Sneaker Brands Chase Growth via Fast FashionJul 5, 2017
Consumers want new and now, a trend that is pushing athletic-wear brands to rethink how fast they can design and manufacture footwear.
Sneakerheads want more – more variety, more innovation, more shoes, more quickly. One way they may get it is by automating sewing, a part of the supply chain that has so far proved difficult to accelerate.
Can consumers get the same quick turnaround on new styles from the sneaker industry that they’ve come to expect for sportswear? This episode, we travel from a sneakerhead haven on New York’s Lower East Side to a state of the art robotics workshop outside Atlanta. Along the way we talk with Jay Sole, Morgan Stanley’s Branded Apparel and Footwear Analyst, about the future of the sneaker industry.
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