In a FundFire webcast moderated by Sam Heller, Joel Cramer, head of insurance client development at Morgan Stanley Investment Management, joined Matthew Reilley, head of insurance solutions at Conning Asset Management, and Felix Lurye, head of asset liability management and investment strategy at Guardian Life, to discuss distribution in the insurance channels and how insurers have evolved their general account portfolio to include a wider variety of investments. They discuss the importance of understanding insurers' liquidity and solvency needs and how insurers are approaching asset allocation as they diversify beyond traditional fixed income to private credit, structured assets and other less liquid strategies. Cramer noted that success in the insurance channel hinges on aligning investment strategies with an insurance client’s investment objectives, risk preferences and regulatory considerations.