The Global Franchise Strategy invests in high quality companies with pricing power.
We believe that a portfolio of high quality companies, whose competitive advantage is driven by hard-to-replicate intangible assets and pricing power, has the potential to generate attractive long-term returns and relative downside participation.
"We believe that a portfolio of high quality companies, whose competitive advantage is driven by hard-to-replicate intangible assets and pricing power, has the potential to generate attractive long-term returns and relative downside participation.
The views and opinions are those of the author as of the date of publication and are subject to change at any time due to market or economic conditions and may not necessarily come to pass. Furthermore, the views will not be updated or otherwise revised to reflect information that subsequently becomes available or circumstances existing, or changes occurring, after the date of publication. The views expressed do not reflect the opinions of all investment personnel at Morgan Stanley Investment Management (MSIM) or the views of the firm as a whole, and may not be reflected in all the strategies and products that the Firm offers.
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