1. Investor Poll Methods: The Morgan Stanley Investor Pulse Poll was conducted by GfK Public Communications & Social Science using the GfK KnowledgePanel—the only large-scale representative panel of the adult population in the US, for which members are recruited using a probability-based address-based sampling methodology. In order to maintain full representation of all adults, households without Internet access are provided computers and ISP as well. From August 15 to September 7, 2017, a random sample of approximately one thousand (1,001) respondents across the US were interviewed. In order to qualify for this study, respondents were required to have $100,000 or more in household liquid investable assets, be between the ages of 25 and 75 years old, and to be one of the primary decision makers in the household for financial decisions. Quotas were applied in order to obtain approximately one-third in each of the following categories: $100,000 to $499,000; $500,000 to $999,000; and $1 million or more in investable assets. Results were then weighted to age within each of these three asset classes using benchmarks from the Federal Government’s Survey of Consumer Finances data.
Regional oversamples of approximately 300 adults were surveyed in each of two US regions, Chicago and San Francisco, using a blend of samples from the GfK KnowledgePanel and other online panels. Respondents from these regional samples required the same screening criteria as the national sample, except that respondents had to live in one of the metro areas. The regional oversamples were then weighted using the same targets from the Survey of Consumer Finances as used to weight the national study. Also, respondents from the non-probability online panel sources were calibrated further to correct for some of their known skewed attributes, such as hyper Internet usage, to better represent the target population of HNW investors in these regions.
Lastly, an oversample of approximately 200 adults ages 25-35 with $100,000 or more in investable assets was surveyed using a blend of samples from the GfK KnowledgePanel and other online panels. Respondents from this sample were weighted using benchmarks from the Federal Government’s Survey of Consumer Finances data.
ABOUT GfK: GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices. For more information, please visit www.gfk.com or follow GfK on Twitter: https://twitter.com/GfK.
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