The Trillion-Dollar Blind Spot
While the majority of investors perceive the funding landscape as balanced, their actual investments to women and multicultural businesses are highly skewed. In our recent survey, we found by just how much
The perception
8 of 10
Investors say...
Multicultural and women business owners get the right amount, or more, of capital they deserve to run and grow their businesses.
The Reality
Investors report capitalizing women and multicultural businesses at 80% less than businesses overall.
Traditional
$
Women & Multicultural
$
blind spot noun
Area where a persons view is obstructed...
WHAT'S
Causing this
Blind Spot?
risk perception
Investors can't see over the risk wall. . .which is twice as high for women and multicultural businesses.
Women & Multicultural Businesses
Traditional Businesses
Lack of Access
% Of Investors Who Say They "Very Frequently" Review Business Led By:
46%
Men
36%
Non-Minorities
18%
Minorities
17%
Women
Lack of familiarity
% Of Investors Saying Sector Is a Compelling Driver When Evaluating Businesses:
46%
Traditional Businesses
36%
Women-Led Businesses
33%
Minority-Led Businesses
Q
WHAT'S IF WE REMOVED THE BLIND SPOT?
Women & multitcultural businesses could account for $6.8 trillion in gross receipts if they matched their percentage of the labor force and is business revenues were equal to traditional firms.
This would represent nearly 3X the current output, with a missed opportunity of $4.4 Trillion
the way
forward...
Set targets,
not quotas.
Be transparent
about what you're looking for.
Hold yourself accountable
for measurable outcomes.
Provide descriptive
and prescriptive feedback.
Conduct
productive outreach.
Hire more
women & people of color
to be part of your fund
Expand the criteria
for evaluating potential
investment opportunities.
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