Morgan Stanley's www.deanwitter.com/advice Named Outstanding Mutual Funds website
McGladrey & Pullen has recognized www.deanwitter.com/advice as one of 1998's Top 20 Mutual Funds websites. Through online site evaluations and an interactive survey, McGladrey & Pullen's second annual study examined 312 mutual fund websites (up from 181 in 1997) in five categories.
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McGladrey & Pullen has recognized www.deanwitter.com/advice as one of 1998's Top 20 Mutual Funds websites. Through online site evaluations and an interactive survey, McGladrey & Pullen's second annual study examined 312 mutual fund websites (up from 181 in 1997) in five categories:
Information: Quality of information, including background data on the fund company, contact information, prospectuses and prices; availability of interactive tools.
Design and layout: Professionalism, clarity and seamless navigation.
Connectivity: User accessibility and convenience; account link maintenance and download time.
Customer service: Shareholder-specific customer-service features enabling the investor to securely check account balances and perform transactions.
Quality: Timeliness and accuracy of information.
The study notes that "the [Morgan Stanley] site scored especially well in the information category, providing high-quality services to its investors, including portfolio tracking, calculating tools, a glossary of financial terms, and an education center. Specific mutual fund information, including performance figures and prospectuses, and account access are also available, contributing to the overall excellence of the Morgan Stanley Dean Witter site."
Morgan Stanley's mutual funds division (formerly InterCapital, now Morgan Stanley Advisors) was the first product group on www.morganstanley.com/advice/ to use Web publishing tools with templates through which product groups may update their own content to make it more valuable to the end user. As the website undergoes further redesign, other product groups will use similar publishing tools.
McGladrey & Pullen LLP, the seventh-largest certified public accounting and consulting firm in the United States, has a diversified practice conducted in New York and nearly 70 offices across the country. Internationally, McGladrey & Pullen is known as RSM International, with representation in 75 countries and over 9,000 employees.
For a complete copy of the study, visit McGladrey & Pullen's website.
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