exposes the portfolio to above-average risk. Performance aspirations are not guaranteed and are subject to market conditions. High volatility investments may be subject to sudden and large falls in value, and there could be a large loss on realization which could be equal to the amount invested.

IMPORTANT: The projections or other information provided by the Morgan Stanley Goals Planning System regarding the likelihood of various investment outcomes (including any assumed rates of return and income) are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results. Morgan Stanley does not represent or guarantee that the projected returns or income will or can be attained.

Please see the applicable program disclosure document for more information, available at

Annuities are offered in conjunction with Morgan Stanley Smith Barney LLC’s licensed insurance agency affiliates.

529 college savings plan are subject to market risk and may fluctuate in value. Before investing, investors should consider whether tax or other benefits are only available for investments in the investor’s home-state 529 college savings plan.

Please consider the investment objectives, risks, charges and expenses of annuities, 529 plans, ETFs and mutual funds carefully before investing. The prospectus contains this and other information about annuities, 529 plans, ETFs and mutual funds. To obtain a prospectus, contact your financial advisor. Please read the prospectus carefully before investing.

© 2020 Morgan Stanley Smith Barney LLC. Member SIPC.

CRC 3300142 10/2020

Media Relations Contact: Susan Siering,

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