Morgan Stanley took three top awards in Global Finance magazine's latest "World's Best Investment Banks" Survey — Best Investment Bank, Best Equity Bank and Best M&A Bank. The results appear online and in the April issue.
The Firm also won 11 regional awards and three country awards.
"Morgan Stanley's broad-based strength in equity underwriting and financial advisory work on mergers and acquisitions worldwide is unparalleled," the editors noted.
That investment paid off in 2010, with the editors noting that the Firm "led all equity capital market underwriters globally in 2010. Not only did the bank lead in initial public offerings, as well as follow-on issues, but it also was the leading equity bank in North America, Western Europe and Asia."
In M&A, the magazine also reported that the Firm finished first in the league tables, having advised on several of the landmark transactions in a busy year.
In ranking banks, Global Finance teamed with industry analysts and applied both objective and subjective criteria across several categories.
"Our selection criteria included market share, customer service and advice, deal-structuring capabilities, distribution network, and staff dedicated to investment banking," the editors noted. "We also considered efforts to overcome difficult market conditions, pricing and after-market performance of underwritten securities, and market reputation."