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A new Morgan Stanley Smith Barney account statement launched in
August 2009 has been ranked #1 by Dalbar for its usefulness and clarity
for clients.
"Over the past year, the Morgan Stanley Smith Barney client statement
has been transformed into a very meaningful communication that will
enhance its clients' understanding of the status of their investment
assets. While many brokerage competitors seek to produce more
meaningful statements, Morgan Stanley Smith Barney is recognized as an
industry leader," said Kathleen Whalen, Managing Director at Dalbar.
"We are delighted with this recognition by Dalbar. Creating the new
statement was a team effort by many, including our Technology,
Operations, Marketing and The Client Experience and Investment Strategy
and Solutions groups - collaborating to make our monthly report to
clients as useful and informative as possible. It is an example of the
kind of innovation we continue to pursue at Morgan Stanley Smith
Barney," said Craig Pfeiffer, Head of Marketing and The Client
Experience.
Dalbar ranked statements based on 139 attributes in four main
categories: Calculated to be Understood, Primary Content, Secondary
Content, and Design and Format. The Morgan Stanley Smith Barney
statement scored 89.14 out of a possible 100 points. Other firms ranked
in the survey were Edward Jones, Fidelity, LPL, Merrill Lynch, National
Financial, Pershing, R.W. Baird, Raymond James, Schwab, UBS and Wells
Fargo.
The statement currently is available to clients in the Morgan Stanley
channel, and will become available to clients in the Smith Barney
channel upon full technology integration.
Dalbar, Inc. is the nation's leading financial services market
research firm and performs a variety of ratings and evaluations of
practices and communications that are committed to raising the standards
of excellence in the financial services and healthcare industries.
With offices in both the U.S. and Canada, Dalbar develops standards and
measurement systems that improve the quality of products, service and
compliance for the retirement, mutual fund, broker/dealer, discount
brokerage, life insurance, healthcare and banking industries.
Morgan Stanley Smith Barney, a global leader in wealth management,
provides access to a wide range of products and services to individuals,
businesses and institutions, including brokerage and investment
advisory services, financial and wealth planning, credit and lending,
cash management, annuities and insurance, retirement and trust
services. For further information about Morgan Stanley Smith Barney,
please visit www.morganstanleysmithbarney.com.
Morgan Stanley (NYSE: MS) is a leading global financial services firm
providing a wide range of investment banking, securities, investment
management and wealth management services. The Firm's employees serve
clients worldwide including corporations, governments, institutions and
individuals from more than 1,200 offices in 42 countries. For further
information about Morgan Stanley, please visit www.morganstanley.com.
Media Relations Contact: Tricia Nestifeld, 914.225.6369
©2011 Morgan Stanley Smith Barney LLC. Member SIPC.
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