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As Competition Intensifies, Firm Extends Lead as Prime Broker of Choice

Winning 30 percent of European hedge fund assets, the Morgan Stanley extended its lead as the largest prime broker in Europe.

 

European Prime Brokerage won 30 percent of European hedge fund assets under management, twice that of the nearest competitor, according to numbers from EuroHedge. No other competitor makes it into double digits.

"Morgan Stanley has extended its lead as the top prime broker to European hedge funds, despite ever-intensifying competition from Goldman and the other big investment banks," EuroHedge editors reported.

In addition to having the largest market share at nearly a third of the hedge fund market, Morgan Stanley leads by number of mandates in every strategy category including:

• equity
• arbitrage, event driven and multi-strategy
• macro, fixed income and credit

• "Morgan Stanley top prime broker in European hedge fund market."

This achievement comes on the heels of an extended multi-award-winning period for the business:

• This March, Global Custodian's award for best global prime broker for the second year running
• In December 2006, Asian Investor's best Asian prime broker for the second year running
• In September 2006, Institutional Investor's Alpha magazine's best global prime broker award for the second year running
• Also in September 2006, ISF's best borrower for the sixth year running
• In August 2006, the Albourne awards for best prime broker

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