• Research

How Retailers Navigate Omnichannel Maze

The challenges of fusing physical, online and distribution strategies into a successful retail model have never been harder. Morgan Stanley's Simeon Gutman explains.

For more Morgan Stanley Research on the retail industry, ask your Morgan Stanley representative or Financial Advisor for the full report, "North America Insight: Why Retailers Are Stuck in the Omni-Channel Maze," (May 5, 2016). Plus, more Ideas.