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February 03, 2023

Morgan Stanley Capital Partners recognized by Inc. as a Top 50 Founder-Friendly Private Equity Firm

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February 03, 2023

Morgan Stanley Capital Partners recognized by Inc. as a Top 50 Founder-Friendly Private Equity Firm

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Morgan Stanley Capital Partners recognized by Inc. as a Top 50 Founder-Friendly Private Equity Firm

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February 03, 2023


Founder-Friendly Investors: How Private Equity and Venture Capital Are Helping Founders Level Up

Inc.'s annual Founder-Friendly Investors list offers an inside track on the PE and VC firms that help founder-led companies grow.


Whether you need funding to help turn your startup into a successful business or to grow it into an industry leader, Inc.'s fourth annual Founder-­Friendly Investors (PDF below) is a great place to start.

Since we last published this list, U.S. businesses have had to contend with record inflation, fears of a coming recession, and a Great Resignation that, uh, just won't quit. Finding an investment partner to help you handle these challenges could make the difference between your business gaining an edge or taking a turn for the worse. After all, private equity and venture capital firms don't fear change. They engineer it.

"If they bought the business, it's not to just keep doing more of the same," says Bob Gogel, a serial CEO and longtime consultant to entrepreneurs. "It's to do some new, innovative things." While investment activity in 2022 has fallen from record levels last year, the amount of capital going to U.S. businesses ­remains healthy historically. During the first half of the year, U.S. VC firms invested more than $144 billion across nearly 8,000 deals, according to research firm PitchBook.0

Meanwhile, U.S. PE firms -- which tend to invest in more mature companies than VC investors, often taking ownership stakes -- invested upwards of $400 billion in over 4,000 deals. What makes a firm founder-friendly? It comes down to how it helps drive growth. To create this list, we interviewed founders about their experiences partnering with these types of firms and crunched the data to see which investors really helped their portfolio com­panies level up. Several of those entrepreneurs recount how bringing on an investor helped them recruit top talentdevelop new products, or scale up fast. Some even landed on the Inc. 5000 list of America's fastest-­growing private com­panies after striking up the relationship.

One thing all these investment firms have in common is that they work with the founders, not against them. And the result is usually a good payday. Yes, there will be change -- but that's what it takes if you want a big chunk of it.

Morgan Stanley Capital Partners manages a middle-market private equity platform. The team has invested capital in a broad spectrum of industries for over two decades.
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The views and opinions are those of the author as of the date of publication and are subject to change at any time due to market or economic conditions and may not necessarily come to pass. Furthermore, the views will not be updated or otherwise revised to reflect information that subsequently becomes available or circumstances existing, or changes occurring, after the date of publication. These views do not constitute investment, financial, tax or other advice. The views expressed do not reflect the opinions of all portfolio managers at Morgan Stanley Investment Management (MSIM) or the views of the firm as a whole, and may not be reflected in all the strategies and products that the Firm offers. The information contained herein may refer to research, but does not constitute an equity research report and is not from Morgan Stanley Equity Research.

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