Morgan Stanley CMBS Website Receives 1998 WebAward
On Tuesday, December 8, 1998, the Web Marketing Association (WMA) announced that the Morgan Stanley Dean Witter Commercial Mortgage-Backed Securities (CMBS) Client Link website has been awarded the Best Investment Site WebAward for 1998.
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On Tuesday, December 8, 1998, the Web Marketing Association (WMA) announced that the Morgan Stanley Dean Witter Commercial Mortgage-Backed Securities (CMBS) Client Link website has been awarded the Best Investment Site WebAward for 1998. The site received a score of 65 out of a possible 70 points. This is the second award that the CMBS site has garnered for the Firm; the CMBS site received the 1998 Bronze NewMedia INVISION Award.
The WMA describes the WebAward Morgan Stanley received, a Best of Industry Award, as "a head-to-head competition against those sites entered in the same industry category." Entries were judged on the following seven criteria: design, innovation, content, technology, interactivity, navigation, and ease of use. websites were evaluated by a panel of independent judges composed of members of the media, advertising executives, site designers, content providers and webmasters.
The Web Marketing Association (WMA) is a Boston-based organization comprising Internet marketing, advertising, PR and design professionals. The WMA describes its goal as one of "set[ting] a high standard for Internet marketing and corporate web development on the World Wide Web." The WebAwards' cosponsors include:
BroadVision, PR Newswire, NetCreations, LinkExchange, iSyndicate, and WebPromote.
Details in the awards are available on the WebAaward website at www.webaward.org.
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