Morgan Stanley

Financial Empowerment Across Generations

Financial literacy means being empowered with the knowledge to make smart financial decisions during every stage of your life.

Cover the Basics: Financial Education 101

It’s never too early to start teaching children about money. In fact, nearly half (47%) of high net worth investors surveyed by Morgan Stanley say children start to pick up on money matters as early as ages 6 to 11.* A great first step is educating them about basic financial concepts, such as budgeting and investing.

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"Women Without Limits" Launches

Our new initiative for financial empowerment is rooted in our vast experience supporting women of different backgrounds, life stages and financial goals. 

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Encourage Good Financial Behavior

As children reach high school and college age, it’s essential they get more and more real-world experience managing money responsibly. You can be their role model. Learn how to build, teach and model good financial behaviors.

Have the Conversation About Family Money

Discussing family finances is especially important with adult children, no matter their age. It’s not always easy, but starting the conversation is a key step in long-term wealth planning.

Financial Education Starts With Family

But it doesn’t have to end there. Your Morgan Stanley Financial Advisor can provide you and your loved ones with guidance, tools and information to help you build healthy financial habits together and have meaningful discussions about your future. While nearly nine in 10 (88%) high net worth investors agree that parents should be a child’s primary source of financial education, more than half (54%) believe a Financial Advisor can also play a role.* Uncover what matters most to you—and work with your Morgan Stanley Financial Advisor (or find one below) to help guide the conversation.
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