Two things that bring consumers online and get them to complete their orders: Mobile phones and free delivery, recent Morgan Stanley survey finds.
Around the world, more people than ever are shopping online. Beyond more choices and inventory, free online movies, or the promise of same-day drone deliveries, what’s main impetus for growth in the sector?
Here’s a look at the numbers:
Mobile eCommerce penetration has surpassed 20% in 6-of-10 major markets.
While China leads the mobile pack, developed markets, such as Australia, the UK and US, also logged big gains.
While its initial love-affair with tablets seems to have cooled, eCommerce continues its steady relationship with smartphones.
Globally, same-day delivery and faster delivery have become less important for online shoppers.
Speed of delivery is more important for online shoppers in the BRIC (Brazil, Russia, India, China) markets than in developed markets such as Japan, the UK or US.
Free, less expensive, and more secure shopping top rankings…