Global Brands Fund
Share Class :
ISIN: LU0552899998
Global Brands Fund
ISIN: LU0552899998
Share Class :

Global Brands Fund

ISIN: LU0552899998
Investment Objective
Long term growth of your investment.
Investment Approach
The investment team believes that high-quality companies can generate superior returns over the long term. Such companies are typically built on dominant market positions, underpinned by powerful, hard to replicate intangible assets that can generate high, unlevered returns on operating capital and strong free cash flows. Other characteristics are recurring revenue streams, pricing power, low capital intensity and organic growth.
Pricing & Performance

Past performance is not a reliable indicator of future results. Returns may increase or decrease as a result of currency fluctuations. All performance data is calculated NAV to NAV, net of fees, and does not take account of commissions and costs incurred on the issue and redemption of units. The sources for all performance and Index data is Morgan Stanley Investment Management. Please click here for additional performance disclosures and important information, which should be reviewed carefully.

As of 31-May-2019

As of 17-Jun-2019

As of 31-May-2019

As of 17-Jun-2019

Performance of 100 EUR invested
Performance of 100 EUR invested

Past performance is not a reliable indicator of future results.
Total Returns As of 31-May-2019 As of 31-Mar-2019
1 YR 3 YRS 5 YRS 10 YRS Since Inception
Share Class AHX (EUR) EUR (%) 8.46 8.67 6.96 -- 9.11
1 YR 3 YRS 5 YRS 10 YRS Since Inception
Share Class AHX (EUR) EUR (%) 8.46 28.34 40.02 -- 111.52
Morningstar Category Average (%) -- -- -- -- --
1 YR 3 YRS 5 YRS 10 YRS Since Inception
Share Class AHX (EUR) EUR (%) 10.40 9.46 8.00 -- 9.36
1 YR 3 YRS 5 YRS 10 YRS Since Inception
Share Class AHX (EUR) EUR (%) 10.40 31.16 46.96 -- 112.66
Morningstar Category Average (%) -- -- -- -- --
2012 2013 2014 2015 2016 2017 2018
Share Class AHX (EUR) EUR (%) 12.10 18.50 4.59 4.85 2.63 22.55 -5.46
2015 2016 2017 2018 2019
Share Class AHX (EUR) EUR (%) 4.43 4.48 14.03 3.77 8.46
Total Returns
As of 31-May-2019
1 Yr 8.46
3 Yrs 8.67
5 Yrs 6.96
10 Yrs --
Since Inception 9.11
TIMEFRAME Share Class AHX (EUR) EUR (%) Morningstar Category Average (%)
1 Yr 8.46 --
3 Yrs 28.34 --
5 Yrs 40.02 --
10 Yrs -- --
Since Inception 111.52 --
As of 31-Mar-2019
1 Yr 10.40
3 Yrs 9.46
5 Yrs 8.00
10 Yrs --
Since Inception 9.36
TIMEFRAME Share Class AHX (EUR) EUR (%) Morningstar Category Average (%)
1 Yr 10.40 --
3 Yrs 31.16 --
5 Yrs 46.96 --
10 Yrs -- --
Since Inception 112.66 --
2012 12.10
2013 18.50
2014 4.59
2015 4.85
2016 2.63
2017 22.55
2018 -5.46
2015 4.43
2016 4.48
2017 14.03
2018 3.77
2019 8.46
Past performance is not a reliable indicator of future results.
Composition 4 As of 31-May-2019
  Fund Index
Consumer Staples 39.11 8.71
Information Technology 28.96 15.98
Health Care 17.23 12.57
Industrials 6.17 11.14
Financials 2.95 15.85
Consumer Discretionary 1.78 10.36
Communication Services 1.55 8.53
Cash & equivalents 2.25 --
Total 100.00 --

Geography4 As of 31-May-2019
  Fund Index
United States 58.30 62.40
United Kingdom 22.63 5.77
France 6.27 3.80
Germany 5.72 2.96
Netherlands 3.68 1.22
Italy 1.14 0.76
Cash & equivalents 2.25 --
Total 100.00 --

Holdings As of 31-May-2019
Fund Index
Reckitt Benckiser plc 8.20 0.15
Microsoft Corp 7.57 2.32
Philip Morris Inc 5.90 0.31
Sap Se 5.72 0.31
Unilever plc 5.44 0.17
Visa Inc 5.18 0.73
Accenture plc 4.80 0.29
Baxter International Inc 3.90 0.09
Heineken Holdings NV 3.68 0.07
Danaher Corp 3.68 0.21
Total 54.07 --

These securities and percentage allocations are only for illustrative purposes and do not constitute, and should not be construed as, investment advice or recommendations with respect to the securities or investments mentioned.

