Morgan Stanley Sales & Trading Tops 1999 Reuters European Survey
This year, a section on sales and trading was included for the first time in the Reuters Survey of European Larger Companies.
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This year, a section on sales and trading was included for the first time in the Reuters Survey of European Larger Companies. The survey is one of a series on the world equity markets developed and compiled by Tempest Consultants and sponsored by Reuters.
Of the 14 categories in the questionnaire relating to broker execution, Morgan Stanley was mentioned favorably in six and received the top ranking in two. This part of the survey covered 40 centralized dealing desks at fund management firms located globally and who manage a total of $411 billion of European equity.
Some of the results were as follows:
| Category | | Rank |
| Pricing large program trades (risk) | | 1 |
| Executing large program trades (agency) | | 1 |
| Pricing large block trades (risk) | | 2 |
| Market knowledge, trading and intelligence | | 2 |
| Backup in absence of main contact | | 2 |
| Executing large block trades (agency) | | 3 |
With the introduction of the euro, there has been continued and sustained growth in the European equity markets. This pattern has been supported by the transition of asset owners who have moved from locally based equity portfolios to Pan-European exposure. In addition, the further development of mutual funds in various European countries and the increased involvement of retail investors have further buoyed European equity activity.
Morgan Stanley has been successful in marketing its European equity franchise and, specifically, its sales and trading capabilities through consistency in pricing, sales trading coverage and program activity. The survey is a clear statement as to the position of strength for Morgan Stanley in European equity sales and trading, the success of which was created by everyone around the world who is involved in the European equity business.
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