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One theme, which we never tire of repeating, is the great breadth and depth
of our firm, which gives us a diverse stream of revenues and the capabilities
to offer a wide range of opportunities to our customers.
We have three core businesses -- securities, asset management and credit services -- each
requiring different expertise, each meeting particular customer needs and each offering
significant opportunities for growth. We achieved record results and market share gains this
past year in both our securities and credit services businesses; and in the third, asset management,
we improved our results substantially from a year earlier and took steps to capitalize on some
strategic long-term growth opportunities.
Within each of our core businesses, we have established strong brands and broad market presence
as well as considerable diversity in products and services. Our capabilities for institutional customers
include products and services in mergers and acquisitions, equities, fixed income securities,
commodities and foreign exchange -- in markets throughout the world. This past year we achieved
record revenues and net income in our institutional business, with substantial growth in nearly every
category. It also was a record year for our Private Client Group, which serves more than 4 million
individual investor accounts. The breadth of this business is reflected in 475 branch offices and more
than 12,000 financial advisors. The synergy between the origination capabilities of our institutional
securities business and distribution capabilities of our Private Client Group is illustrated by the large
increases in new equity issue sales to individual investors over the past three years.
In credit services, our Discover Card is a franchise of unique breadth that serves more than 48 million
cardmembers and over 3.5 million merchant outlets. One of Discover's key growth initiatives this past
year was a concerted marketing campaign to expand its merchant network by emphasizing its cost
and services advantage. This resulted in the enrollment of more than 615,000 new merchant locations,
the highest yearly increase in our history. Discover also added to its cardholder base 5.5 million new
accounts and grew transaction volume by 22 percent and managed consumer loans by 17 percent,
to $38 billion.
In asset management, our strategy is to offer a full range of funds, international expertise and asset
allocation skills -- the "best of our best" -- to both our institutional clients and our retail clients. The
scope of this business now includes more than 400 funds and three well-established distribution
channels: relationships with our individual clients through our financial advisors; relationships with
corporations, governments and other institutions through Morgan Stanley Investment Management and Miller
Anderson & Sherrerd; and relationships with millions of investors who purchase our Van Kampen
funds through brokers, banks, financial planners or other financial intermediaries.
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©1999 Morgan Stanley Dean Witter & Co.
All Rights Reserved. Additional copyright information also applies.
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