Portfolio Characteristics
Fund Index
Active share (%) 92.73 --
Number of holdings 28 1,654
Free cash flow yield
(Next 12 Months) (%)
4.45 5.58
Price/earnings (Next 12 months) 20.64 14.82
Dividend Yield (Next 12 Months) (%) 2.18 2.73
Investment Team
William Lock
Head of International Equity Team
27 years industry experience
Bruno Paulson
Managing Director
25 years industry experience
Dirk Hoffmann-Becking
Executive Director
21 years industry experience
Nic Sochovsky
Managing Director
21 years industry experience
Vladimir Demine
Executive Director
17 years industry experience
Nathan Wong
Executive Director
19 years industry experience
Marcus Watson
Executive Director
11 years industry experience
Alex Gabriele
Executive Director
10 years industry experience
Richard Perrott
Vice President
13 years industry experience
Team members may be subject to change at any time without notice.

** Calendar Year Return (%) is available by selecting the fund name in the pricing table.

Please visit our Glossary page for fund related terms and definitions.

Performance data quoted is based on average annualized returns and net of fees.

The source for all performance and index data is Morgan Stanley Investment Management Limited.

Past performance is not indicative of future results. The value of the investments and the income from them can go down as well as up and an investor may not get back the amount invested. Returns may increase or decrease as a result of currency fluctuations. Performance data for funds with less than one year's track record is not shown. Performance is calculated net of fees. YTD performance data is not annualised. Performance of other share classes, when offered, may differ. Please consider the investment objectives, risks, charges and expenses of the fund carefully before investing. The prospectus and key investor information document (KIID) contains this and other information about the fund. Please read the prospectus and KIID carefully before you invest.

1 The Morningstar Rating™ for funds, or "star rating", is calculated for managed products (including mutual funds, variable annuity and variable life subaccounts, exchange-traded funds, closed-end funds, and separate accounts) with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product's monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star. The Overall Morningstar Rating for a managed product is derived from a weighted average of the performance figures associated with its three-, five-, and 10-year (if applicable) Morningstar Rating metrics. The weights are: 100% three-year rating for 36-59 months of total returns, 60% five-year rating/40% three-year rating for 60-119 months of total returns, and 50% 10-year rating/30% five-year rating/20% three-year rating for 120 or more months of total returns. While the 10-year overall star rating formula seems to give the most weight to the 10-year period, the most recent three-year period actually has the greatest impact because it is included in all three rating periods. Ratings do not take into account sales loads.

The Europe/Asia and South Africa category (EAA) includes funds domiciled in European markets, major cross-border Asian markets where material numbers of European UCITS funds are available (principally Hong Kong, Singapore and Taiwan), South Africa, and selected other Asian and African markets where Morningstar believes it is of benefit to investors for the funds to be included in the EAA classification system.

© 2019 Morningstar. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

2 The MSCI World Net Index is a free float adjusted market capitalization weighted index that is designed to measure the global equity market performance of developed markets. The term "free float" represents the portion of shares outstanding that are deemed to be available for purchase in the public equity markets by investors. The performance of the Index is listed in U.S. dollars and assumes reinvestment of net dividends. The index is unmanaged and does not include any expenses, fees or sales charges. It is not possible to invest directly in an index.

Entry Charge is a maximum possible figure. In some cases you might pay less, you can find this out from your financial adviser. Ongoing Charges reflect the payments and expenses incurred during the fund's operation and are deducted from the assets of the fund over the period. It includes fees paid for investment management (Management Fee), trustee/custodian, and administration charges. The Minimum Initial Investment/Minimum Subsequent Investment amounts may be in US Dollars (or the Euro Yen or Sterling equivalent of the US Dollar amount). For more information please see the Charges and Expenses section of the prospectus.

4 May not sum to 100% due to rounding. For additional information regarding sector classification/definitions please visit and the glossary page. Cash & Equivalents are defined as the value of assets that can be converted into cash immediately. These include commercial paper, open FX transactions, Treasury bills and other short-term instruments.  Such instruments are considered cash equivalents because they are deemed liquid and not subject to significant risk of changes in values.

William Lock, Bruno Paulson and Vladimir Demine started to manage the fund in June 2009.

This communication was issued by Morgan Stanley Asia Limited for use in Hong Kong, and its contents have not been reviewed by the Securities & Futures Commission of Hong Kong.

Only A and C share classes of the Fund are authorized by the Securities & Futures Commission of Hong Kong to be offered to the public in Hong Kong. 


WAM is the weighted average maturity of the portfolio. The WAM calculation utilizes the interest-rate reset date, rather than a security's stated final maturity, for variable- and floating- rate securities. By looking to a portfolio's interest rate reset schedule in lieu of final maturity dates, the WAM measure effectively captures a fund's exposure to interest rate movements and the potential price impact resulting from interest rate movements.


WAL is the weighted average life of the portfolio. The WAL calculation utilizes a security's stated final maturity date or, when relevant, the date of the next demand feature when the fund may receive payment of principal and interest (such as a put feature). Accordingly, WAL reflects how a portfolio would react to deteriorating credit (widening spreads) or tightening liquidity conditions.


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