Morgan Stanley Takes Five of the 2001 Euromoney.com Internet Awards
In this year's euromoney.com Internet Awards, Morgan Stanley came in second, winning five awards.
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In this year's euromoney.com Internet Awards, Morgan Stanley came in second,
winning the following five awards:
- Best Bank for Online Equities (the overall equity award)
- Best Site for Equity Research
- Best Site for New Equity Issues
- Best Bank for Online Equity Trading
- Best Site for Structured Finance
This is the second year running that the Firm has won best sites for Online Equities,
Equity Research and Equity Trading.
Morgan Stanley was also shortlisted for Convertible Bonds and Swaps.
On their site, euromoney.com comments on Morgan Stanley's performance:
"Morgan Stanley has some of the best sites in any area...More generally, the bank's
sites are particularly strong in equities, where it demonstrates much tighter cohesion
between the Web and the business than many other firms. The bank also does a good
job of tracking what clients want, as well as finding out how the Web can help its own
staff. As in 2000, Morgan Stanley does not just concentrate on the mainstream Web
services. It does well to serve niches such as ABS and even commodities, which is an
area that is often overlooked."
Read on to see what euromoney.com had to say about Morgan Stanley's individual
awards.
Best Bank for Online Equities:
Euromoney awarded Morgan Stanley the overall equities award for having the best
overall strategy and implementation across products, and for our corresponding Web
offerings. They were most impressed by the fact that the Firm had used technology to
complement our traditional focus on customer service and that, rather than building a
standalone suite of technology offerings, we had instead woven technology into the
fabric of our customer-driven businesses.
"Banks that know where to concentrate their efforts, where to collaborate with
competitors and what to leave well alone are the ones with the clearest and best
online equity strategy. One such bank is Morgan Stanley, the 2001 winner of the best
bank for online equities. Not only does the bank have the best range of online equity
products, but it has beaten the competition to win almost all of the available equity
internet awards."
Best Site for Equity Research:
"Morgan Stanley wins this award for the second year running because it still has the
most comprehensive collection of useful functionalities on its equity research website,
Research Link. Morgan Stanley's tools are not unique, but it manages to combine the
important functionalities well at the same time as paying attention to the
details...Research Link is also impressive because of its intelligent use of webcasts."
Best Site for New Equity Issues:
"Morgan Stanley has put a lot of energy over the last year into servicing the
issuers...The beauty of Morgan Stanley's approach is that it takes into consideration
that during [the roadshow] period, the senior management at the issuing firm is
unlikely to have a great deal of access to the Internet. The bank has therefore created
wireless applications of its issuer offering which are accessible through i-Paq hand-held
computers...It is clear that the issuers are deriving a lot of use out of the platform."
Best Site For Equity Trading:
"Morgan Stanley, the winner of the award in 2001 as in 2000, has built a platform
whose primary strength is its flexibility. TradeXL...covers the entire trading process.
Says a trader for a fund management firm in New York: 'We have fully integrated
TradeXL into our systems here because it can be used for risk management and that is
an enormous plus for us.'...Other nice functionalities on the system are the ability to
see the depth of the liquidity in the markets both numerically and graphically, and the
ability to track volume weighted average price (Vwap)"
Best Site for Structured Finance:
"Most banks have some form of structured finance research on their websites...But
only a handful also provide tools and analytics expressly for the securitization market,
and of these sites, Morgan Stanley's is the best. Morgan Stanley is already very good
at making its research accessible online. It has one of the bigger research teams in the
securitization market, and the quality of the research is respected. But the bank also
has analytics instruments designed specifically for different sectors of the market."
To see the online announcement including full write-ups, photos and screen grabs,
please visit euromoney.com (Note: you will be required to register on the site before
accessing the full results. Registration for this part of the site is free.) The awards will
be featured in the November issue of Euromoney which will be out later this month.
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